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The image shows the word "Wonderly" in bold, red-orange lowercase letters against a transparent background. | Wonderly
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Today I Learned

February 20, 2026 by Wonderly

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Today I Learned

Wonderly partnered with Dr. Harini Bhat to bring her science brand, Today I Learned, to life through a complete visual identity and website experience. Rooted in the belief that science should feel relevant, accessible, and part of everyday conversation, the brand needed to balance credibility with energy. Together, we built a system that feels as smart as it is engaging, pairing bold, galaxy-inspired textures with confident typography and clean digital design to make learning feel memorable.

Visit the site
Logo for "Today I Learned with Dr. Harini Bhat" featuring science icons on a colorful galaxy background. | Wonderly

Services

Branding • Website Design & Development • Substack Branding • Art Direction

Context

Today I Learned is a science-driven platform led by Dr. Harini Bhat that transforms complex topics into clear, compelling stories. Through credible research and approachable storytelling, the brand focuses on helping audiences understand the “why” behind the world around them—from the cosmos to the human body to the systems that shape daily life.

The challenge was to create a visual identity that felt authoritative without being academic, vibrant without losing clarity, and flexible enough to evolve as new topics and formats emerged.

Solution

Today I Learned now has a cohesive visual and digital foundation that can grow alongside its audience. The brand feels credible without being intimidating, vibrant without being chaotic, and structured enough to support future expansion across newsletters, speaking, partnerships, and new content formats. It positions Dr. Harini Bhat not just as a science communicator, but as a trusted voice making science part of everyday conversation.

A woman in a white outfit sits at a table with a microscope and flowers, resting her chin on her hand and looking to the side. | Wonderly

"Science is not niche. It is the engine of everything we care about."

Branding

We developed a full logo suite and visual identity designed to feel contemporary, confident, and full of curiosity. Bright, saturated color palettes and galaxy-inspired textures introduce movement and wonder, while strong typography and structured layouts ground the brand in credibility. We also provided early art direction and moodboarding to help shape the final photography and ensure visual consistency across platforms.

Text on a pink background reads "Today I Learned HISTORY" with an icon of stacked books next to "HISTORY. | Wonderly
Green background with the text "Today I Learned SCIENCE" in bold letters, accompanied by a small atom graphic. | Wonderly
A graphic with the text "Today I Learned Technology" in blue on a light blue background, with a pink brain and circuit icon next to the word "Technology. | Wonderly

We helped provide art direction for the final photography, and provided an initial moodboard that shaped the final brand.

A collage showing a progression from art direction mockups on the left to final photoshoot images on the right, featuring women in vintage-inspired outfits and settings. | Wonderly

Website

We designed and developed Today I Learned’s website to feel as engaging and dynamic as the ideas it shares. Bright, saturated colors and galaxy-inspired textures bring a sense of movement and wonder, while clean layouts and intentional interactions keep everything easy to navigate. Every element was designed to balance energy with clarity, creating a site that’s both fun to explore and effortless to use. The result is a digital space that captures the excitement of discovery while keeping the user experience front and center.

A woman in a lab coat and orange glasses holds lab glassware against a cosmic background with text promoting a science-themed newsletter and video series. | Wonderly
Blue poster with white text describing a science communicator’s achievements, including awards, social media following, and recognition by PBS, Mission Unstoppable, and EarthHQ. | Wonderly
A promotional graphic encouraging science newsletter subscriptions, featuring text and three laboratory flasks with colorful liquids and flowers. | Wonderly
A promotional graphic for "Today I Learned with Dr. Harini Bhat" features text about science becoming more addictive, an explore button, and a call to join 11,000+ curious minds. | Wonderly
Mobile website menu for "Today I Learned with Dr. Harini Bhat" displaying navigation links and floral decoration at the bottom. | Wonderly

Substack Branding

We created a secondary logo system that leans into flexibility and play. An interchangeable icon adapts depending on the topic at hand, whether exploring science, history, or technology, keeping the brand dynamic while remaining instantly recognizable.

Today I Learned History" text with education-themed icons—a magnifying glass, scroll, books, and column—on a maroon background with a white border. | Wonderly
Today I Learned Science" logo with science-themed icons such as an atom, test tube, flask, and brain on a green textured background with white border lines. | Wonderly
Today I Learned Technology" text logo with technology-themed icons for the letters O, A, and D on a blue background with a white bordered frame. | Wonderly
A news website homepage highlights an article on MH370 new evidence, alongside articles about strong spider silk, "Dare Stones," and a list of most popular stories. | Wonderly
A graphic about MH370’s disappearance shows a map of Malaysia with radar paths, highlighting the moment communication was lost and the later discovery of debris. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly
Woman with wavy black hair, wearing a black leather jacket and white top, smiling in front of a textured blue background. | Wonderly

Allie

A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Matt

Taylor

Taylor

Woman with long brown hair wearing a turquoise blazer and black top stands in front of a plain white wall, looking at the camera with a slight smile. | Wonderly

Allyssa

Laura

Laura

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Marin

Filed Under: New 2026, Websites

Hell Yeah Business Management

December 4, 2025 by Wonderly

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Hell Yeah Business Management

Wonderly partnered with Hell Yeah Business Management to build a brand and website that bring financial clarity to the creative world. Designed for agencies, production houses, studios, and culture-makers, Hell Yeah needed an identity that felt strategic without losing personality. We created a visual and digital presence that reflects their mission: replacing financial chaos with systems creatives can actually trust.

Visit the site
Text "hell yeah business management" in brown on a yellow background, with starburst icons in brown squares along the border. | Wonderly
Person with short dark hair and round glasses, wearing a light blue button-up shirt, smiling in a brightly lit indoor setting. | Wonderly

Services

Branding • Website Design & Development • Illustration

Context

Hell Yeah Business Management serves a specific audience: fast-growing creative studios with real revenue, real payroll, and real complexity, but without the financial structure to match. Founded by Paco de Leon, the brand sits at the intersection of creative culture and financial strategy. It needed to feel authoritative enough to handle high-level business management and tax support, while remaining approachable, human, and rooted in the creative community.

The challenge was to create a brand that could speak to ambitious founders who are confident in their craft, but overwhelmed by their numbers.

Solution

We developed a bold, personality-forward brand and digital experience that makes financial structure feel empowering instead of intimidating. Through expressive typography, saturated color, playful shapes, and custom illustrations, we built a system that balances warmth with authority. The website translates complex services into language that feels clear and conversational, guiding users from uncertainty to clarity with intentional structure and strategic messaging.

Light blue graphic with large text stating "We're proactive so you don't have to be," small text promoting easy bookkeeping, and an illustration of a calculator relaxing on a lounge chair. | Wonderly

Illustrations

Illustration became a central storytelling device for the brand. From lounging dollar bills to plated tamales and enchiladas representing service tiers, each custom illustration reinforces the tone: smart, self-aware, and culturally fluent. The illustrations soften financial topics without trivializing them, making the brand memorable while supporting clarity. They bring personality to key moments across the website and help differentiate Hell Yeah from traditional accounting firms.

A cartoon dollar bill with arms, legs, and sunglasses relaxes on a deck chair against a blue background. | Wonderly
Cartoon stack of money wearing sunglasses, sitting in a chair, reading a newspaper, and holding a mug labeled "#1. | Wonderly
Cartoon of a dollar bill wearing sunglasses and gloves, riding a skateboard, with a pink background. | Wonderly
A simple line drawing of a wrapped tamale tied with string, placed on a round plate. | Wonderly
Line drawing of a plate with a taco, a dumpling, and a small round dipping sauce container. | Wonderly
Line drawing of enchiladas or rolled tortillas on a plate, topped with sauce and filled with a chunky mixture. | Wonderly

Branding

The visual identity was designed to feel expressive and confident, not corporate. Bold color combinations, layered textures, playful badges, and strong typography create a system that mirrors the creative energy of Hell Yeah’s clients. Messaging like “DIY is dead” and “Creative doesn’t mean chaotic” is supported by a brand that feels both relevant and operationally solid. The result is an identity that positions Hell Yeah as a trusted financial partner.

Text graphic with the words "hell yeah" in bold orange font, a starburst shape, and a pink badge reading "business management" on a dark maroon background. | Wonderly
A dark brown starburst shape on a light blue background features the text "hell yeah" in yellow, surrounded by the phrase "business management" in a circular layout. | Wonderly
The image shows the letters "hy" stacked above "bm" in a serif font, with a small gold starburst graphic to the right of the "y," all on a dark green background. | Wonderly
The phrase "hell yeah" is displayed in large text with a starburst between the words; a label reads "business management" on the right side. | Wonderly
A simple yellow sunburst graphic with evenly spaced rays on a muted pink background. | Wonderly

Website

The website was built to translate clarity into structure. Clear pathways guide visitors through services, tax support, and engagement options, while interactive elements and visual rhythm keep the experience dynamic. We designed and developed a site that balances personality with usability, ensuring that Hell Yeah’s ideal clients can quickly understand offerings, see themselves reflected in the messaging, and confidently book a consult.

Website homepage with bold text saying "Financial Clarity for the Culture-Makers" and buttons for services, blog, newsletter, contact, and client login. | Wonderly
A promotional graphic for a financial service highlighting dashboards, cash modeling, monthly reports, Slack access, and a "Book a Call" button. | Wonderly
Illustration of a money stack wearing sunglasses and skateboarding, with text describing a company vibe as creative, chill yet competent, structured, and likened to a dream CFO. | Wonderly
Yellow graphic introducing Paco De Leon, founder and principal, with headshots of Paco and two team members, and a brief description of Paco's work and podcast. | Wonderly
A flyer advertises two bookkeeping services: "The Hot Tamale" with a $550 monthly flat fee, and "The Combo Plate." Each section has food illustrations. | Wonderly
A teal graphic asks "Is this for you?" and lists four business challenges, with a badge saying "no shame, just systems" and a button labeled "Here's How it Works. | Wonderly

In the Words of Our Clients

Person wearing a green hat and round glasses holds up the book "Finance for the People" by Paco de Leon, partially covering their face. | Wonderly

“My brand and site BEFORE Wonderly was janky, at best. If I’m being honest, I can’t believe I even got clients with it and it definitely held us back in a lot of ways. Now, with a solid brand and site, we’ve been able to confidently change our positioning and highlight our new offerings, which has been vital not just to growing but meeting this economic moment. [feel free to tweak that for when we’re not in a free-fall recession time].

Everyone that’s seen our new site is more impressed and in love with the new brand than I even imagined they would be. The fact that a services site about finances makes people smile, excited and joyful really says it all.

Working with Wonderly is like having a thoughtful, creative strategist climb into your head to help you translate what you think you want and what you love about other brands into something that is cohesive, natural and uniquely you. It’s so fun having them as design partners. They made something so cool that I’m so proud of. 11/10, would do it all over again!”

Paco De Leon

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly
Woman with wavy black hair, wearing a black leather jacket and white top, smiling in front of a textured blue background. | Wonderly

Allie

A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Matt

Taylor

Taylor

Woman with long brown hair wearing a turquoise blazer and black top stands in front of a plain white wall, looking at the camera with a slight smile. | Wonderly

Allyssa

Laura

Laura

Maria

Maria

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Marin

Filed Under: Brand Expansion, Branding, New 2026, Websites

The Royal Court of Pasta

July 1, 2025 by Wonderly

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The Royal Court of Pasta

Nadia Caterina Munno, known to millions as The Pasta Queen, built a massive following by sharing her passion for authentic Italian cooking. With over 12 million followers across social platforms and a highly engaged email audience, she had already captured attention at scale.

The opportunity was to deepen that relationship and create a space where her most devoted fans could go beyond watching and step into her world. Together, we built The Royal Court of Pasta, a membership experience designed to turn Nadia’s content into something participatory, intimate, and enduring.

Visit the site
Screenshot of The Royal Court of Pasta website featuring a promotional message, a photo of a woman gesturing while speaking, and buttons to join the cooking platform. | Wonderly

Services

Membership Strategy & Monetization • Website Design & Development • Branding • Illustration • Platform, Content & Lifecycle Experience • Community, Intimacy & Growth

Context

Nadia’s audience was deeply invested in her voice, her recipes, and her perspective on Italian cooking. She had already developed a rich library of written recipes, masterclass-style videos, and cultural insights. What was missing was a structured environment where that content could live, grow, and be experienced as part of a community.

The goal was to elevate her existing content into a premium offering while creating a space that felt personal, immersive, and worthy of her brand.

Solution

We transformed Nadia’s content ecosystem into a subscription-based experience that offered both value and belonging.

Her recipes, videos, and cooking philosophy became the foundation of a curated membership platform. Rather than existing as standalone pieces, everything was organized into a cohesive experience that members could return to again and again. The Royal Court of Pasta was positioned not just as access to content, but as entry into Nadia’s inner circle.

A woman appears in five different settings: preparing food outdoors, eating pasta, tasting sauce in a kitchen, posing with a watermelon, and dining outdoors by a lake. | Wonderly

Supporting Fandom

The Royal Court of Pasta was designed to nurture fandom, not just traffic. Every element of the experience reinforced Nadia’s voice, her values, and her connection to her audience.

By aligning content, communication, and community, the platform created a space where fans could feel seen, included, and inspired.

A gold ornate face and headdress graphic with the text "the Royal Court of Pasta" on a red background with vertical subtle stripes. | Wonderly
Illustration of a lemon and three types of pasta: fusilli, farfalle, and elbow macaroni, on a light striped background. | Wonderly

Designing The Experience

The platform was designed to feel elevated yet personal, reflecting Nadia’s larger-than-life personality while maintaining a sense of intimacy.

Members could explore her growing library of recipes and masterclasses while also engaging in ongoing experiences that made the platform feel alive. The structure supported both discovery and depth, allowing new members to dive in while giving returning members reasons to stay.

A plate of Italian minestrone soup with greens, beans, and a slice of toasted bread on a white dish, titled "The BEST Authentic Italian Minestrone Recipe. | Wonderly
Promotional image for The Royal Court of Pasta showing Nadia teaching Italian cooking in three video stills, with text describing live cooking and masterclass-style lessons. | Wonderly
A mobile app screen displays a food selection interface, featuring “Creamy Eggplant and Burrata Pasta” with an image of the dish on a patterned plate. | Wonderly
A woman holding a bowl of pasta smiles in front of a yellow van. The text promotes gifting a year of Royal Court of Pasta Membership and explains how the gift works. | Wonderly
A woman in a kitchen applies lipstick while holding a spoon. Text announces a live cooking class on May 10th at 7pm ET, with details on participation and a button to save a spot. | Wonderly
A pink banner with red text and illustrations features phrases about Italian cooking, including bananas, pasta, a peach, and decorative script lettering. | Wonderly

Driving Retention and Growth

We partner closely with Nadia’s team to support the long-term success of the membership through a focus on retention and lifecycle strategy.

This included building and optimizing email marketing systems, developing automations, and creating thoughtful communication flows that guided members from onboarding through ongoing engagement.

Screenshot of a newsletter featuring three sections: a woman eating pasta, a berry dessert in a glass, and a plate of yellow risotto, each with related text and headlines. | Wonderly
A woman in a patterned dress smiles while holding strands of uncooked pasta in a commercial kitchen. | Wonderly

Transforming a global food personality into a membership-driven culinary world

The Outcome

The Royal Court of Pasta successfully extended Nadia’s brand beyond social media and into a fully owned membership platform.
Her audience now has a dedicated space to engage more deeply with her content, learn directly from her, and participate in an ongoing culinary experience. The platform supports recurring revenue while strengthening long-term audience relationships.

Most importantly, it allows Nadia to show up in a way that is more personal, more intentional, and more connected to the people who love her work.

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly
Woman with wavy black hair, wearing a black leather jacket and white top, smiling in front of a textured blue background. | Wonderly

Allie

A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Matt

Taylor

Taylor

Woman with long brown hair wearing a turquoise blazer and black top stands in front of a plain white wall, looking at the camera with a slight smile. | Wonderly

Allyssa

Laura

Laura

Maria

Maria

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Marin

Filed Under: Branding, New 2026, Websites

Haley Hoffman Smith

July 1, 2025 by Wonderly

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Haley Hoffman Smith

Haley’s work lives at the intersection of creativity and transformation. Our role was to create a digital space that could hold both, giving her audience a place to not just discover what she makes, but experience the feeling behind it.

Visit the site
Woman in a bright pink blazer smiles at the camera; background includes her name, a latte, sparklers, and a night sky photo on a pink gradient. | Wonderly

Services

Branding • Website Design & Development

Context

Haley came to us with a powerful body of work, but a digital presence that didn’t reflect it. Her existing site felt templated and constrained, lacking the depth, dimension, and personality that defines her brand. At the same time, her world was expanding. Her music, books, and membership experience, Dreamaway, all needed to live together cohesively without losing their individuality.

Solution

We created a brand and website experience that feels expressive, dimensional, and fully aligned with her work. Building from Dreamaway, we developed a distinct identity and designed an immersive site that invites exploration and connection.

We also crafted a custom sales experience for Dreamaway and supported ongoing launches, creating a digital ecosystem that grows with her and meets her audience at every entry point.

A woman with long brown hair, wearing a white shirt and pink top, stands smiling on a balcony overlooking a river and cityscape at sunset. | Wonderly

“You’ve Always had the magic.”

Branding

Haley’s brand needed to feel like an extension of her world, not a departure from it. We built on the visual language of Dreamaway to create something cohesive, while carving out space for her personal brand to stand on its own.

The identity blends softness with vibrancy, pairing rich color with moments of light, texture, and sparkle. It feels expressive, a little ethereal, and unmistakably hers. Every element was designed to hold both her artistry and her message, giving her a brand that can evolve alongside her work.

The name "Haley Hoffman Smith" is displayed in purple text on a textured white background, surrounded by gold icons of a butterfly, heart, star, and musical note. | Wonderly
White letters "HHS" in a serif font are arranged vertically on a pink background, with a small white star shape below the letters. | Wonderly
Gold glitter text reading "DREAM AWAY" on a purple background with faint star-like sparkles. | Wonderly
White letters "HHS" and a small star symbol on a solid purple background. | Wonderly

Website

The website was designed to feel immersive from the first scroll. We moved away from boxed-in layouts and brought in depth, layering, and full-bleed moments that invite people into Haley’s world.

Each page is intentional in its flow, guiding visitors toward her music, her membership, and her products without feeling transactional. Instead, it feels like discovery. A place to explore, to feel, and to connect before taking the next step.

We also created a custom-designed sales experience for Dreamaway that lives within her ecosystem while elevating what Kajabi alone could offer.

Desktop 1
A promotional image for the book "You Have The Magic" by Haley Hoffman Smith, featuring the book cover and a blurred photo beside it, with a brief description and an "Order Now" button. | Wonderly
Book cover for "You Have the Magic" by Haley Hoffman Smith above a description of the book and purchase buttons for Amazon, Barnes & Noble, and Books-A-Million. | Wonderly
Purple promotional graphic for Dreamaway, describing it as a subscription for subconscious transformation with sessions, visualizations, and live workshops for personal growth and life changes. | Wonderly
Promotional image for a book pre-order campaign offering perks like a bonus chapter, handwritten digital note, and early Q&A access. Pink and gold text on a lavender background. | Wonderly
Desktop 2
A woman in an orange dress poses by the water at night with the Eiffel Tower in the background; above, a smaller photo shows her standing in the sea at sunset. | Wonderly

"Everything you need is already within you."

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly
Woman with wavy black hair, wearing a black leather jacket and white top, smiling in front of a textured blue background. | Wonderly

Allie

A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Matt

Taylor

Taylor

Woman with long brown hair wearing a turquoise blazer and black top stands in front of a plain white wall, looking at the camera with a slight smile. | Wonderly

Allyssa

Laura

Laura

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Marin

Filed Under: Branding, New 2026, Websites

Glow with Ella

June 30, 2025 by Wonderly

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Glow with Ella

Ella is like sunshine! Before working with us, Ella didn't have website she owned herself. We had so much fun crafting everything by hand and from scratch. From the logo to the illustrations to the website, our team loved bringing Ella’s vision to life!

Visit the site

The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

SUBSTACK BRANDING

ILLUSTRATION

Glow with Ella homepage - photo of Ella on the left, an illustration of a tote with produce and flowers. The text "Wellness Rooted in Joy" sits below
Glow with Ella homepage - photo of Ella on top, an illustration of a tote with produce and flowers. The text "Wellness Rooted in Joy" sits below
Glow with Ella Gut Feelings substack logo with text
Glow with Ella hand-lettered logo
Pink checkered section of Ella's fav products
Glow with Ella about mobile
Glow with Ella in the kitchen with her Substack logo "Gut Feelings" at the top of the sales page
Glow with Ella illustrations: eggs, toast, mug, matcha, basket, sun, and more.
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Maria
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Filed Under: Branding, Websites

Belle Communication

April 6, 2025 by Wonderly

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Belle Communication

We worked with the Belle team to create a bespoke, custom site. Belle is a communications and PR agency helping food, beverage, and franchise brands grow with clarity and creativity.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Chef in a kitchen preparing food, with text listing strategies: public relations, thought leadership, influencer marketing, big thinking, and a slogan about foodservice brand progression. | Wonderly
A promotional graphic featuring sections on media relations, executive thought leadership, and data-driven PR, with a header image of toast. | Wonderly
A mobile webpage showing product categories: "B2C Foodservice," with gluten-free bread, and "B2B Foodservice Strategy," featuring crinkle-cut fries. Filter options are visible at the top. | Wonderly
Foodservice influencer marketing webpage with images of people eating, cooking, and taking photos. Text highlights "Influencer Marketing for Foodservice" and "Fast Track to Relevance, Content, and... | Wonderly
Text graphic titled "Why Belle for Influencer Marketing?" with sections on Targeted, Insight-Led, and Quicker Conversions, detailing strategies to enhance campaigns and audience engagement. | Wonderly
Text discussing foodservice applications featuring bullet points on market needs, target data, strategies, concept validation, trends, crowdsourcing, and thought leadership. "Join Brill Beta Program" button below. | Wonderly
Collage of team photos with text about the importance of team culture and communication at Belle Communication. | Wonderly
Woman drinking from a mug with a "B" logo, surrounded by text listing benefits: work-from-anywhere, flexible schedules, home office stipend, unlimited PTO, and two-week end-of-year closure. | Wonderly
Infographic with sections on market expansion, brand evolution and perception, and sales growth, detailing strategies for growth opportunities, brand enhancement, and increasing sales. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly

Filed Under: Branding, Uncategorized, Websites

Goddess Maintenance Company — Shops

April 6, 2025 by Wonderly

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Goddess Maintenance Company — Shops

Formerly known as The W Nail Bar, Goddess Maintenance Company ensures their team members feel valued and guests feel at ease. They have redefined what a nail salon can be. The result is a warm, uplifting atmosphere that drew clients and talent alike. We helped them completely re-brand in early 2025.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Three women smiling and standing together, wearing white shirts, in front of a blurred background with text promoting self-care and booking services at Goddess Maintenance Co. | Wonderly
Gift card webpage with a pink theme. Text states: "Gift Cards. Our gift cards can be used at any location on any service or product." Options include "Happy Anniversary" card design. | Wonderly
Mobile site for a beauty spa named "Goddess" with menu options: Manicures, Pedicures, Brows & Lashes, and Waxing & Skin Care. Pricing for waxing services listed. | Wonderly
Logo displaying "Goddess Maintenance Co." with "Goddess" in large red letters and "Maintenance Co." in smaller, uppercase letters beneath. | Wonderly
Promotional flyer for "Goddess," offering a $49/month self-care stash with benefits like 15% off all services and a free manicure for new members. | Wonderly
Website screenshot promoting events and bridal services. Features a decorative cocktail glass with confetti, disco ball, and golden fringe backdrop. Includes buttons for visiting or shopping online. | Wonderly
Hands with blue nail polish and a calculator interface for self-care cost savings, asking about monthly manicures and pedicures, gel polish, and removal, showing monthly savings. | Wonderly
A hand with pink nails and a ring rests on a soft blanket. The background displays text about a beauty fund membership offering flexible spending and exclusive perks. | Wonderly
Mobile webpage showing booking information for a service named Goddess. Features a pink and white theme with options for easy planning and joining a community. Swipe prompt visible. | Wonderly
Person applying clear nail polish to another person's nails on a mobile app interface for booking beauty services. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long hair and glasses smiles, wearing a colorful patterned top and large earrings, in an indoor setting. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Filed Under: Branding, Uncategorized, Websites

Goddess Pro for Goddess Maintenance Co.

April 6, 2025 by Wonderly

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Goddess Pro for Goddess Maintenance Co.

The Goddess Maintenance Company values and prioritizes professionals in the hair care industry. We worked with their team to create a website specifically targeting hair care professionals.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Ad for GoddessPro Biotech Blowout hair mask tube with floating drops. Text reads: "The newest category in hair care is here: BIOPROTECTION™." Buttons for buying and more info. | Wonderly
Mobile app menu interface with options: Home, Our Story, The Science, Contact, FAQ, Resources, Shop. The background is a gradient from pink to orange with a spiral logo. | Wonderly
Poster for BioTech Blowout mask featuring a red product tube, highlighting its advanced hair protection and enhancement claims. | Wonderly
Logo displaying the text "GoddessPro" in bold red and pink, with "Goddess Maintenance Co." underneath in smaller red font. | Wonderly
Image showing a promotional text for BioTech Blowout™ Leave-in Restorative Mask, detailing hair protection and benefits, with before and after photos of hair results. | Wonderly
Stylish text lists benefits of four hair care ingredients: Macropeptide, Micropeptide, Panthenol (ProVitamin B5), and Behentrimonium Chloride. Includes a link to the full ingredient list. | Wonderly
Diagram showing three stages of hair treatment with BioTech Blowout: Before, with open cuticles; During, with micropeptides penetrating; After, with scaffolded, protected cuticles. | Wonderly
Pink graphic titled "Goddess Protects," outlining hair protection benefits like strength, pollution protection, heat resistance, and manageability. Decorative swirled design in the background. | Wonderly
Two articles displayed. Top shows a pink abstract design. Bottom features two people standing together, smiling. | Wonderly
Advertisement for hair product with orange background and abstract design. Text: "We know beauty. We partner with science." Includes usage instructions and copyright info. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Filed Under: Branding, Uncategorized, Websites

Goddess Maintenance Company — Global Product

April 6, 2025 by Wonderly

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Goddess Maintenance Company — Global Product

We worked with the Goddess team to create the branding, packaging, and web experience for their first global product: BioTech Blowout™! They have revolutionized the hair care industry by creating the newest category: BIOPROTECTION™.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

PACKAGING

A pink marketing image featuring a tube of hair care product labeled "Goddess BioTech Blowout" against a swirling, abstract background. | Wonderly
Promotional image for Biotech Blowout. Offers hair protection benefits like increased strength, shine, and frizz reduction. Highlights heat resistance up to 450°F/232°C. | Wonderly
Beauty product ad featuring pink hair, tubes labeled "Goddess," and text "We Know Beauty. We Partner with Science" over a background of swirling liquid. | Wonderly
Red text logo reads "Goddess Maintenance Company. | Wonderly
Diagram showing hair structure before, during, and after micropeptide treatment. Text explains that micropeptides protect and strengthen hair by reinforcing the cortex and cuticle. | Wonderly
Text image with a message about a brand called Goddess Maintenance Co. It emphasizes high-performance products and a philosophy of empowerment and innovation. | Wonderly
Red tube of "Goddess" BioTech Blowout hair mask on a pink gradient background with descriptive text and purchase details on the right. | Wonderly
Website screenshot of Goddess Maintenance Co. with text about promoting self-love and an origin story featuring two people. Background includes clouds and an orange gradient. | Wonderly
A person with long, wavy brown hair smiles at the camera. Text reads "7 Day Challenge Day 1" and "Bioteck Blowout: More than just a mask. | Wonderly
Red tube of BioTech Blowout™ Goddess Leave-In Restorative Hair Mask with product details. Below, image of product in use and a $40 USD price with "Add to Cart" button. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Filed Under: Branding, Uncategorized, Websites

The Starling Club

November 3, 2024 by Wonderly

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The Starling Club

We were able to work with Jamie Beck, founder of The Starling Club, to bring this magical online community to life! We collaborated to design and build out a custom membership site to house her recipes, essays, tutorials, travel guides, and much more. We new this membership needed to be beautiful and functional — allowing for features to be added as the community dreamt up their ideal space.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

ILLUSTRATION

A website page displays a Chateau de Mille Mushroom Tart alongside several menu options and a decorative flower. | Wonderly
Plate of Camembert toast with salad and pink drink on a table. A hand reaches for the plate. Inset image of a Gregory Peck and Audrey Hepburn movie poster below. | Wonderly
A green menu with options: Home, Recipes, Essays, Tutorials, Travel, My Favorites, About Your Host, Giveaway, Calendar, ShopJamieBeck.co, and @TheStarlingClub Instagram. Community and Account sections expanded. | Wonderly
Hand-drawn icons of spaghetti, an open book, a camera, a globe, a place setting, a film camera, stacked books, and a flower. | Wonderly
A woman in a white dress looks out a window. Below, there’s a suggestion box form with fields for name and ideas. Decorative floral background. | Wonderly
A website form for submitting artwork, including fields for name, email, artwork title, and an optional website link. | Wonderly
A floral bouquet in a vase sits on a table alongside a book titled "A Year in Provence" by Peter Mayle. The screen displays an article titled "In Conversation with Jennie Mayle. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A person with long brown hair is wearing a red shirt, posing against a muted green background. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly

Filed Under: Websites Tagged With: membership

Project SHINE — Your Sexual Health Toolkit

June 7, 2024 by Wonderly

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Project SHINE — Your Sexual Health Toolkit

We worked with the Project SHINE team and their collaborators to create a visual brand for the organization. Once the branding was established, we moved onto designing and building Your Sexual Health Toolkit. This toolkit was created especially for teens and young adults with intellectual and developmental disabilities. Why? Because they are too often left out of sexuality education conversations and we think that’s wrong. We spent time weekly reviewing prototypes and designs with actual youth to ensure the toolkit was accessible for all.

Visit the site

The Collaboration:

WORDPRESS DESIGN AND DEVELOPMENT

BRANDING

ICON DESIGN

Screenshot of "Your Sexual Health Toolkit" homepage with sections on anatomy, sexual orientation, and gender identity. Includes options for glossary, stories, games, and resources. | Wonderly
Toolkit menu screen with options: Sexual Health Glossary, Real Stories, Play the Game, Resources. Includes buttons for Spanish and accessibility menu. | Wonderly
A wheel illustrating aspects of sexuality, including anatomy, health, orientation, relationships, and body image. Text encourages exploration and curiosity about these topics. | Wonderly
A vertical gradient line on a black background with white text at the bottom stating, "WITH YOUTH WITH INTELLECTUAL DISABILITIES. | Wonderly
A screen displaying an alphabetical index. Under "A," terms like "abstinence," "agender," and "anus" are listed. An "Accessibility" button is at the bottom. | Wonderly
Two images: Top - A person smiling widely. Bottom - A person with glasses smiling in front of a butterfly. Text includes "Janice on Sex and First Times" and "Accessibility and Sexual and. | Wonderly
A webpage titled "Your Sexual Health Toolkit" featuring sections on sexuality information and sexual health services, with options to read in Spanish and access glossaries and resources. | Wonderly
Text reads: "Your Sexual Health Toolkit" and "Tu Caja de Herramientas para la Salud Sexual" in green, bold font. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long dark hair smiles while standing outdoors, wearing a patterned top. | Wonderly
Woman smiling, wearing a patterned top and hair clips, with a small heart tattoo on her shoulder. | Wonderly
A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long brown hair is wearing a red shirt, posing against a muted green background. | Wonderly

Filed Under: Branding, Websites Tagged With: non-profit

Ricki Beach Club

June 5, 2024 by Wonderly

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Ricki Beach Club

Ricki Beach Club began as an ode to beach towns everywhere; the places that shaped us and hold our fondest memories. Aside from Ricki Beach Club’s Core collection, they partner with creators to design a capsule, inspired by their favorite beach town. The creator owns the rights to their designs and takes a cut of every product sold. We helped the Ricki Beach Club design and build their own Shopify site to better tell these stories!

Visit the site

The Collaboration:

SHOPIFY DESIGN AND DEV

KLAVIYO EMAILS AND FLOWS

Two women modeling beachwear. One wears a blue bikini with a sarong on a boardwalk; the other wears a white swimsuit near a light-colored wall. Text reads "Beachwear for Living. | Wonderly
Woman in a green bikini sits on the sand at the beach. Text overlay reads, "Beachwear for Living - Rosemary Beach - Karen." Beach bag and hat are on the ground nearby. | Wonderly
A person in a white swimsuit stands by a large door. Text reads "Core Collection. | Wonderly
Image of a green "RICKI Beach Club Membership 2024" badge and a blue and white checkered fabric swatch attached by a pin. | Wonderly
Promo featuring a woman in a striped bikini on the beach, and another in a hat with a peach dress and tote bag. Text highlights beachwear and local guides from Ricki Beach Club. | Wonderly
Collage of two beach club photos: Top, a person in a bikini with a starfish necklace; Bottom, a person in a striped outfit standing near yellow chairs with patio furniture in the background. | Wonderly
A woman models swimwear by a pool, wearing various bikinis and a hat in a tropical setting with greenery and a white building in the background. | Wonderly
Three abstract line maps of Medellin, Colombia; Denpasar, Bali; and Bangalore, India, each showcasing a network of streets and intersections. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
A person wearing a baseball cap, smiling, in front of blurred trees. Image in blue tone. | Wonderly

Filed Under: Websites Tagged With: shopify

Escape & Celebrate | The Supper Club

March 1, 2024 by Wonderly

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Escape & Celebrate | The Supper Club

We collaborated with Lauren, founder of Escape & Celebrate, to completely re-brand her company while also expanding it into a new venture! The project started off with a brand new set of logos, illustrations, and colors. We then created a new public-facing WordPress site, a Memberful-powered membership offering called The Supper Club, and a Shopify store. Each month, The Supper Club members receive an abundant and theme-based drop all centered around hosting and community!

Visit the site

The Collaboration:

WordPress DESIGN & DEVELOPMENT

Shopify Design & Development

MEMBERFUL INTEGRATION

BRANDING

Illustration

A webpage for "The Supper Club" featuring a wine pairing dinner event and trending recipes with images of dishes and ingredients. | Wonderly
Two food dishes: Seared scallops with parsley and capers on top, and deep-fried olives with blue cheese dip. Decorated table setting with drinks included. | Wonderly
Promo image for The Supper Club, offering a 14-day free trial for hosting plans. Features a close-up of a sliced flatbread. | Wonderly
Text reading "Escape and Celebrate the Supper Club" in blue font on a white background. | Wonderly
Supper Club menu with February's theme: Pizza & Pasta Party, cocktail spotlight: Limoncello Spritz, and member favorite recipe: pizza. | Wonderly
Monthly guide overview with icons: oyster for recipes, cutting board for prep guide, candle for tablescape, cocktail glass for tips, playing cards for templates. | Wonderly
A webpage showcasing articles on table setting techniques, with a section for purchasing kitchenware including flatware, glasses, and serving platters. | Wonderly
Blue illustrations of a roast chicken, cocktail, set of keys, candle, pizza slice, playing card, and a potted plant. | Wonderly
A top view of a dining table with plates of food and drinks; text overlay promotes hosting essentials. | Wonderly
A pasta-shaped candle on a pink tablecloth next to a can of whole peeled tomatoes. | Wonderly
A webpage showing candle and flower accessory products: Beeswax Dipped Candles, Aiko Flower Frog, Harper Taper Candle Holder, and Heartwell Taper Candle Holder. Prices listed. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A person in a striped shirt smiles in front of a red brick wall. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person wearing a baseball cap, smiling, in front of blurred trees. Image in blue tone. | Wonderly
A man with a beard and blue eyes against a green background, wearing a dark blue shirt. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Filed Under: Brand Expansion, Websites

Brownstone Boys

March 1, 2024 by Wonderly

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Brownstone Boys

We worked with Jordan, Barry, and the Brownstone Boys team to do a complete visual rebrand! We crafted a new logo and supporting illustrations before heading into the website re-design and build. We built their sites on WordPress and Shopify as both platforms do what they do best. On the WordPress site, we were able to create systems to display an amazing archive of content ranging from blog posts, videos, recommended products, and their stunning portfolio.

Visit the site

The Collaboration:

WORDPRESS DESIGN AND DEV

SHOPIFY DESIGN AND DEV

BRANDING

ILLUSTRATION

EMAIL MARKETING

Two people stand on the stairs of a brownstone; the website header reads "Brownstone Boys," with text introducing Barry and Jordan as restorers of historic homes. | Wonderly
Two men, one seated and one standing, in a room with a plant and artwork. Text: "Hi there, we're Jordan & Barry, the Brownstone Boys." Buttons labeled "Our Story," "Press," and "Meet the Team. | Wonderly
A webpage for "For the Love of Renovating," a book by Brownstone Boys, available June 4, 2024. The cover features a stylish room with a large window and dining table. | Wonderly
Text reading "BROWNSTONE BOYS" in bold, brown letters on a transparent background. | Wonderly
Stylish kitchen with modern decor, wooden cabinets, a marble island with two stools, and plants on the countertop. Text promoting a renovated brownstone in Fort Greene, Brooklyn. | Wonderly
Screenshot of the Brownstone Boys website. Features a bird illustration, video section description, and buttons for "All Videos," "House Tours," and "Press." Includes a YouTube subscription link. | Wonderly
Webpage showing four home renovation projects in Brooklyn, featuring kitchens and exteriors. Titles include: Dream in Fort Greene, Bedstuy Brownie, Clinton Hill Carriage House, Greene Avenue. | Wonderly

"We cannot express enough gratitude for the outstanding support and expertise provided by Wonderly in transforming our branding and brand-new website. As designers and  project managers in the renovation world, we were initially lost and uncertain about where to begin when it came to starting a rebrand and new site, but Wonderly quickly alleviated our concerns by laying out a clear timeline and strategy. Their meticulous planning and guidance made us feel confident and reassured throughout the entire process. The entire team at Wonderly was invaluable, consistently going above and beyond to ensure our vision was realized. Moreover, their video tutorials were an invaluable resource, providing us with additional support and insights. They are not only experts in their field but also a group of kick-ass individuals whose passion and dedication shine through in every aspect of their work. We wholeheartedly recommend Wonderly to anyone seeking top-tier branding and web solutions. We already miss our scheduled check-ins but we now have a brand new beautiful website and branding assets that we are reminded of each team member's energy and thoughtfulness every time we visit our site. Thank you Wonderly so much!"

Jordan & Barry
The Brownstone Boys

Illustrated grid showing a door, glass, stairs, cap, dog, pigeon, bathtub, chandelier, man on stairs, and doorknob. | Wonderly
Image of a webpage featuring a "Brownstone Boys" merchandise banner. It shows hats with text and graphics, a young boy wearing a hat, and sunglasses on a table. | Wonderly
Corduroy hat with "Save Old Houses" text in blue embroidery, priced at $45. Available in black, blue, and gray colors. One size fits all. | Wonderly
Promotional image for Brownstone Boys Book Tour, featuring a stylish living room and a smiling person sitting by stairs. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person wearing a baseball cap, smiling, in front of blurred trees. Image in blue tone. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Filed Under: Brand Expansion, Branding, Websites

The Food Section

January 24, 2024 by Wonderly

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The Food Section

We collaborated with Hanna Raskin, founder of The Food Section, to design and develop a brand new home for the growing publication. The Food Section covers food and drink across the American South as though it mattered as much as crime and politics (because it does). The publication started on Substack but Hanna soon learned about the limitations: the challenge to stand out as a brand, lack of analytics, the inability to incorporate advertisements, and much more. We worked together to address all of those things by building a WordPress x Memberful x Campaign Monitor solution.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

CONTENT MIGRATION

EMAIL DESIGN

A webpage titled "The Food Section" features an article about biscuits, with an image of various Southern-style foods and links to newsletters and subscription options. | Wonderly
A plate of oysters topped with seasoning, placed on a bed of small pebbles. Text reads: "Weekly - Chef's plans go south. Brochu’s in Savannah, Georgia is an oyster season destination. | Wonderly
A quote by Glenn Roberts praises The Food Section's trajectory, comparing its potential influence to The New York Times. Time and date noted below. | Wonderly

"One of the reasons I wanted to migrate The Food Section off Substack was I felt like the brand had its own identity beyond the newsletter platform. But I didn't have a clue how it might look as a standalone site. The Wonderly team not only crafted the perfect design, but produced it through a process so collaborative and supportive that I emerged with new clarity about my brand's meaning and mission---as well as a gorgeous, easy-to-navigate website that The Food Section's readers love."

- Hanna Raskin, Founder

Newsletter options for food journalism include Baton Rouge, Nashville, and West Virginia editions. Each focuses on different regional topics. | Wonderly
Two men posing for a photo indoors, one in a white suit and the other in an "Illinois Grandpa" sweater; followed by a vintage scene of men with recording equipment. | Wonderly
Subscription page for a magazine featuring food and drink coverage in the American South, with headlines about missed articles and a call to action for subscription options. | Wonderly

The final website embodies a 'choose-your-own-adventure' experience, allowing users to easily navigate through both recent and archived content. This approach ensures that The Food Section's rich history is accessible and engaging for new and existing readers alike. We even added a fun feature called “Potluck” where a member can be taken to a random article from the archives.

A webpage featuring articles on food history and culture, with images and titles such as "With a Wineglass of Whiskey" and "Dipping Back into the Guild Guide," among others. | Wonderly
A subscription plan offers "South" and "Nashville" options for $5/month or $49 annually, with buttons labeled "Monthly" and "Annually" for each. | Wonderly
Map highlighting specific U.S. states, with text about TFS branded pencils and headlines for articles or features. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Filed Under: Websites Tagged With: membership

The Bittman Project

January 22, 2024 by Wonderly

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The Bittman Project

We worked with Mark Bittman and his incredible team to seamlessly merge his website and his Substack into one self-hosted site using Memberful x WordPress. The new site allows for a real recipe archive that’s categorized and can be seamlessly search + filtered. Mark’s epic collection of recipes now allow visitors to go into “cook mode” (that is, your screen won’t go dark when you’re cooking from a recipe that’s on your computer) and keep your own (private) notes within.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

BRANDING

MERCH DESIGN

CONTENT MIGRATION

Screenshot of The Bittman Project webpage featuring articles on cooking, with a focus on food. One article discusses eggplant, another a big announcement, and an introductory piece welcomes to the project. | Wonderly
A smiling man and woman pose outdoors. The text above reads "FOOD IS EVERYTHING" and below welcomes visitors to The Bittman Project. | Wonderly
A black and white website menu with sections: Recipes, Reads, Shop, and More. Subsections include All Recipes, Your Saved Recipes, About, FAQs, Refer A Friend, Account, and Log In. | Wonderly
Logo of The Bittman Project with a blue font, featuring a carrot illustration between the words "Bittman" and "Project. | Wonderly
Website page displaying 341 recipes, highlighted recipe for "Polenta" by Mark Bittman, published on December 6, 2023, with a "Paid" label. | Wonderly
Bowl of three-bean soup topped with guacamole and served with tortilla chips, displayed on a white background. | Wonderly
Screenshot of "The Bittman Project" website showcasing recommended items: a cheese knife, tortilla press, a book on cakes, and other kitchen products. | Wonderly
Text reads "Food Is Everything." in blue, sans-serif font on a white background. | Wonderly
Man standing with vegetables on a table, next to a block of text discussing the impact of food on humans and various global issues. | Wonderly
Recipe card for Smoky Three-Bean Soup with Tomatillo Salsa showing cook mode, serves 4, takes 45 minutes, with ingredients listed. | Wonderly
Subscription offer for full access at $7/month or $50/year, with options to subscribe or join a free newsletter. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly
A person in a striped shirt smiles in front of a red brick wall. | Wonderly

Filed Under: Websites Tagged With: membership, recipe

Green Umbrella

September 18, 2023 by Wonderly

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Green Umbrella

We collaborated with the Green Umbrella team to create a single, robust site that helps serve the public and their members. The membership houses an expanded directory, the ability to post events and job positions, and a dynamic resource section. The public-facing site shows a simplified version of the same member directory, the job board, a calendar of events, and a blog! Our team loved create a new visual brand language for Green Umbrella through the creation of this website.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERPRESS INTEGRATION

PRODUCT DEVELOPMENT

CONTENT MIGRATION

BRAND STANDARDS

Screenshot of Green Umbrella website: Greater Cincinnati’s Regional Climate Collaborative home page with scenic photos and text about climate action in the tri-state area. | Wonderly
A beige and green website sidebar menu with options: What We Do, Our Team, Our Programs, Events, Resources, and Get Involved. "Our Programs" is highlighted in green. | Wonderly
Green Umbrella website showing climate action issues: energy, food, waste, mobility, water, greenspace, and community activation to promote resilience and equity in Cincinnati. | Wonderly
A butterfly on a pink flower is featured on a webpage for the Just Earth Cincinnati Poetry Competition. The event is on January 23, 2024, with a "Learn More" button displayed. | Wonderly
People engaging in activities advocating for community involvement, with text encouraging nonprofits, businesses, and individuals to join efforts for a resilient community. | Wonderly
Screenshot of the Green Umbrella website promoting membership benefits, with text on climate action and a section listing types of members: individuals, nonprofits, businesses, and educational institutions. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
A person in a striped shirt smiles in front of a red brick wall. | Wonderly
A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly
A woman with long dark hair and glasses smiles, wearing earrings and a necklace. The background is softly blurred. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Filed Under: Websites Tagged With: non-profit

Kristina Hall Consulting

May 15, 2023 by Wonderly

Projects / Kristina Hall Consulting

Kristina Hall Consulting

We worked with Kristina Hall to create a site for her consulting business (after launching a site for her agency right before this one)! Casually during our longer discovery call, Kristina mentioned she wanted a 90s vibe. And we'd say...mission accomplished! Kristina said it best, "This website embodies everything that is Kristina Hall and I can’t say enough how fucking OBSESSED I am with the way this website turned out."

What We Made Together:

Website Design & Development

Three smartphones display different sections of a consulting website with motivational messages and images. | Wonderly
A purple butterfly and a blue smiley face on a white background. | Wonderly
A collage of hip-hop album covers, artist photos, and colorful swatches with a "Back at It" promo poster in the center. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Filed Under: Websites

Mix Design Collective

May 15, 2023 by Wonderly

Projects / Mix Design Collective

Mix Design Collective

We recently helped our friends over at Mix Design Collective (also known for their amazing blog @beginninginthemiddle) design a beautifully simple site that launched in coordination with their new designer profile on Magnolia Network.

What We Made Together:

Branding

Website Design & Development

Tablet displaying an interior design studio's website, featuring a hand adjusting a white bedspread. Logos of media outlets are visible below. | Wonderly
Geometric logo design with the text "mix DESIGN COLLECTIVE" below. The background is a soft off-white. | Wonderly
A group of three people: a smiling woman clapping, a man holding a child, standing in a room with a closed white door. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

Two smartphone screens displaying a website. The left screen shows a person outdoors and text about self-doubt; the right screen features a self-care course signup form and stacks of colorful bowls. | Wonderly

Jamie Mendell

Evolve into that next-level, deeply aligned version of YOU.

A Brooklyn-based couple with a passion for restoring historic homes

A Brooklyn-based couple with a passion for restoring historic homes

Back to all Projects Nadia Caterina Munno, known to millions as The Pasta Queen, built a massive following by sharing her passion for authentic Italian cooking. With over 12 million followers across social platforms and a highly engaged email audience, she had already captured attention at scale. The opportunity was to deepen that relationship and create a space where her…

Filed Under: Branding, Websites

Here We Go Therapy

May 15, 2023 by Wonderly

Projects / Here We Go Therapy

Here We Go Therapy

We are so excited to share this recently launched brand and website for Here We Go Therapy in Atlanta! Their therapists focus on shifting from problem to possibility with progressive therapy that’s as unique as you.

What We Made Together:

Branding

Website Design & Development

A woman sits in a chair holding a notebook. The website text reads: "Experience Life in a Whole New Way. | Wonderly
Text "Here We Go Therapy" in dark red over a light pink background. | Wonderly
Green circle with the text "Here We Go Therapy" in white on a light green background. | Wonderly
A green background displays multiple smartphone screens with text about getting started, glossary, and contact information. The central screen focuses on steps for beginning a service. | Wonderly

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A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Filed Under: Branding, Websites

Bellepoint

May 15, 2023 by Wonderly

Projects / Bellepoint

Bellepoint

Last year we helped Bellepoint, a family owned company that builds beautiful homes, re-design and build their website.Why "Bellepoint?" In their own words, "That family farm on Bellepoint Road could share a lifetime of memories. Growing up, it’s dinner bell drew us in each night for what has become a tradition of the most warm and lively family dinners. Dinners that have welcomed more friends, travelers, and strangers than we can count. And it’s what inspired the launch of The Bellepoint Company more than a decade ago."

What We Made Together:

Branding

Website Design & Development

A collage of text and images featuring a small group of people, a view of a staircase, and various text blocks discussing themes of architecture and family. | Wonderly
Minimalistic logo with a bell icon above the text "BELLEPOINT" on a muted olive background. | Wonderly
Intricate floral heraldic design above the text "Bellepoint Distinctive Interiors" on a light background. | Wonderly
Website design displaying a cozy interior with dark walls, a round table, and chairs. Text reads: "You've pictured it for a long time. A home where your day ends with a nightcap in the study... | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

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