The Royal Court of Pasta

July 1, 2025 by Allie Lehman

The Royal Court of Pasta

We partnered with The Pasta Queen team to create a premium and interactive membership that they can completely own themselves! This is more than a membership. It's the next chapter of everything you already love. Nadia's personality, passion, love, excitement, energy, and positive vibes - now shared in a way that's personal, live, and just for you.

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The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

The Royal Court of Pasta homepage with Nadia featured in a video

Made possible by humans like this

A person with long, curly hair wearing a floral-patterned garment against a neutral background. | Wonderly

Person with shoulder-length hair smiling and making a fist. | Wonderly

A person with a plaid shirt and a slight smile stands in front of a purple background. | Wonderly

Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly

A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Haley Hoffman Smith

July 1, 2025 by Allie Lehman

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Haley Hoffman Smith

We collaborated with Haley Hoffman Smith to craft a completely custom brand and website! The website now allows for her to share more about Dreamaway (her membership), favorite products, and her podcast! All in a way that feels authentically and undeniably her.

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The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

EMAIL DESIGN

Haley Hoffman Smith's homepage where she's in a sparkly silver dress

Haley Hoffman Smith desktop Dreamaway offerings

Made possible by humans like this

A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Glow with Ella

June 30, 2025 by Allie Lehman

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Glow with Ella

Ella is like sunshine! Before working with us, Ella didn't have website she owned herself. We had so much fun crafting everything by hand and from scratch. From the logo to the illustrations to the website, our team loved bringing Ella’s vision to life!

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The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

SUBSTACK BRANDING

ILLUSTRATION

Pink checkered section of Ella's fav products

Glow with Ella illustrations: eggs, toast, mug, matcha, basket, sun, and more.

Made possible by humans like this

Alix Traeger

June 30, 2025 by Allie Lehman

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Alix Traeger

It was extremely fun to create a colorful and intentionally messy brand for Alix. She’s built an amazing career. She’s a self-taught cook, self-proclaimed foodie, accidental world traveler, recipe creator, video producer, YouTuber, podcaster, digital creator, and overall professional mess-maker.

Visit the site

The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

CONTENT MIGRATION

Alix Traeger homepage with her cookbook on display

Alix Traeger mobile - photo of her in an organic shape.

Alix Traeger mobile - photo of her with food in front of her face

Made possible by humans like this

Belle Communication

April 6, 2025 by Allie Lehman

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Belle Communication

We worked with the Belle team to create a bespoke, custom site. Belle is a communications and PR agency helping food, beverage, and franchise brands grow with clarity and creativity.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

A promotional graphic featuring sections on media relations, executive thought leadership, and data-driven PR, with a header image of toast. | Wonderly

A mobile webpage showing product categories: "B2C Foodservice," with gluten-free bread, and "B2B Foodservice Strategy," featuring crinkle-cut fries. Filter options are visible at the top. | Wonderly

Foodservice influencer marketing webpage with images of people eating, cooking, and taking photos. Text highlights "Influencer Marketing for Foodservice" and "Fast Track to Relevance, Content, and... | Wonderly

Text graphic titled "Why Belle for Influencer Marketing?" with sections on Targeted, Insight-Led, and Quicker Conversions, detailing strategies to enhance campaigns and audience engagement. | Wonderly

Text discussing foodservice applications featuring bullet points on market needs, target data, strategies, concept validation, trends, crowdsourcing, and thought leadership. "Join Brill Beta Program" button below. | Wonderly

Collage of team photos with text about the importance of team culture and communication at Belle Communication. | Wonderly

Made possible by humans like this

Goddess Maintenance Company — Shops

April 6, 2025 by Allie Lehman

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Goddess Maintenance Company — Shops

Formerly known as The W Nail Bar, Goddess Maintenance Company ensures their team members feel valued and guests feel at ease. They have redefined what a nail salon can be. The result is a warm, uplifting atmosphere that drew clients and talent alike. We helped them completely re-brand in early 2025.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Three women smiling and standing together, wearing white shirts, in front of a blurred background with text promoting self-care and booking services at Goddess Maintenance Co. | Wonderly

Gift card webpage with a pink theme. Text states: "Gift Cards. Our gift cards can be used at any location on any service or product." Options include "Happy Anniversary" card design. | Wonderly

Mobile site for a beauty spa named "Goddess" with menu options: Manicures, Pedicures, Brows & Lashes, and Waxing & Skin Care. Pricing for waxing services listed. | Wonderly

Promotional flyer for "Goddess," offering a $49/month self-care stash with benefits like 15% off all services and a free manicure for new members. | Wonderly

Website screenshot promoting events and bridal services. Features a decorative cocktail glass with confetti, disco ball, and golden fringe backdrop. Includes buttons for visiting or shopping online. | Wonderly

Hands with blue nail polish and a calculator interface for self-care cost savings, asking about monthly manicures and pedicures, gel polish, and removal, showing monthly savings. | Wonderly

A hand with pink nails and a ring rests on a soft blanket. The background displays text about a beauty fund membership offering flexible spending and exclusive perks. | Wonderly

Mobile webpage showing booking information for a service named Goddess. Features a pink and white theme with options for easy planning and joining a community. Swipe prompt visible. | Wonderly

Person applying clear nail polish to another person's nails on a mobile app interface for booking beauty services. | Wonderly

Made possible by humans like this

A person with long hair and glasses smiles, wearing a colorful patterned top and large earrings, in an indoor setting. | Wonderly

A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Goddess Pro for Goddess Maintenance Co.

April 6, 2025 by Allie Lehman

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Goddess Pro for Goddess Maintenance Co.

The Goddess Maintenance Company values and prioritizes professionals in the hair care industry. We worked with their team to create a website specifically targeting hair care professionals.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Ad for GoddessPro Biotech Blowout hair mask tube with floating drops. Text reads: "The newest category in hair care is here: BIOPROTECTION™." Buttons for buying and more info. | Wonderly

Poster for BioTech Blowout mask featuring a red product tube, highlighting its advanced hair protection and enhancement claims. | Wonderly

Image showing a promotional text for BioTech Blowout™ Leave-in Restorative Mask, detailing hair protection and benefits, with before and after photos of hair results. | Wonderly

Stylish text lists benefits of four hair care ingredients: Macropeptide, Micropeptide, Panthenol (ProVitamin B5), and Behentrimonium Chloride. Includes a link to the full ingredient list. | Wonderly

Diagram showing three stages of hair treatment with BioTech Blowout: Before, with open cuticles; During, with micropeptides penetrating; After, with scaffolded, protected cuticles. | Wonderly

Pink graphic titled "Goddess Protects," outlining hair protection benefits like strength, pollution protection, heat resistance, and manageability. Decorative swirled design in the background. | Wonderly

Two articles displayed. Top shows a pink abstract design. Bottom features two people standing together, smiling. | Wonderly

Advertisement for hair product with orange background and abstract design. Text: "We know beauty. We partner with science." Includes usage instructions and copyright info. | Wonderly

Made possible by humans like this

Goddess Maintenance Company — Global Product

April 6, 2025 by Allie Lehman

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Goddess Maintenance Company — Global Product

We worked with the Goddess team to create the branding, packaging, and web experience for their first global product: BioTech Blowout™! They have revolutionized the hair care industry by creating the newest category: BIOPROTECTION™.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

PACKAGING

A pink marketing image featuring a tube of hair care product labeled "Goddess BioTech Blowout" against a swirling, abstract background. | Wonderly

Promotional image for Biotech Blowout. Offers hair protection benefits like increased strength, shine, and frizz reduction. Highlights heat resistance up to 450°F/232°C. | Wonderly

Beauty product ad featuring pink hair, tubes labeled "Goddess," and text "We Know Beauty. We Partner with Science" over a background of swirling liquid. | Wonderly

Diagram showing hair structure before, during, and after micropeptide treatment. Text explains that micropeptides protect and strengthen hair by reinforcing the cortex and cuticle. | Wonderly

Red tube of "Goddess" BioTech Blowout hair mask on a pink gradient background with descriptive text and purchase details on the right. | Wonderly

Website screenshot of Goddess Maintenance Co. with text about promoting self-love and an origin story featuring two people. Background includes clouds and an orange gradient. | Wonderly

A person with long, wavy brown hair smiles at the camera. Text reads "7 Day Challenge Day 1" and "Bioteck Blowout: More than just a mask. | Wonderly

Red tube of BioTech Blowout™ Goddess Leave-In Restorative Hair Mask with product details. Below, image of product in use and a $40 USD price with "Add to Cart" button. | Wonderly

Made possible by humans like this

The Starling Club

November 3, 2024 by Allie Lehman

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The Starling Club

We were able to work with Jamie Beck, founder of The Starling Club, to bring this magical online community to life! We collaborated to design and build out a custom membership site to house her recipes, essays, tutorials, travel guides, and much more. We new this membership needed to be beautiful and functional — allowing for features to be added as the community dreamt up their ideal space.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

ILLUSTRATION

A website page displays a Chateau de Mille Mushroom Tart alongside several menu options and a decorative flower. | Wonderly

Plate of Camembert toast with salad and pink drink on a table. A hand reaches for the plate. Inset image of a Gregory Peck and Audrey Hepburn movie poster below. | Wonderly

Hand-drawn icons of spaghetti, an open book, a camera, a globe, a place setting, a film camera, stacked books, and a flower. | Wonderly

A woman in a white dress looks out a window. Below, there’s a suggestion box form with fields for name and ideas. Decorative floral background. | Wonderly

A website form for submitting artwork, including fields for name, email, artwork title, and an optional website link. | Wonderly

A floral bouquet in a vase sits on a table alongside a book titled "A Year in Provence" by Peter Mayle. The screen displays an article titled "In Conversation with Jennie Mayle. | Wonderly

Made possible by humans like this

Downtime

November 3, 2024 by Allie Lehman

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Downtime

Downtime is a wildly popular newsletter founded by Alisha Ramos! Downtime focuses on latest discoveries (like books, products, and recipes) and exploring what it means to make room for rest, creativity, and joy in everyday life. We worked with Alisha to create a website to house recommended books and evergreen content for anyone on the internet to find and reference!

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

ILLUSTRATION

A webpage featuring an audio chat with Marisa Meltzer about her book on Glossier. Instagram handle @alisharamos is displayed. | Wonderly

A woman seated on a couch reads a book with a neutral expression. The room features large windows and minimalist decor, including two abstract paintings and a small potted plant. | Wonderly

Illustration of a slice of cake with a cherry, a bouquet of flowers, and a cartoon-style lion. | Wonderly

Woman smiling, wearing a leopard print blouse, in front of a building. Text mentions "Rufi Thorpe, Author of Margo’s Got Money Troubles. | Wonderly

A webpage from "The Library" features books like "The Wedding People," "Wolf Hall," and "A Court of Thorns and Roses," with genre and rating filters on the side. | Wonderly

Made possible by humans like this

Person with long dark hair smiles while standing outdoors, wearing a patterned top. | Wonderly

The Pasta Queen

November 3, 2024 by Allie Lehman

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The Pasta Queen

We worked with Nadia Caterina Munno, The Pasta Queen, and her team to completely re-imagine the visual brand and website. We worked together to create a website that allows for Nadia and her team to share what's most relevant ahead of an exciting season: a new show on Amazon, cookbook, and book tour!

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

SHOPIFY STORE

A woman holds a fork with spaghetti, set against a background with text promoting the launch of "The Pasta Queen" show, highlighting Italian food and culture. | Wonderly

Woman sitting outdoors holding a mirror, with text overlay "I am Nadia Caterina Munno... but the gorgeous ones call me The Pasta Queen. | Wonderly

A webpage promoting The Pasta Queen's cookbooks, featuring Italian-themed design elements and a book titled "The Art of Italian Cooking. | Wonderly

The Pasta Queen promo featuring a TV show announcement with imagery of an Italian street scene. | Wonderly

A woman in a colorful dress holds spaghetti in a kitchen. Text on the right advertises "5 Authentic Italian Sauces" available at Walmart. | Wonderly

Woman in floral dress holds a drink with the Colosseum in the background. Pink overlay with text promoting a waitlist for exclusive content. | Wonderly

A woman in a red and white striped dress walks along a narrow, cobblestone street lined with plants. | Wonderly

A pink crewneck sweatshirt with "Just Gorgeous" text on the front and "Relaxed vibes only" on the sleeve is displayed on a shopping page, marked down to $60.00 from $85.00. | Wonderly

Made possible by humans like this

A person in a striped shirt smiles in front of a red brick wall. | Wonderly

A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly

Caroline Chambers

July 22, 2024 by Allie Lehman

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Caroline Chambers

We collaborated with Caroline Chambers and her team on a complete re-brand! Now her personal brand, her Substack, and her online shop have a new look. After the branding was established, we moved onto designing and building two new websites on WordPress and Shopify. The collaboration expanded into re-designing her meal plans, giving her What To Cook Substack a fresh new look, and much more.

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The Collaboration:

WORDPRESS DESIGN & DEVELOPMENT

SHOPIFY DESIGN & DEVELOPMENT

BRANDING

PODCAST ARTWORK

DIGITAL PRODUCTS

A woman smiles while preparing food next to a cookbook titled "What to Cook When You Don't Feel Like Cooking" by Caroline Chambers. | Wonderly

Advertisement for Caroline Chambers' cookbook titled "What to Cook When You Don’t Feel Like Cooking." Pre-order available, release on August 13th. Smiling person featured at the bottom. | Wonderly

Collage with vitamin products on a fridge shelf, pastel background, and text: "SO INTO THESE," "VIEW ALL FAVES," and "About Caroline: Professional Cook & Cookbook. | Wonderly

Text reads "Caroline Chambers" on the left and "What to Cook When You Don't Feel Like Cooking" on the right. | Wonderly

Close-up of a dish with sliced chicken, garnished with herbs and a side of sauce. Text promotes meal planning services, emphasizing efficiency and nutrition. | Wonderly

Advertisement for a cooking community with 175K+ subscribers, featuring text inviting users to join the "What to Cook" community for weekly recipe deliveries. | Wonderly

Collage featuring snack products, kitchen scene, and a child in pajamas. Bottom section highlights a woman laughing, with text about being a professional cook and cookbook author. | Wonderly

Smiling person sitting on a couch, next to the text "So Into That." The text above reads "A Podcast by Caroline Chambers," with a colorful, striped background. | Wonderly

Made possible by humans like this

Woman smiling, wearing a patterned top and hair clips, with a small heart tattoo on her shoulder. | Wonderly

Hailee Catalano

July 22, 2024 by Allie Lehman

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Hailee Catalano

We collaborated with Hailee Catalano to design and build a new home for all of her recipes! Each of them are now categorized by dish, taste, and season. While viewing the recipe on your phone, you can enable “cook mode” so your phone screen doesn’t dim! Throughout this process, we were able to hone in on her color palette and establish some illustration styles to accompany her creations.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

ILLUSTRATION

RECIPE PLUGIN

A bowl of grated zucchini orecchiette is placed on an orange checkered tablecloth. The recipe name is displayed on the right, with a button labeled "Get the Recipe. | Wonderly

Illustrated summer produce and text reading "Summer Seasonal Recipes, view all" above a partial image of a pasta dish. | Wonderly

Bowl of serrano pistachio vinaigrette on a wooden surface, with the text "Keep Cooking" at the top. | Wonderly

Text illustration featuring handwritten words: "appetizer," "breakfast," "Main Course," "side dish," "DESSERT," with doodles of a baguette, pasta plate, slice of cake, and strawberry. | Wonderly

A person sitting on a kitchen counter, playfully tossing an orange, with text about their culinary journey and social media presence. | Wonderly

A plate with a tortilla wrap, a cut-open chicken salad wrap, and a small bowl of green dressing. Text says: "Green Caesar Chicken Salad Wraps. | Wonderly

Webpage displaying summer seasonal recipes with images of Stewy Green Bean and Bacon Pasta, Husk Cherry Upside Down Cake, and Corn Wedge Salad. Categories include appetizers, main course, and dessert. | Wonderly

Illustration of fruit and vegetables, including tomatoes on a vine, strawberries, cherries, a pepper, and a slice of citrus. Drawn with orange and pink lines on a black background. | Wonderly

Made possible by humans like this

Person with long hair and glasses smiling in front of a tree and building. | Wonderly

Project SHINE — Your Sexual Health Toolkit

June 7, 2024 by Allie Lehman

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Project SHINE — Your Sexual Health Toolkit

We worked with the Project SHINE team and their collaborators to create a visual brand for the organization. Once the branding was established, we moved onto designing and building Your Sexual Health Toolkit. This toolkit was created especially for teens and young adults with intellectual and developmental disabilities. Why? Because they are too often left out of sexuality education conversations and we think that’s wrong. We spent time weekly reviewing prototypes and designs with actual youth to ensure the toolkit was accessible for all.

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The Collaboration:

WORDPRESS DESIGN AND DEVELOPMENT

BRANDING

ICON DESIGN

Screenshot of "Your Sexual Health Toolkit" homepage with sections on anatomy, sexual orientation, and gender identity. Includes options for glossary, stories, games, and resources. | Wonderly

Toolkit menu screen with options: Sexual Health Glossary, Real Stories, Play the Game, Resources. Includes buttons for Spanish and accessibility menu. | Wonderly

A wheel illustrating aspects of sexuality, including anatomy, health, orientation, relationships, and body image. Text encourages exploration and curiosity about these topics. | Wonderly

A screen displaying an alphabetical index. Under "A," terms like "abstinence," "agender," and "anus" are listed. An "Accessibility" button is at the bottom. | Wonderly

Two images: Top - A person smiling widely. Bottom - A person with glasses smiling in front of a butterfly. Text includes "Janice on Sex and First Times" and "Accessibility and Sexual and. | Wonderly

A webpage titled "Your Sexual Health Toolkit" featuring sections on sexuality information and sexual health services, with options to read in Spanish and access glossaries and resources. | Wonderly

Text reads: "Your Sexual Health Toolkit" and "Tu Caja de Herramientas para la Salud Sexual" in green, bold font. | Wonderly

Made possible by humans like this

Ricki Beach Club

June 5, 2024 by Allie Lehman

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Ricki Beach Club

Ricki Beach Club began as an ode to beach towns everywhere; the places that shaped us and hold our fondest memories. Aside from Ricki Beach Club’s Core collection, they partner with creators to design a capsule, inspired by their favorite beach town. The creator owns the rights to their designs and takes a cut of every product sold. We helped the Ricki Beach Club design and build their own Shopify site to better tell these stories!

Visit the site

The Collaboration:

SHOPIFY DESIGN AND DEV

KLAVIYO EMAILS AND FLOWS

Two women modeling beachwear. One wears a blue bikini with a sarong on a boardwalk; the other wears a white swimsuit near a light-colored wall. Text reads "Beachwear for Living. | Wonderly

Woman in a green bikini sits on the sand at the beach. Text overlay reads, "Beachwear for Living - Rosemary Beach - Karen." Beach bag and hat are on the ground nearby. | Wonderly

A person in a white swimsuit stands by a large door. Text reads "Core Collection. | Wonderly

Image of a green "RICKI Beach Club Membership 2024" badge and a blue and white checkered fabric swatch attached by a pin. | Wonderly

Promo featuring a woman in a striped bikini on the beach, and another in a hat with a peach dress and tote bag. Text highlights beachwear and local guides from Ricki Beach Club. | Wonderly

Collage of two beach club photos: Top, a person in a bikini with a starfish necklace; Bottom, a person in a striped outfit standing near yellow chairs with patio furniture in the background. | Wonderly

A woman models swimwear by a pool, wearing various bikinis and a hat in a tropical setting with greenery and a white building in the background. | Wonderly

Three abstract line maps of Medellin, Colombia; Denpasar, Bali; and Bangalore, India, each showcasing a network of streets and intersections. | Wonderly

Made possible by humans like this

A person wearing a baseball cap, smiling, in front of blurred trees. Image in blue tone. | Wonderly

Escape & Celebrate | The Supper Club

March 1, 2024 by Allie Lehman

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Escape & Celebrate | The Supper Club

We collaborated with Lauren, founder of Escape & Celebrate, to completely re-brand her company while also expanding it into a new venture! The project started off with a brand new set of logos, illustrations, and colors. We then created a new public-facing WordPress site, a Memberful-powered membership offering called The Supper Club, and a Shopify store. Each month, The Supper Club members receive an abundant and theme-based drop all centered around hosting and community!

Visit the site

The Collaboration:

WordPress DESIGN & DEVELOPMENT

Shopify Design & Development

MEMBERFUL INTEGRATION

BRANDING

Illustration

A webpage for "The Supper Club" featuring a wine pairing dinner event and trending recipes with images of dishes and ingredients. | Wonderly

Two food dishes: Seared scallops with parsley and capers on top, and deep-fried olives with blue cheese dip. Decorated table setting with drinks included. | Wonderly

Promo image for The Supper Club, offering a 14-day free trial for hosting plans. Features a close-up of a sliced flatbread. | Wonderly

Text reading "Escape and Celebrate the Supper Club" in blue font on a white background. | Wonderly

Supper Club menu with February's theme: Pizza & Pasta Party, cocktail spotlight: Limoncello Spritz, and member favorite recipe: pizza. | Wonderly

Monthly guide overview with icons: oyster for recipes, cutting board for prep guide, candle for tablescape, cocktail glass for tips, playing cards for templates. | Wonderly

A webpage showcasing articles on table setting techniques, with a section for purchasing kitchenware including flatware, glasses, and serving platters. | Wonderly

Blue illustrations of a roast chicken, cocktail, set of keys, candle, pizza slice, playing card, and a potted plant. | Wonderly

A top view of a dining table with plates of food and drinks; text overlay promotes hosting essentials. | Wonderly

A pasta-shaped candle on a pink tablecloth next to a can of whole peeled tomatoes. | Wonderly

A webpage showing candle and flower accessory products: Beeswax Dipped Candles, Aiko Flower Frog, Harper Taper Candle Holder, and Heartwell Taper Candle Holder. Prices listed. | Wonderly

Made possible by humans like this

A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly

A man with a beard and blue eyes against a green background, wearing a dark blue shirt. | Wonderly

Brownstone Boys

March 1, 2024 by Allie Lehman

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Brownstone Boys

We worked with Jordan, Barry, and the Brownstone Boys team to do a complete visual rebrand! We crafted a new logo and supporting illustrations before heading into the website re-design and build. We built their sites on WordPress and Shopify as both platforms do what they do best. On the WordPress site, we were able to create systems to display an amazing archive of content ranging from blog posts, videos, recommended products, and their stunning portfolio.

Visit the site

The Collaboration:

WORDPRESS DESIGN AND DEV

SHOPIFY DESIGN AND DEV

BRANDING

ILLUSTRATION

EMAIL MARKETING

Two people stand on the stairs of a brownstone; the website header reads "Brownstone Boys," with text introducing Barry and Jordan as restorers of historic homes. | Wonderly

Two men, one seated and one standing, in a room with a plant and artwork. Text: "Hi there, we're Jordan & Barry, the Brownstone Boys." Buttons labeled "Our Story," "Press," and "Meet the Team. | Wonderly

A webpage for "For the Love of Renovating," a book by Brownstone Boys, available June 4, 2024. The cover features a stylish room with a large window and dining table. | Wonderly

Text reading "BROWNSTONE BOYS" in bold, brown letters on a transparent background. | Wonderly

Stylish kitchen with modern decor, wooden cabinets, a marble island with two stools, and plants on the countertop. Text promoting a renovated brownstone in Fort Greene, Brooklyn. | Wonderly

Screenshot of the Brownstone Boys website. Features a bird illustration, video section description, and buttons for "All Videos," "House Tours," and "Press." Includes a YouTube subscription link. | Wonderly

Webpage showing four home renovation projects in Brooklyn, featuring kitchens and exteriors. Titles include: Dream in Fort Greene, Bedstuy Brownie, Clinton Hill Carriage House, Greene Avenue. | Wonderly

"We cannot express enough gratitude for the outstanding support and expertise provided by Wonderly in transforming our branding and brand-new website. As designers and project managers in the renovation world, we were initially lost and uncertain about where to begin when it came to starting a rebrand and new site, but Wonderly quickly alleviated our concerns by laying out a clear timeline and strategy. Their meticulous planning and guidance made us feel confident and reassured throughout the entire process. The entire team at Wonderly was invaluable, consistently going above and beyond to ensure our vision was realized. Moreover, their video tutorials were an invaluable resource, providing us with additional support and insights. They are not only experts in their field but also a group of kick-ass individuals whose passion and dedication shine through in every aspect of their work. We wholeheartedly recommend Wonderly to anyone seeking top-tier branding and web solutions. We already miss our scheduled check-ins but we now have a brand new beautiful website and branding assets that we are reminded of each team member's energy and thoughtfulness every time we visit our site. Thank you Wonderly so much!"

Jordan & Barry
The Brownstone Boys

Illustrated grid showing a door, glass, stairs, cap, dog, pigeon, bathtub, chandelier, man on stairs, and doorknob. | Wonderly

Image of a webpage featuring a "Brownstone Boys" merchandise banner. It shows hats with text and graphics, a young boy wearing a hat, and sunglasses on a table. | Wonderly

Corduroy hat with "Save Old Houses" text in blue embroidery, priced at $45. Available in black, blue, and gray colors. One size fits all. | Wonderly

Promotional image for Brownstone Boys Book Tour, featuring a stylish living room and a smiling person sitting by stairs. | Wonderly

Made possible by humans like this

The Food Section

January 24, 2024 by Allie Lehman

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The Food Section

We collaborated with Hanna Raskin, founder of The Food Section, to design and develop a brand new home for the growing publication. The Food Section covers food and drink across the American South as though it mattered as much as crime and politics (because it does). The publication started on Substack but Hanna soon learned about the limitations: the challenge to stand out as a brand, lack of analytics, the inability to incorporate advertisements, and much more. We worked together to address all of those things by building a WordPress x Memberful x Campaign Monitor solution.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

CONTENT MIGRATION

EMAIL DESIGN

A plate of oysters topped with seasoning, placed on a bed of small pebbles. Text reads: "Weekly - Chef's plans go south. Brochu’s in Savannah, Georgia is an oyster season destination. | Wonderly

A quote by Glenn Roberts praises The Food Section's trajectory, comparing its potential influence to The New York Times. Time and date noted below. | Wonderly

"One of the reasons I wanted to migrate The Food Section off Substack was I felt like the brand had its own identity beyond the newsletter platform. But I didn't have a clue how it might look as a standalone site. The Wonderly team not only crafted the perfect design, but produced it through a process so collaborative and supportive that I emerged with new clarity about my brand's meaning and mission---as well as a gorgeous, easy-to-navigate website that The Food Section's readers love."

- Hanna Raskin, Founder

Two men posing for a photo indoors, one in a white suit and the other in an "Illinois Grandpa" sweater; followed by a vintage scene of men with recording equipment. | Wonderly

Subscription page for a magazine featuring food and drink coverage in the American South, with headlines about missed articles and a call to action for subscription options. | Wonderly

The final website embodies a 'choose-your-own-adventure' experience, allowing users to easily navigate through both recent and archived content. This approach ensures that The Food Section's rich history is accessible and engaging for new and existing readers alike. We even added a fun feature called “Potluck” where a member can be taken to a random article from the archives.

A webpage featuring articles on food history and culture, with images and titles such as "With a Wineglass of Whiskey" and "Dipping Back into the Guild Guide," among others. | Wonderly

A subscription plan offers "South" and "Nashville" options for $5/month or $49 annually, with buttons labeled "Monthly" and "Annually" for each. | Wonderly

Map highlighting specific U.S. states, with text about TFS branded pencils and headlines for articles or features. | Wonderly

Made possible by humans like this

The Bittman Project

January 22, 2024 by Allie Lehman

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The Bittman Project

We worked with Mark Bittman and his incredible team to seamlessly merge his website and his Substack into one self-hosted site using Memberful x WordPress. The new site allows for a real recipe archive that’s categorized and can be seamlessly search + filtered. Mark’s epic collection of recipes now allow visitors to go into “cook mode” (that is, your screen won’t go dark when you’re cooking from a recipe that’s on your computer) and keep your own (private) notes within.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

BRANDING

MERCH DESIGN

CONTENT MIGRATION

Screenshot of The Bittman Project webpage featuring articles on cooking, with a focus on food. One article discusses eggplant, another a big announcement, and an introductory piece welcomes to the project. | Wonderly

A smiling man and woman pose outdoors. The text above reads "FOOD IS EVERYTHING" and below welcomes visitors to The Bittman Project. | Wonderly

A black and white website menu with sections: Recipes, Reads, Shop, and More. Subsections include All Recipes, Your Saved Recipes, About, FAQs, Refer A Friend, Account, and Log In. | Wonderly

Website page displaying 341 recipes, highlighted recipe for "Polenta" by Mark Bittman, published on December 6, 2023, with a "Paid" label. | Wonderly

Bowl of three-bean soup topped with guacamole and served with tortilla chips, displayed on a white background. | Wonderly

Screenshot of "The Bittman Project" website showcasing recommended items: a cheese knife, tortilla press, a book on cakes, and other kitchen products. | Wonderly

Text reads "Food Is Everything." in blue, sans-serif font on a white background. | Wonderly

Man standing with vegetables on a table, next to a block of text discussing the impact of food on humans and various global issues. | Wonderly

Recipe card for Smoky Three-Bean Soup with Tomatillo Salsa showing cook mode, serves 4, takes 45 minutes, with ingredients listed. | Wonderly

Made possible by humans like this

Molly Baz

January 22, 2024 by Wonderly

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Molly Baz

We first designed and developed Molly Baz’s membership in 2021. Molly is able to publish a brand new recipe every Friday where members can try them out, comment, and suggest new recipes. Having originally launched on Patreon, Molly felt limited in how her brand was able to come to life. We helped move her platform to self-hosted solution through WordPress x Memberful x Mailchimp.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

CONTENT MIGRATION

CREATIVE ADS

Website page showing three food dishes: "Clean Out The Fridge and Cook It To Death Soup," "Minty Broccolini and Almond Pesto," and "Toasted Tiny Pasta. | Wonderly

Three dishes: a mixed vegetable soup, a bowl of spiced tomato broth with cauliflower, and a broth with garnish. Text labels each dish with playful names. | Wonderly

A red pop-up menu lists options like "The Club," "All Recipes," and "My Faves." Background shows partial images of food dishes. | Wonderly

Recipe suggestion form with fields for email and suggestions, a submit button, and an illustration of red dancing figures at the bottom. | Wonderly

Person in a red outfit eating fries in a kitchen with the text "THE CLUB" and buttons for sign-in options on a red background. | Wonderly

Tour poster with bold text "tour is more" and a list of dates and locations: Brooklyn 10.10, Washington D.C. 10.11, Chicago 10.12, Los Angeles 10.13, San Francisco 10.14. "Snag Tix" buttons included. | Wonderly

Flyer for a live cooking class on October 25th at 4pm PT/7pm ET, titled "Cook With Me," featuring images of pasta, meat, and drinks. | Wonderly

Made possible by humans like this

Green Umbrella

September 18, 2023 by Allie Lehman

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Green Umbrella

We collaborated with the Green Umbrella team to create a single, robust site that helps serve the public and their members. The membership houses an expanded directory, the ability to post events and job positions, and a dynamic resource section. The public-facing site shows a simplified version of the same member directory, the job board, a calendar of events, and a blog! Our team loved create a new visual brand language for Green Umbrella through the creation of this website.

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