Hell Yeah Business Management

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Hell Yeah Business Management

Wonderly partnered with Hell Yeah Business Management to build a brand and website that bring financial clarity to the creative world. Designed for agencies, production houses, studios, and culture-makers, Hell Yeah needed an identity that felt strategic without losing personality. We created a visual and digital presence that reflects their mission: replacing financial chaos with systems creatives can actually trust.

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Text "hell yeah business management" in brown on a yellow background, with starburst icons in brown squares along the border. | Wonderly
Person with short dark hair and round glasses, wearing a light blue button-up shirt, smiling in a brightly lit indoor setting. | Wonderly

Services

Branding • Website Design & Development • Illustration

Context

Hell Yeah Business Management serves a specific audience: fast-growing creative studios with real revenue, real payroll, and real complexity, but without the financial structure to match. Founded by Paco de Leon, the brand sits at the intersection of creative culture and financial strategy. It needed to feel authoritative enough to handle high-level business management and tax support, while remaining approachable, human, and rooted in the creative community.

The challenge was to create a brand that could speak to ambitious founders who are confident in their craft, but overwhelmed by their numbers.

Solution

We developed a bold, personality-forward brand and digital experience that makes financial structure feel empowering instead of intimidating. Through expressive typography, saturated color, playful shapes, and custom illustrations, we built a system that balances warmth with authority. The website translates complex services into language that feels clear and conversational, guiding users from uncertainty to clarity with intentional structure and strategic messaging.

Light blue graphic with large text stating "We're proactive so you don't have to be," small text promoting easy bookkeeping, and an illustration of a calculator relaxing on a lounge chair. | Wonderly

Illustrations

Illustration became a central storytelling device for the brand. From lounging dollar bills to plated tamales and enchiladas representing service tiers, each custom illustration reinforces the tone: smart, self-aware, and culturally fluent. The illustrations soften financial topics without trivializing them, making the brand memorable while supporting clarity. They bring personality to key moments across the website and help differentiate Hell Yeah from traditional accounting firms.

A cartoon dollar bill with arms, legs, and sunglasses relaxes on a deck chair against a blue background. | Wonderly
Cartoon stack of money wearing sunglasses, sitting in a chair, reading a newspaper, and holding a mug labeled "#1. | Wonderly
Cartoon of a dollar bill wearing sunglasses and gloves, riding a skateboard, with a pink background. | Wonderly
A simple line drawing of a wrapped tamale tied with string, placed on a round plate. | Wonderly
Line drawing of a plate with a taco, a dumpling, and a small round dipping sauce container. | Wonderly
Line drawing of enchiladas or rolled tortillas on a plate, topped with sauce and filled with a chunky mixture. | Wonderly

Branding

The visual identity was designed to feel expressive and confident, not corporate. Bold color combinations, layered textures, playful badges, and strong typography create a system that mirrors the creative energy of Hell Yeah’s clients. Messaging like “DIY is dead” and “Creative doesn’t mean chaotic” is supported by a brand that feels both relevant and operationally solid. The result is an identity that positions Hell Yeah as a trusted financial partner.

Text graphic with the words "hell yeah" in bold orange font, a starburst shape, and a pink badge reading "business management" on a dark maroon background. | Wonderly
A dark brown starburst shape on a light blue background features the text "hell yeah" in yellow, surrounded by the phrase "business management" in a circular layout. | Wonderly
The image shows the letters "hy" stacked above "bm" in a serif font, with a small gold starburst graphic to the right of the "y," all on a dark green background. | Wonderly
The phrase "hell yeah" is displayed in large text with a starburst between the words; a label reads "business management" on the right side. | Wonderly
A simple yellow sunburst graphic with evenly spaced rays on a muted pink background. | Wonderly

Website

The website was built to translate clarity into structure. Clear pathways guide visitors through services, tax support, and engagement options, while interactive elements and visual rhythm keep the experience dynamic. We designed and developed a site that balances personality with usability, ensuring that Hell Yeah’s ideal clients can quickly understand offerings, see themselves reflected in the messaging, and confidently book a consult.

Website homepage with bold text saying "Financial Clarity for the Culture-Makers" and buttons for services, blog, newsletter, contact, and client login. | Wonderly
A promotional graphic for a financial service highlighting dashboards, cash modeling, monthly reports, Slack access, and a "Book a Call" button. | Wonderly
Illustration of a money stack wearing sunglasses and skateboarding, with text describing a company vibe as creative, chill yet competent, structured, and likened to a dream CFO. | Wonderly
Yellow graphic introducing Paco De Leon, founder and principal, with headshots of Paco and two team members, and a brief description of Paco's work and podcast. | Wonderly
A flyer advertises two bookkeeping services: "The Hot Tamale" with a $550 monthly flat fee, and "The Combo Plate." Each section has food illustrations. | Wonderly
A teal graphic asks "Is this for you?" and lists four business challenges, with a badge saying "no shame, just systems" and a button labeled "Here's How it Works. | Wonderly

In the Words of Our Clients

Person wearing a green hat and round glasses holds up the book "Finance for the People" by Paco de Leon, partially covering their face. | Wonderly

“My brand and site BEFORE Wonderly was janky, at best. If I’m being honest, I can’t believe I even got clients with it and it definitely held us back in a lot of ways. Now, with a solid brand and site, we’ve been able to confidently change our positioning and highlight our new offerings, which has been vital not just to growing but meeting this economic moment. [feel free to tweak that for when we’re not in a free-fall recession time].

Everyone that’s seen our new site is more impressed and in love with the new brand than I even imagined they would be. The fact that a services site about finances makes people smile, excited and joyful really says it all.

Working with Wonderly is like having a thoughtful, creative strategist climb into your head to help you translate what you think you want and what you love about other brands into something that is cohesive, natural and uniquely you. It’s so fun having them as design partners. They made something so cool that I’m so proud of. 11/10, would do it all over again!”

Paco De Leon

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

The Royal Court of Pasta

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The Royal Court of Pasta

Nadia Caterina Munno, known to millions as The Pasta Queen, built a massive following by sharing her passion for authentic Italian cooking. With over 12 million followers across social platforms and a highly engaged email audience, she had already captured attention at scale.

The opportunity was to deepen that relationship and create a space where her most devoted fans could go beyond watching and step into her world. Together, we built The Royal Court of Pasta, a membership experience designed to turn Nadia’s content into something participatory, intimate, and enduring.

Visit the site
Screenshot of The Royal Court of Pasta website featuring a promotional message, a photo of a woman gesturing while speaking, and buttons to join the cooking platform. | Wonderly

Services

Membership Strategy & Monetization • Website Design & Development • Branding • Illustration • Platform, Content & Lifecycle Experience • Community, Intimacy & Growth

Context

Nadia’s audience was deeply invested in her voice, her recipes, and her perspective on Italian cooking. She had already developed a rich library of written recipes, masterclass-style videos, and cultural insights. What was missing was a structured environment where that content could live, grow, and be experienced as part of a community.

The goal was to elevate her existing content into a premium offering while creating a space that felt personal, immersive, and worthy of her brand.

Solution

We transformed Nadia’s content ecosystem into a subscription-based experience that offered both value and belonging.

Her recipes, videos, and cooking philosophy became the foundation of a curated membership platform. Rather than existing as standalone pieces, everything was organized into a cohesive experience that members could return to again and again. The Royal Court of Pasta was positioned not just as access to content, but as entry into Nadia’s inner circle.

A woman appears in five different settings: preparing food outdoors, eating pasta, tasting sauce in a kitchen, posing with a watermelon, and dining outdoors by a lake. | Wonderly

Supporting Fandom

The Royal Court of Pasta was designed to nurture fandom, not just traffic. Every element of the experience reinforced Nadia’s voice, her values, and her connection to her audience.

By aligning content, communication, and community, the platform created a space where fans could feel seen, included, and inspired.

A gold ornate face and headdress graphic with the text "the Royal Court of Pasta" on a red background with vertical subtle stripes. | Wonderly
Illustration of a lemon and three types of pasta: fusilli, farfalle, and elbow macaroni, on a light striped background. | Wonderly

Designing The Experience

The platform was designed to feel elevated yet personal, reflecting Nadia’s larger-than-life personality while maintaining a sense of intimacy.

Members could explore her growing library of recipes and masterclasses while also engaging in ongoing experiences that made the platform feel alive. The structure supported both discovery and depth, allowing new members to dive in while giving returning members reasons to stay.

A plate of Italian minestrone soup with greens, beans, and a slice of toasted bread on a white dish, titled "The BEST Authentic Italian Minestrone Recipe. | Wonderly
Promotional image for The Royal Court of Pasta showing Nadia teaching Italian cooking in three video stills, with text describing live cooking and masterclass-style lessons. | Wonderly
A mobile app screen displays a food selection interface, featuring “Creamy Eggplant and Burrata Pasta” with an image of the dish on a patterned plate. | Wonderly
A woman holding a bowl of pasta smiles in front of a yellow van. The text promotes gifting a year of Royal Court of Pasta Membership and explains how the gift works. | Wonderly
A woman in a kitchen applies lipstick while holding a spoon. Text announces a live cooking class on May 10th at 7pm ET, with details on participation and a button to save a spot. | Wonderly
A pink banner with red text and illustrations features phrases about Italian cooking, including bananas, pasta, a peach, and decorative script lettering. | Wonderly

Driving Retention and Growth

We partner closely with Nadia’s team to support the long-term success of the membership through a focus on retention and lifecycle strategy.

This included building and optimizing email marketing systems, developing automations, and creating thoughtful communication flows that guided members from onboarding through ongoing engagement.

Screenshot of a newsletter featuring three sections: a woman eating pasta, a berry dessert in a glass, and a plate of yellow risotto, each with related text and headlines. | Wonderly
A woman in a patterned dress smiles while holding strands of uncooked pasta in a commercial kitchen. | Wonderly

Transforming a global food personality into a membership-driven culinary world

The Outcome

The Royal Court of Pasta successfully extended Nadia’s brand beyond social media and into a fully owned membership platform.
Her audience now has a dedicated space to engage more deeply with her content, learn directly from her, and participate in an ongoing culinary experience. The platform supports recurring revenue while strengthening long-term audience relationships.

Most importantly, it allows Nadia to show up in a way that is more personal, more intentional, and more connected to the people who love her work.

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Haley Hoffman Smith

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Haley Hoffman Smith

Haley’s work lives at the intersection of creativity and transformation. Our role was to create a digital space that could hold both, giving her audience a place to not just discover what she makes, but experience the feeling behind it.

Visit the site
Woman in a bright pink blazer smiles at the camera; background includes her name, a latte, sparklers, and a night sky photo on a pink gradient. | Wonderly

Services

Branding • Website Design & Development

Context

Haley came to us with a powerful body of work, but a digital presence that didn’t reflect it. Her existing site felt templated and constrained, lacking the depth, dimension, and personality that defines her brand. At the same time, her world was expanding. Her music, books, and membership experience, Dreamaway, all needed to live together cohesively without losing their individuality.

Solution

We created a brand and website experience that feels expressive, dimensional, and fully aligned with her work. Building from Dreamaway, we developed a distinct identity and designed an immersive site that invites exploration and connection.

We also crafted a custom sales experience for Dreamaway and supported ongoing launches, creating a digital ecosystem that grows with her and meets her audience at every entry point.

A woman with long brown hair, wearing a white shirt and pink top, stands smiling on a balcony overlooking a river and cityscape at sunset. | Wonderly

“You’ve Always had the magic.”

Branding

Haley’s brand needed to feel like an extension of her world, not a departure from it. We built on the visual language of Dreamaway to create something cohesive, while carving out space for her personal brand to stand on its own.

The identity blends softness with vibrancy, pairing rich color with moments of light, texture, and sparkle. It feels expressive, a little ethereal, and unmistakably hers. Every element was designed to hold both her artistry and her message, giving her a brand that can evolve alongside her work.

The name "Haley Hoffman Smith" is displayed in purple text on a textured white background, surrounded by gold icons of a butterfly, heart, star, and musical note. | Wonderly
White letters "HHS" in a serif font are arranged vertically on a pink background, with a small white star shape below the letters. | Wonderly
Gold glitter text reading "DREAM AWAY" on a purple background with faint star-like sparkles. | Wonderly
White letters "HHS" and a small star symbol on a solid purple background. | Wonderly

Website

The website was designed to feel immersive from the first scroll. We moved away from boxed-in layouts and brought in depth, layering, and full-bleed moments that invite people into Haley’s world.

Each page is intentional in its flow, guiding visitors toward her music, her membership, and her products without feeling transactional. Instead, it feels like discovery. A place to explore, to feel, and to connect before taking the next step.

We also created a custom-designed sales experience for Dreamaway that lives within her ecosystem while elevating what Kajabi alone could offer.

Desktop 1
A promotional image for the book "You Have The Magic" by Haley Hoffman Smith, featuring the book cover and a blurred photo beside it, with a brief description and an "Order Now" button. | Wonderly
Book cover for "You Have the Magic" by Haley Hoffman Smith above a description of the book and purchase buttons for Amazon, Barnes & Noble, and Books-A-Million. | Wonderly
Purple promotional graphic for Dreamaway, describing it as a subscription for subconscious transformation with sessions, visualizations, and live workshops for personal growth and life changes. | Wonderly
Promotional image for a book pre-order campaign offering perks like a bonus chapter, handwritten digital note, and early Q&A access. Pink and gold text on a lavender background. | Wonderly
Desktop 2
A woman in an orange dress poses by the water at night with the Eiffel Tower in the background; above, a smaller photo shows her standing in the sea at sunset. | Wonderly

"Everything you need is already within you."

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Glow with Ella

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Glow with Ella

Ella is like sunshine! Before working with us, Ella didn't have website she owned herself. We had so much fun crafting everything by hand and from scratch. From the logo to the illustrations to the website, our team loved bringing Ella’s vision to life!

Visit the site

The Collaboration:

BRANDING

WEBSITE DESIGN & DEVELOPMENT

SUBSTACK BRANDING

ILLUSTRATION

Glow with Ella homepage - photo of Ella on the left, an illustration of a tote with produce and flowers. The text "Wellness Rooted in Joy" sits below
Glow with Ella homepage - photo of Ella on top, an illustration of a tote with produce and flowers. The text "Wellness Rooted in Joy" sits below
Glow with Ella Gut Feelings substack logo with text
Glow with Ella hand-lettered logo
Pink checkered section of Ella's fav products
Glow with Ella about mobile
Glow with Ella in the kitchen with her Substack logo "Gut Feelings" at the top of the sales page
Glow with Ella illustrations: eggs, toast, mug, matcha, basket, sun, and more.
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Maria
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Goddess Maintenance Company — Shops

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Goddess Maintenance Company — Shops

Formerly known as The W Nail Bar, Goddess Maintenance Company ensures their team members feel valued and guests feel at ease. They have redefined what a nail salon can be. The result is a warm, uplifting atmosphere that drew clients and talent alike. We helped them completely re-brand in early 2025.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Three women smiling and standing together, wearing white shirts, in front of a blurred background with text promoting self-care and booking services at Goddess Maintenance Co. | Wonderly
Gift card webpage with a pink theme. Text states: "Gift Cards. Our gift cards can be used at any location on any service or product." Options include "Happy Anniversary" card design. | Wonderly
Mobile site for a beauty spa named "Goddess" with menu options: Manicures, Pedicures, Brows & Lashes, and Waxing & Skin Care. Pricing for waxing services listed. | Wonderly
Logo displaying "Goddess Maintenance Co." with "Goddess" in large red letters and "Maintenance Co." in smaller, uppercase letters beneath. | Wonderly
Promotional flyer for "Goddess," offering a $49/month self-care stash with benefits like 15% off all services and a free manicure for new members. | Wonderly
Website screenshot promoting events and bridal services. Features a decorative cocktail glass with confetti, disco ball, and golden fringe backdrop. Includes buttons for visiting or shopping online. | Wonderly
Hands with blue nail polish and a calculator interface for self-care cost savings, asking about monthly manicures and pedicures, gel polish, and removal, showing monthly savings. | Wonderly
A hand with pink nails and a ring rests on a soft blanket. The background displays text about a beauty fund membership offering flexible spending and exclusive perks. | Wonderly
Mobile webpage showing booking information for a service named Goddess. Features a pink and white theme with options for easy planning and joining a community. Swipe prompt visible. | Wonderly
Person applying clear nail polish to another person's nails on a mobile app interface for booking beauty services. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long hair and glasses smiles, wearing a colorful patterned top and large earrings, in an indoor setting. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Goddess Maintenance Company — Global Product

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Goddess Maintenance Company — Global Product

We worked with the Goddess team to create the branding, packaging, and web experience for their first global product: BioTech Blowout™! They have revolutionized the hair care industry by creating the newest category: BIOPROTECTION™.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

PACKAGING

A pink marketing image featuring a tube of hair care product labeled "Goddess BioTech Blowout" against a swirling, abstract background. | Wonderly
Promotional image for Biotech Blowout. Offers hair protection benefits like increased strength, shine, and frizz reduction. Highlights heat resistance up to 450°F/232°C. | Wonderly
Beauty product ad featuring pink hair, tubes labeled "Goddess," and text "We Know Beauty. We Partner with Science" over a background of swirling liquid. | Wonderly
Red text logo reads "Goddess Maintenance Company. | Wonderly
Diagram showing hair structure before, during, and after micropeptide treatment. Text explains that micropeptides protect and strengthen hair by reinforcing the cortex and cuticle. | Wonderly
Text image with a message about a brand called Goddess Maintenance Co. It emphasizes high-performance products and a philosophy of empowerment and innovation. | Wonderly
Red tube of "Goddess" BioTech Blowout hair mask on a pink gradient background with descriptive text and purchase details on the right. | Wonderly
Website screenshot of Goddess Maintenance Co. with text about promoting self-love and an origin story featuring two people. Background includes clouds and an orange gradient. | Wonderly
A person with long, wavy brown hair smiles at the camera. Text reads "7 Day Challenge Day 1" and "Bioteck Blowout: More than just a mask. | Wonderly
Red tube of BioTech Blowout™ Goddess Leave-In Restorative Hair Mask with product details. Below, image of product in use and a $40 USD price with "Add to Cart" button. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Project SHINE — Your Sexual Health Toolkit

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Project SHINE — Your Sexual Health Toolkit

We worked with the Project SHINE team and their collaborators to create a visual brand for the organization. Once the branding was established, we moved onto designing and building Your Sexual Health Toolkit. This toolkit was created especially for teens and young adults with intellectual and developmental disabilities. Why? Because they are too often left out of sexuality education conversations and we think that’s wrong. We spent time weekly reviewing prototypes and designs with actual youth to ensure the toolkit was accessible for all.

Visit the site

The Collaboration:

WORDPRESS DESIGN AND DEVELOPMENT

BRANDING

ICON DESIGN

Screenshot of "Your Sexual Health Toolkit" homepage with sections on anatomy, sexual orientation, and gender identity. Includes options for glossary, stories, games, and resources. | Wonderly
Toolkit menu screen with options: Sexual Health Glossary, Real Stories, Play the Game, Resources. Includes buttons for Spanish and accessibility menu. | Wonderly
A wheel illustrating aspects of sexuality, including anatomy, health, orientation, relationships, and body image. Text encourages exploration and curiosity about these topics. | Wonderly
A vertical gradient line on a black background with white text at the bottom stating, "WITH YOUTH WITH INTELLECTUAL DISABILITIES. | Wonderly
A screen displaying an alphabetical index. Under "A," terms like "abstinence," "agender," and "anus" are listed. An "Accessibility" button is at the bottom. | Wonderly
Two images: Top - A person smiling widely. Bottom - A person with glasses smiling in front of a butterfly. Text includes "Janice on Sex and First Times" and "Accessibility and Sexual and. | Wonderly
A webpage titled "Your Sexual Health Toolkit" featuring sections on sexuality information and sexual health services, with options to read in Spanish and access glossaries and resources. | Wonderly
Text reads: "Your Sexual Health Toolkit" and "Tu Caja de Herramientas para la Salud Sexual" in green, bold font. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with long dark hair smiles while standing outdoors, wearing a patterned top. | Wonderly
Woman smiling, wearing a patterned top and hair clips, with a small heart tattoo on her shoulder. | Wonderly
A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long brown hair is wearing a red shirt, posing against a muted green background. | Wonderly

Brownstone Boys

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Brownstone Boys

We worked with Jordan, Barry, and the Brownstone Boys team to do a complete visual rebrand! We crafted a new logo and supporting illustrations before heading into the website re-design and build. We built their sites on WordPress and Shopify as both platforms do what they do best. On the WordPress site, we were able to create systems to display an amazing archive of content ranging from blog posts, videos, recommended products, and their stunning portfolio.

Visit the site

The Collaboration:

WORDPRESS DESIGN AND DEV

SHOPIFY DESIGN AND DEV

BRANDING

ILLUSTRATION

EMAIL MARKETING

Two people stand on the stairs of a brownstone; the website header reads "Brownstone Boys," with text introducing Barry and Jordan as restorers of historic homes. | Wonderly
Two men, one seated and one standing, in a room with a plant and artwork. Text: "Hi there, we're Jordan & Barry, the Brownstone Boys." Buttons labeled "Our Story," "Press," and "Meet the Team. | Wonderly
A webpage for "For the Love of Renovating," a book by Brownstone Boys, available June 4, 2024. The cover features a stylish room with a large window and dining table. | Wonderly
Text reading "BROWNSTONE BOYS" in bold, brown letters on a transparent background. | Wonderly
Stylish kitchen with modern decor, wooden cabinets, a marble island with two stools, and plants on the countertop. Text promoting a renovated brownstone in Fort Greene, Brooklyn. | Wonderly
Screenshot of the Brownstone Boys website. Features a bird illustration, video section description, and buttons for "All Videos," "House Tours," and "Press." Includes a YouTube subscription link. | Wonderly
Webpage showing four home renovation projects in Brooklyn, featuring kitchens and exteriors. Titles include: Dream in Fort Greene, Bedstuy Brownie, Clinton Hill Carriage House, Greene Avenue. | Wonderly

"We cannot express enough gratitude for the outstanding support and expertise provided by Wonderly in transforming our branding and brand-new website. As designers and  project managers in the renovation world, we were initially lost and uncertain about where to begin when it came to starting a rebrand and new site, but Wonderly quickly alleviated our concerns by laying out a clear timeline and strategy. Their meticulous planning and guidance made us feel confident and reassured throughout the entire process. The entire team at Wonderly was invaluable, consistently going above and beyond to ensure our vision was realized. Moreover, their video tutorials were an invaluable resource, providing us with additional support and insights. They are not only experts in their field but also a group of kick-ass individuals whose passion and dedication shine through in every aspect of their work. We wholeheartedly recommend Wonderly to anyone seeking top-tier branding and web solutions. We already miss our scheduled check-ins but we now have a brand new beautiful website and branding assets that we are reminded of each team member's energy and thoughtfulness every time we visit our site. Thank you Wonderly so much!"

Jordan & Barry
The Brownstone Boys

Illustrated grid showing a door, glass, stairs, cap, dog, pigeon, bathtub, chandelier, man on stairs, and doorknob. | Wonderly
Image of a webpage featuring a "Brownstone Boys" merchandise banner. It shows hats with text and graphics, a young boy wearing a hat, and sunglasses on a table. | Wonderly
Corduroy hat with "Save Old Houses" text in blue embroidery, priced at $45. Available in black, blue, and gray colors. One size fits all. | Wonderly
Promotional image for Brownstone Boys Book Tour, featuring a stylish living room and a smiling person sitting by stairs. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person wearing a baseball cap, smiling, in front of blurred trees. Image in blue tone. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Edgework Creative

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Projects / Edgework

Edgework Creative

While we fully support using your logo on merch and apparel, we really love working with our clients to create new and original concepts that still feel on brand.

What We Made Together:

Branding

Merch

A kitchen with a white countertop, wooden stools, and plants. Various "Edgework" logos and the text "Built Different" are overlaid on the image. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Mix Design Collective

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Projects / Mix Design Collective

Mix Design Collective

We recently helped our friends over at Mix Design Collective (also known for their amazing blog @beginninginthemiddle) design a beautifully simple site that launched in coordination with their new designer profile on Magnolia Network.

What We Made Together:

Branding

Website Design & Development

Tablet displaying an interior design studio's website, featuring a hand adjusting a white bedspread. Logos of media outlets are visible below. | Wonderly
Geometric logo design with the text "mix DESIGN COLLECTIVE" below. The background is a soft off-white. | Wonderly
A group of three people: a smiling woman clapping, a man holding a child, standing in a room with a closed white door. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

A sidewalk advertising sign with white cursive text reads, "Love makes you beautiful. So do we. That's not a coincidence. | Wonderly

John Robert's Spa

Love makes you beautiful.

Three smartphones displaying informational graphics on economic mobility and community well-being against a yellow background. | Wonderly

South Side Thrive

A place-based, collective impact initiative.

Greater Cincinnati’s Regional
Climate Collaborative.

Here We Go Therapy

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Projects / Here We Go Therapy

Here We Go Therapy

We are so excited to share this recently launched brand and website for Here We Go Therapy in Atlanta! Their therapists focus on shifting from problem to possibility with progressive therapy that’s as unique as you.

What We Made Together:

Branding

Website Design & Development

A woman sits in a chair holding a notebook. The website text reads: "Experience Life in a Whole New Way. | Wonderly
Text "Here We Go Therapy" in dark red over a light pink background. | Wonderly
Green circle with the text "Here We Go Therapy" in white on a light green background. | Wonderly
A green background displays multiple smartphone screens with text about getting started, glossary, and contact information. The central screen focuses on steps for beginning a service. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Bellepoint

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Projects / Bellepoint

Bellepoint

Last year we helped Bellepoint, a family owned company that builds beautiful homes, re-design and build their website.Why "Bellepoint?" In their own words, "That family farm on Bellepoint Road could share a lifetime of memories. Growing up, it’s dinner bell drew us in each night for what has become a tradition of the most warm and lively family dinners. Dinners that have welcomed more friends, travelers, and strangers than we can count. And it’s what inspired the launch of The Bellepoint Company more than a decade ago."

What We Made Together:

Branding

Website Design & Development

A collage of text and images featuring a small group of people, a view of a staircase, and various text blocks discussing themes of architecture and family. | Wonderly
Minimalistic logo with a bell icon above the text "BELLEPOINT" on a muted olive background. | Wonderly
Intricate floral heraldic design above the text "Bellepoint Distinctive Interiors" on a light background. | Wonderly
Website design displaying a cozy interior with dark walls, a round table, and chairs. Text reads: "You've pictured it for a long time. A home where your day ends with a nightcap in the study... | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

Blue background with the text "arvo Tax credits made simple" in light green. | Wonderly

ARVO

Making tax credits simple.

Food is everything.

Three smartphones displaying different sections of a website about overcoming employment obstacles, offering support, and highlighting a positive employment initiative. | Wonderly

Greenleaf

Helping job seekers to find and keep meaningful employment.

gg wellness

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Projects / gg wellness

gg wellness

We are thrilled to share this beautiful custom 2-page site for Gabby of gg wellness. The orb! The sea foam green! Gabby helps women get to the root cause of their health issues while revitalizing their mind, body & spirit. Need a health coach? Look no further.

What We Made Together:

Branding

Website Design & Development

Tablet displaying a wellness website. Text describes helping women with health issues, revitalizing mind, body, and spirit. Image of a person standing, smiling, wearing casual attire. | Wonderly
Text "ggwellness" centered on a gradient background transitioning from light orange to pale green. | Wonderly
A smartphone displaying a wellness website with a cream card labeled "ggwellness" on a beige surface. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

Three smartphones displaying a construction company's website featuring new construction projects, including images of buildings and text descriptions, against a backdrop of trees and a lit building. | Wonderly

Parker Construction

High-end residential construction.

Circular logo with the words "LAID BACK LUXURY" around an illustration of a person relaxing, set against a dark green background. | Wonderly

Polite Society

A luxury salon doing things differently.

Website homepage of the Human Service Chamber of Franklin County, featuring text about serving over 160 nonprofits in the Columbus region, with sections for news and resources. | Wonderly

HSC

Serving 160+ health and human services nonprofits

Jamie Mendell

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Projects / Jamie Mendell

Jamie Mendell

We worked so hard to design and build a space that works with Jamie's offerings, coaching, and writing. Jamie helps growth-minded women move past their inner blocks so they can step into the next-level version of themselves. We hope you take a moment to visit her profile + explore!

What We Made Together:

Branding

Website Design & Development

A woman with long dark hair sits outdoors, leaning on a table. The text on the image reads: "evolve into that next-level, deeply aligned version of YOU. | Wonderly
A plain black square. | Wonderly
Two smartphone screens display a self-care website with motivational text, a sign-up form, and lifestyle images, including a person in nature and neatly arranged ceramic bowls. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

Covering food and drink across the American South as though it mattered as much as crime and politics (because it does.)

Mobile app screen displaying a "Find a Clinic" feature with a search bar, "Filter Clinics More" button, and a map with red location pins indicating clinics. | Wonderly

Awk Talk

Real Answers. For Real (awkward) Questions.

Sign for Cam Taylor Realtors with the text "Leading Real Estate Companies of the World" and a house icon, set outdoors with trees in the background. | Wonderly

Cam Taylor

A boutique real estate experience

Breakfast with Nick

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Projects / Breakfast with Nick

Breakfast with Nick

We worked with Nick to elevate his incredible content. It’s fully searchable! We also created a travel page collecting information and itineraries on dozens of destinations. Nick has assembled a set of local guides documenting Columbus breakfast, diners, donuts, and coffee shops. Each page includes an exhaustive listing of local restaurants, complete with curated suggestions and Google maps that are searchable by signature dishes, neighborhoods, and other details.

What We Made Together:

Branding

Website Design & Development

Screenshot of a website featuring articles about restaurants, food trends, and dining experiences. Visible are images of food dishes and restaurant interiors. | Wonderly
Logo with the text "BREAKFAST WITH NICK," featuring an egg graphic on the left. Below, it reads "Food & Travel Writer. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

Keep Browsing Projects

A grid of nine white circles on a gradient background with teal, green, and pink hues, featuring diagonal arrows across selected circles. | Wonderly

Inside Out Legal

In-House Counsel from the Outside

Everything you need to host and get-together without the effort and energy of planning.

Everything you need to host and get-together without the effort and energy of planning.

A colorful illustration with various items: a pencil, lips, a banana, a bottle, a ticket, socks, a candle, and more, featuring motivational phrases and playful designs. | Wonderly

Tammie Bennett

Start showing up.

Caroline Franco

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Projects / Caroline Franco

Caroline Franco

A beautiful new site and brand for Caroline Franco! Caroline lives the Modern Mediterranean way, choosing to Create a Zestful Day. We worked with her to create a custom site to house all of her amazing content — from blog posts with recipes to her YouTube videos!

What We Made Together:

Branding

Website Design & Development

Illustration

Text reading "Caroline Franco: modern Mediterranean living" with a sun icon, on a textured background. | Wonderly
Illustration of oranges, blue tile, fig, fish, sun, and orange vase, each depicted with watercolor style against a white background. | Wonderly
Website screenshot with a woman holding flowers, navigation links, and images of popular recipes, including cheese roasted gnocchi, granola, and lemon cake. Background is yellow. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long brown hair is wearing a red shirt, posing against a muted green background. | Wonderly

Keep Browsing Projects

Smartphone screen displaying a consulting website with a photo of a person wearing a hat and text saying "Build the Business you've Always wanted. | Wonderly

Kristina Hall Consulting

A business coach and consultant.

Screenshot of a website for "Love & Light Energy Work," featuring information about massage services and benefits like stress relief and self-awareness, with a calming color scheme. | Wonderly

Love & Light

A massage for your soul.

Three smartphones displaying informational graphics on economic mobility and community well-being against a yellow background. | Wonderly

South Side Thrive

A place-based, collective impact initiative.

Browder Design

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Projects / Browder Design

Browder Design

We worked with Cate to create a calming space online. Light & Light Energy Work is a massage for the soul. They are a space creator, a conduit for deepening the connection to the self.

What We Made Together:

Branding

Website Design & Development

Website homepage featuring a modern bathroom design with a wooden vanity, marble countertop, circular mirror, and wall-mounted lights. Text reads, "creating soul in your home" and "LET'S CONNECT. | Wonderly
The image shows the text "browder design" in a stylized, italic font. | Wonderly
Webpage screenshot of Browder Design displaying portfolio images and contact information. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly

Keep Browsing Projects

Three smartphones displaying different sections of a website about overcoming employment obstacles, offering support, and highlighting a positive employment initiative. | Wonderly

Greenleaf

Helping job seekers to find and keep meaningful employment.

A person with braided hair rests their hand on their chest, wearing a white top. The word "replenish" is overlaid on the image. | Wonderly

Replenish

Restorative care is an evolution.

Food is everything.

Love & Light Energy Work

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Projects / Love & Light

Love & Light Energy Work

We worked with Cate to create a calming space online. Light & Light Energy Work is a massage for the soul. They are a space creator, a conduit for deepening the connection to the self.

What We Made Together:

Branding

Website Design & Development

Website screenshot with text: "Love & Light Energy Work" and a person sitting in an armchair near a window. Website sections include About Us, Our Services, Location, and Contact. | Wonderly
Text reading "Love & Light" in elegant, serif font. | Wonderly
Promotional image with text: "Connect to Your Energy ~ Illuminate Your Life Path." A woman is smiling on the right side of the image, wearing a white shirt. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly

Keep Browsing Projects

Three smartphone screens display artistic images and text about a podcast, featuring a profile with blue headwrap, speech bubbles, and a button that says "Start Listening. | Wonderly

The Darkest Horse

The future of work is radically inclusive and demands innovation.

A woman with long hair is smiling in a circular frame. A screenshot of an online messaging platform is shown in the background, with a thumbs-up icon labeled with the number three. | Wonderly

Stansbury Weaver

On-demand legal coverage when you need it

Back to all Projects The Goddess Maintenance Company values and prioritizes professionals in the hair care industry. We worked with their team to create a website specifically targeting hair care professionals. Visit the site The Collaboration: WEBSITE DESIGN & DEVELOPMENT BRANDING Made possible by humans like this

Tammie Bennett

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Projects / Tammie Bennett

Tammie Bennett

We are doing a little happy dance because we love this branding for Show Up Society with Tammie Bennett so much! The creativity was flowing and it was such a joy working with you, Tammie.

What We Made Together:

Branding

Illustration

A person with long hair smiles in front of a beige background with "tammie bennett" written in pink and red letters. | Wonderly
A collection of colorful illustrations including clothing, motivational phrases, a pencil, food items, and various objects on a black background. | Wonderly

Made
possible
by humans
like this

Meet Our TEAM
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly

Keep Browsing Projects

Two people in motion on an escalator with a blurred city mural in the background. | Wonderly

KMFY

Bringing original thinking to the most complex legal challenges.

A sidewalk advertising sign with white cursive text reads, "Love makes you beautiful. So do we. That's not a coincidence. | Wonderly

John Robert's Spa

Love makes you beautiful.

Blue background with the text "arvo Tax credits made simple" in light green. | Wonderly

ARVO

Making tax credits simple.