Cookbook Week

March 25, 2026 by Wonderly

Cookbook Week

We partnered with Cookbook Week to create a bold, joyful brand for a first-of-its-kind event celebrating cookbooks and the people behind them. From visual identity to website to promotional graphics, the goal was to build something that felt as vibrant, communal, and full of personality as the food world itself.

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Services

Branding • Website Design & Development • Marketing & Promotional Design

Context

Cookbook Week launched as a brand new event in San Francisco, bringing together authors, chefs, and food lovers for a multi-day celebration of food media and storytelling. As a new festival, it needed a strong, recognizable identity that could generate excitement, support ticket sales, and scale across a wide range of touchpoints, from digital to on-the-ground experiences.

The brand had to appeal to both industry insiders and everyday home cooks, while capturing the energy of live events, conversations, and shared meals.

Solution

We created a bold, highly recognizable brand identity built around color, typography, and rhythm. The logo system uses strong, playful type paired with a vibrant palette that feels energetic, modern, and easy to spot across platforms. From there, we extended the identity into a flexible design system that could support everything from the website to event graphics to social promotion.

The result is a brand that feels both organized and expressive, capable of holding a packed schedule of events, speakers, and experiences while still feeling fun and approachable.

Text graphic with the words "HEAD NOTES LIVE" in large, bold, cream-colored letters with a dark brown shadow. | Wonderly

Bringing together renowned cookbook authors, celebrated podcasts, and enthusiastic food lovers.

Branding

We wanted the branding to bring cookbooks to life. In the form of 2D branding, that meant making a design system that feels like it’s popping off of the screen or the page. We leaned into a dimensional style through both the main Cookbook Week logo and the experiences throughout the week.

It’s a brand that feels celebratory and confident, designed to stand out in a crowded cultural and food landscape.

The most delicious week of the year.

Website

The website acts as the central hub for the entire event, bringing together schedules, ticketing, talent, and event details in one clear and engaging experience. The design uses strong hierarchy and bold visuals to help users quickly navigate a packed lineup while maintaining a sense of excitement throughout.

It balances function and energy, making it easy to explore while still capturing the feeling of a live, can’t-miss event.

Website homepage banner for "Cookbook Week," a San Francisco event, with bold text over a close-up image of kiwi slices and event details listed on the right. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Allie

Matt

Taylor

Allyssa

Laura

Maria

Marin

Crimson Design Group

March 10, 2026 by Wonderly

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Crimson Design Group

We partnered with Crimson Design Group to create a digital presence that reflects the level of care, sophistication, and attention to detail they bring to every project. Known for their highly personalized Red Glove client experience and refined interiors, Crimson needed a website that would communicate both their luxury positioning and their deeply collaborative approach.

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Services

Website Design & Development

Context

Crimson’s work speaks for itself, but their previous site did not fully capture the warmth, polish, and clarity of their process. As the studio continued to grow and take on more high-end residential and commercial projects, they needed a website that would better showcase their portfolio, communicate their values, and position them as a premium, full-service design partner. The new site needed to feel elegant, structured, and visually confident while remaining welcoming and easy to navigate.

Solution

We designed and developed a website that translates Crimson’s in-person experience into a digital one. The site balances striking portfolio imagery with thoughtful pacing, refined typography, and subtle interactions that reinforce a sense of luxury and calm. Clear pathways guide prospective clients through Crimson’s process, expertise, and philosophy, helping them understand not just what the studio creates, but how it feels to work with them.

Website

The final site functions as both a portfolio and a positioning tool. Large-scale imagery, restrained layouts, and intentional whitespace allow each project to shine while maintaining a cohesive visual rhythm throughout. Structured navigation and carefully framed messaging highlight Crimson’s collaborative approach and signature Red Glove service, ensuring the experience feels polished, personal, and trustworthy from the very first scroll. The result is a website that supports Crimson’s continued growth while reinforcing their reputation as a design studio where every detail is handled and every decision is made together.

A stylish interior features a billiards table, maroon bench, wall art, and modern lighting in a boutique setting labeled "The Fairfax Boutique. | Wonderly

A beige poster titled "Our Team" lists four values: Crimson Spirit, Excellence, Life Well Lived, and Growth Mindset, each with a colored icon. | Wonderly

A modern living room with a brown leather sofa, patterned pillows, fireplace, bookshelves, and framed artwork on a deep green wall. | Wonderly

Two yellow leather chairs and a bench sit in a stylish lobby with red paneled walls, floral screens, and plants, promoting a boutique multifamily development in Columbus, Ohio. | Wonderly

Testimonial text on a decorative botanical background praising Cheryl and her team for transforming a client's home with thoughtful design and creative additions. | Wonderly

Three interior photos under the categories Experiential, Spaces, and Travel, displayed on a teal background with the heading "Browse By Category. | Wonderly

A grid of five blog post previews features article titles, category labels, and images including colorful wallpaper, a floral lampshade, and framed art on a wall. | Wonderly

In the Words of Our Clients

A woman with short blonde hair, red lipstick, and gold jewelry smiles while looking to the side in a well-lit indoor setting. | Wonderly

“I am so grateful for all of you and making the website process so pain-free for me and my team. It’s such a testament on how well you have your process down. I’m so proud of the work that we’ve all done together!”

Cheryl Stauffer

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Allie

Matt

Taylor

Allyssa

Laura

Maria

Catherine

Ayoh!

March 9, 2026 by Wonderly

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Ayoh!

When Molly Baz launched Ayoh, the goal was to build more than a condiment company. It needed to feel like a full brand world from day one. We partnered with the Ayoh team to design and develop the digital home for the brand, translating its bold personality into an interactive ecommerce experience and continuing to evolve the site as the company grows.

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Four bottles of Ayoh! Foods mayo sauces—Dill Pickle, Hot Giardinayo, Tangy Dijonayo, and Original Mayo—are displayed upright against a yellow background. | Wonderly

Services

Shopify Design & Development

Context

While the packaging and core visual identity were created by Center, Ayoh needed a website that could carry that energy into the digital space. The launch site had to introduce a brand new product, establish tone and personality, and convert curious visitors into customers. Beyond launch, the team also needed an ongoing partner to design and develop new pages, campaigns, and features as the brand expanded.

Solution

We designed and built a brand-forward Shopify experience that feels playful, immersive, and unmistakably Ayoh. The site uses custom animations, interactive moments, and bold visual pacing to bring the packaging to life online while extending Molly’s larger brand voice into a dedicated product world. Since launch, we have continued to collaborate with the team on new features, page designs, and site updates so the digital experience evolves alongside the brand’s growth.

Website

A bottle of Ayoh Foods Hot Giardinayo sauce lies on a plate with pickled vegetables, aioli, and olive oil; product details and purchase options are shown on the right. | Wonderly

Two hands squeeze bottles of sauces onto a large sandwich filled with meat and coleslaw, next to an orange panel explaining the concept of "sando sauce. | Wonderly

Two sandwiches on a white background: one Italian hoagie cut in half, and a bacon, egg, and cheese sandwich, with labeled text and "Pairs well with" in bold letters. | Wonderly

Two sandwiches are shown: an Italian hoagie stacked with deli meats, and a bacon, egg, and cheese sandwich on a bun. Text reads "Pairs well with. | Wonderly

Orange graphic with a cartoon slice of bread saying "PASS THE SAUCE!" Above the quote “THE BEST THING SINCE SLICED BREAD.” attributed to Matty Matheson. | Wonderly

A woman in a red outfit holds a plate of fries in one hand and eats a fry with the other hand, smiling in a kitchen setting with text about Molly Baz below. | Wonderly

A bottle of Ayoh! Foods Hot Giardinayo sauce is shown with labels highlighting pickled veg relish, Calabrian chili, and cherry peppers as key ingredients. | Wonderly

Text in large orange letters reads: “EZEL SPREAD! SPOON! SMEAR! DIP! DUP!” on a white background with an orange border. | Wonderly

A stacked sandwich with meats, cheese, and veggies is displayed below bold text reading "Molly's Sando of the Mome" and a list of ingredients next to an orange "Hot-Ass Hoagie" label. | Wonderly

In the Words of Our Clients

A man with short hair, a trimmed beard, and glasses looks to the side against a plain light background. | Wonderly

“Working with Wonderly has been a total win for Ayoh. They’re sharp, driven, and super organized. They brought that energy from start to finish. They really listened to our ideas and goals, collaborated with us every step of the way, and were always open to iterating until things felt just right. The final site is beautiful—it clarified our brand and nailed the creative vision. They move fast, have a sharp eye for design, and always keep strategy front and center.”

David McCormick

Made Possible by Humans Like This

Allie

Matt

Marin

Jerrod

Downtime

March 9, 2026 by Wonderly

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Downtime

We partnered with Alisha Ramos to expand the world of Downtime beyond the inbox. What began as a beloved Substack newsletter about rest, creativity, and joyful discoveries grew into a visual ecosystem, from a cozy content-rich website to a distinctive brand system that made every post feel instantly recognizable.

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A plain beige rectangle bordered by three thin green lines and one thin yellow line, forming a simple, layered frame around the empty central area. | Wonderly

A stylized black snail icon followed by the text "Slow Food" in black, using a clean, serif font. | Wonderly

Services

Website Design & Development • Substack Branding • Illustration

Context

Downtime had already built a loyal audience through its thoughtful, personality-driven newsletter, but the brand itself hadn’t yet been fully translated into a visual system. Alisha wanted a home for evergreen content like book recommendations and curated discoveries, along with a cohesive look that could carry across Substack posts, promotional graphics, and future growth. The challenge was creating something structured enough to organize a growing archive, while still feeling warm, slow, and delightfully human.

Solution

We built a visual and digital system for Downtime that made the brand feel as intentional and inviting as the writing itself. At the center of the identity is a custom snail illustration, a quiet, memorable symbol of rest, slowness, and moving through life with care. From there, we developed a flexible design language that could stretch across a content-driven website, Substack posts, and promotional graphics, giving Downtime a recognizable presence wherever it showed up.

Website

We designed and developed a cozy, editorial-style website that gave Downtime a permanent home beyond the inbox. The site was built to highlight evergreen content like book lists, recommendations, and past discoveries, making it easy for readers to browse, revisit, and share. Soft colors, playful layouts, and thoughtful typography kept the experience warm and personal, capturing the feeling of stumbling on something lovely and wanting to linger a while. Even though the brand now lives fully on Substack, the site remains a snapshot of how expansively Downtime could live online.

A simple illustration of a slice of cake, a bouquet of flowers, and a dog, each drawn in different colors on a plain background. | Wonderly

A woman sits barefoot on the floor with her knees up, wearing a white sweater and blue jeans, next to text describing her background as a longtime online writer and homebody. | Wonderly

A webpage section titled "the journal" displays three posts: a shopping basket, a painted tabletop scene, and a kitchen, each labeled as resource or announcement. | Wonderly

Split screen with "the library" on the left showing a book titled "Swipe Up for More!" and "the shop" on the right with a stack of papers and a tag reading "BOOKS SAVES HOME CLOSET. | Wonderly

Substack Branding

Alongside the site, we created a full Substack brand system that transformed each issue into a cohesive visual experience. We designed the snail logo, title graphics, collage styles, and in-post elements that helped structure the newsletter while keeping it expressive and human. The result was a toolkit Alisha could use again and again, allowing Downtime to feel consistent without ever feeling templated, and reinforcing the sense that each issue is a small, carefully assembled world.

Book cover of "Ruth" by Kate Riley displayed on a pale yellow background with text reading "Our August Pick" and "Downtime Book Club. | Wonderly

A collage of autumn items: a tan coat with a green sweater, sliced pumpkin bread, a green cardigan, a pumpkin spice candle, and cinnamon sugar donuts on a brown patterned background. | Wonderly

A collage with “Recs #96” text, a red striped bag, a colorful knit tote, a cookbook, and a handwritten quote about creative people on a notecard, all on a red background. | Wonderly

A ruffled pillow and striped bedding with the text "recs #111" in large yellow letters over the image. | Wonderly

Author Carley Fortune stands by a bookshelf, smiling, with her books "Meet Me at the Lake" and "Every Summer After" displayed on the shelf. | Wonderly

Screenshot displaying a website's "Books to Read This Fall" section and a weekly recommendations page featuring books, home items, and a highlighted reading pick. | Wonderly

Made Possible by Humans Like This

Allie

Matt

Taylor

Laura

Glam Studio

March 5, 2026 by Wonderly

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Glam Studio

We partnered with Glam Studio to create a digital presence that reflects the sophistication of their interior design work. Their work balances historic architecture with modern living, and the website needed to communicate that same sense of warmth, and confidence.

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Services

Branding • Website Design & Development

Context

Glam’s previous site was built on a basic website template that didn’t reflect the caliber of their work or the type of projects they were beginning to attract. As the studio matured, they needed a more elevated online presence that would position them for larger renovations, design-forward clients, and more editorial visibility. The goal was to move away from a “small studio” feel and toward something more refined, architectural, and portfolio-driven.

Solution

We developed a brand and website experience centered on restraint, pacing, and visual storytelling. Instead of relying on heavy copy, we let the work speak first, building a photo-led structure with subtle motion, thoughtful spacing, and a calm rhythm that mirrors how their interiors feel in real life. The brand system introduced typography, color, and layout rules that feel timeless rather than trendy, giving Glam a foundation they can grow into as their portfolio expands.

Website

The final site is intentionally minimal and immersive, with the homepage unfolding as a smooth, image-driven scroll that highlights texture, light, and detail across projects. They layout feels editorial and spacious, allowing each project to breathe while reinforcing a sense of polish and credibility. The result is a portfolio that positions Glam Studio as established and design-led, while still feeling warm, personal, and true to their philosophy.

A stylish living room features a white fireplace with a mirror above, chandelier, armchair, and modern lamp; the text promotes historical interior design for brownstone and pre-war homes. | Wonderly

A beige graphic displays headlines from Brownstone, Dezeen, and Architectural Digest, each with a short project description and a "read story" link. | Wonderly

A collage of interior design images featuring yellow walls, shelves with decor, a marble sink, and a gold faucet, shown on a webpage for Glam Studio. | Wonderly

In the Words of Our Clients

A man sits in a brown chair while a woman in a blue jumpsuit stands beside him in a room with wooden shelves and various decorative items. | Wonderly

“Our website now includes a beautiful new portfolio spread and a robust catalogue of our favorite selections from past and current projects. We’re so excited to have an easy way to share our curated design picks in a very easy, intuitive way in addition to showcasing out projects.”

Aubrey

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Marin

Easy Gay Oven

March 5, 2026 by Wonderly

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Easy Gay Oven

Easy Gay Oven is Eric King’s playful, expert-led baking newsletter. With a focus on approachable yet elevated recipes and a dash of life, culture, and travel commentary, Eric needed a brand and design system that could support a growing, engaged Substack audience while conveying both professionalism and personality.

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A man stands at a table holding a slice of chocolate cake. The table displays fruit, candles, flowers, utensils, and the rest of the cake. | Wonderly

Services

Substack Branding & Post Design Assets • Illustrations

Context

Eric’s Substack was already gaining momentum, but the visual identity didn’t fully reflect the warmth, humor, and expertise of the content. He wanted a cohesive system that could be used across his posts and social channels, making every recipe feel like an event and every newsletter feel unmistakably Easy Gay Oven.

Solution

We created a complete brand suite to elevate Easy Gay Oven online. This included a logo suite with playful nods to baking tools, a set of custom illustrations, post image templates, and custom separators for newsletters. The system is flexible enough for ongoing use, giving Eric a signature look that feels consistent, inviting, and fun for both free and paid subscribers.

A horizontal decorative border featuring a repeating wavy and leaf-like pattern in brown on a white background. | Wonderly

Substack Branding

The Substack design system transforms each post into a brand experience. Every title graphic, in-post illustration, and divider reinforces the personality of Easy Gay Oven, making content feel curated and intentional. Subscribers can instantly recognize Eric’s work, whether they’re checking a recipe, scrolling through a newsletter, or revisiting an old post in the archive. The overall effect is approachable, confident, and playful, just like Eric himself.

Text on a blue background reads "easy gay oven by Eric King" in large, cream-colored letters. | Wonderly

A brown background with the word "ego" in beige, vertically stacked inside an oval outlined with dotted lines. | Wonderly

Simple blue line drawing of a squid on a beige background with rounded corners. | Wonderly

A simple line drawing of a rectangular baking tray holding twelve round muffins or cupcakes. | Wonderly

Simple blue line drawing of an eyelash curler on a beige background with rounded corners. | Wonderly

Screenshot of the Easy Gay Oven website homepage, showing recipe posts with images, including a central “recipe index” feature and a top navigation bar. | Wonderly

A slice of gingerbread olive oil loaf cake topped with three dollops of mascarpone whipped cream, served on a white plate with a patterned rim. | Wonderly

Two horizontal blue lines, the top line formed by evenly spaced vertical bars and the bottom line appearing as a dense, hazy band, both set against a light background. | Wonderly

A baking dish of eggnog bread pudding next to a plate with a serving of bread pudding topped with sauce and a fork. Recipe ingredients are listed below. | Wonderly

Two plates on a table: one with eggnog bread pudding topped with sauce, the other with gingerbread cake slices topped with white frosting. | Wonderly

A close-up of a passion fruit pie with a golden meringue topping, beside a text recipe and a sketch of a whisk and bowl at the top. | Wonderly

A round chocolate cake topped with halved passion fruits, yellow petals, and passion fruit seeds, placed on a marble surface. Recipe ingredients are listed below the image. | Wonderly

Made Possible by Humans Like This

Allie

Taylor

Laura

Caroline Chambers

March 5, 2026 by Wonderly

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Caroline Chambers

We partnered with Caroline Chambers to rebrand What to Cook When You Don’t Feel Like Cooking into a full brand ecosystem. We defined her visual identity, designed and developed her website, and created a cohesive Substack design system that supports her rapidly growing community of over 610,000 subscribers. The goal was to unify her platforms under one confident, craveable brand while building the structure needed to scale subscriptions, partnerships, and product offerings.

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Text "caroline chambers" in bold, rounded white font centered on a background of alternating vertical pink and green stripes. | Wonderly

A woman holding a sandwich stands with two children in a kitchen, with sandwiches, pickles, and plates of food on the counter in front of them. | Wonderly

Services

Branding • Website Design & Development • Substack Branding & Post Design Assets

Context

Caroline had built enormous momentum around her newsletter, What to Cook When You Don’t Feel Like Cooking. It had grown into a full ecosystem, including paid tiers, a robust archive, live cooking demos, brand partnerships, and a bestselling cookbook. Her audience was massive and deeply loyal, but the brand needed greater refinement and cohesion across platforms.

The Substack experience, website, visual identity, and promotional assets all needed to feel unmistakably Caroline: colorful, confident, and warm, while also supporting continued growth, monetization, and long-term scalability.

Solution

We built a brand and digital system that felt as satisfying as her recipes: layered, joyful, and incredibly functional. Every touchpoint was designed to reinforce clarity, personality, and value. The result is a cohesive brand world that feels effortless, even though every detail was intentional.

A woman smiles while preparing food next to a large sign promoting her cookbook titled "What to Cook When You Don't Feel Like Cooking" with an "Order Now" button. | Wonderly

Branding

Caroline’s brand needed to feel vibrant and fun, but grounded. We leaned into soft pastels, bold food-forward imagery, and typography that feels friendly and confident. The identity mirrors her cooking style: unfussy but impressive, comforting yet elevated.

Text graphic with large words "what to cook" and smaller text "when you don’t feel like cooking" and "with Caroline Chambers" on a plain background. | Wonderly

A woman in a floral dress sits smiling on a light blue chair; text reads “so into that” and “A podcast by Caroline Chambers” on a striped blue and green background. | Wonderly

A cream background with a blue circle in the center containing the words "what to cook" in bold white text. | Wonderly

A simple illustration of a pink wine glass and a yellow steaming coffee cup on a beige background. | Wonderly

Simple blue line drawing of a cooking pot with two handles, centered on a beige background with rounded corners. | Wonderly

Simple line drawings of a tomato in red, a yellow pepper, and a green bell pepper on a beige background. | Wonderly

Simple drawing of three stacked bowls, outlined in pink, with wavy green and yellow lines on a beige background. | Wonderly

Website

The website was designed as both a marketing engine and a conversion funnel. We clarified her offers and organized them into an intuitive and joyful experience. The structure supports discovery while driving subscription growth. It feels abundant, like her archive of recipes, but not overwhelming.

A smiling family of five stands together in a kitchen holding two young children, with a sign promoting a cookbook titled "what to cook when you don't feel like cooking make it fast. | Wonderly

A recipe page displays three meal options and highlights Beef Basil Bowls with Coconut-Ginger Rice, listing ingredients, a photo of the dish, and step-by-step cooking instructions. | Wonderly

Substack Branding

We transformed the What to Cook posts into a fully realized brand experience. We designed a What to Cook logo that pairs seamlessly with her primary Caroline Chambers logo, along with flexible title graphic templates her team can continue to use and evolve. We created in-post headers, custom separators, and supporting visual elements that bring structure and personality to every recipe. We also designed thoughtful extensions, like a printable recipe PDF, to increase usability and perceived value. Each Saturday delivery now feels intentional and premium, elevating “what to cook” into a ritual her subscribers genuinely look forward to.

Banner reads “what to cook when you don’t feel like cooking with Caroline Chambers,” with a pink sticker that says “Join our Substack community!” on a cream background. | Wonderly

Woman cooking at a stove in a white kitchen, smiling at the camera; text reads "Kitchen Chat with Francie Thompson (aka Crash!)" on a yellow background. | Wonderly

Four colorful book covers alongside text on a striped green and blue background that reads "so into that. | Wonderly

Split image with "Kitchen Chat with Joanna Goddard" in bold text on the left, and a woman standing outdoors in casual clothing on the right. | Wonderly

Two men sit talking on a couch in one photo; a bowl of oatmeal with a spoon rests on a blue towel in another. Text reads: "SO INTO THAT: A Culinary Ode to Shane and Ilya. | Wonderly

In the Words of Our Clients

A woman smiles while eating salad, holding a bowl, as a toddler sits on the counter holding a colander with salad ingredients. | Wonderly

“Love love LOVE working with the Wonderly team!”

Caroline Chambers

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Hailee Catalano

March 5, 2026 by Wonderly

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Hailee Catalano

We partnered with Hailee Catalano to design and develop a digital home for her growing recipe platform. As a trained chef turned content creator, Hailee’s mission is simple: make restaurant-quality food feel achievable at home. We built a website, illustration system, and email experience that reflect her warmth, expertise, and belief that cooking should feel fun, not intimidating.

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Text "HAILEE CATALANO" in bold orange letters on a cream rectangle, centered over an orange grid pattern on a peach background. | Wonderly

Services

Website Design & Development • Illustrations • Email Design

Context

Hailee’s audience discovered her through TikTok and Instagram, where her approachable teaching style and chef-level technique quickly built a loyal following. As her recipe library expanded and media features grew, she needed a centralized, searchable platform that could house her recipes, support her cookbook, and deepen connection with her audience beyond social media.

The challenge was creating a site that felt as inviting and clear as Hailee’s videos while also adding structure, discoverability, and long-term scalability to her growing brand.

Four photos: a platter with assorted vegetables and eggs, people serving pasta and salad, a slice of cake on a plate, and three parfait desserts in glass cups. | Wonderly

The Solution

The website was designed to prioritize clarity and usability while maintaining a warm, editorial feel. Clean layouts, generous spacing, and strong food photography allow each recipe to shine, while intuitive filtering and search functionality make exploration effortless. Built with mobile use in mind, the site supports real-time cooking with features like Cook Mode and easy-to-follow formatting. The result is a digital experience that feels supportive and practical, like having a chef in your kitchen guiding you step by step!

A bowl of roasted strawberry and rhubarb sundae topped with ice cream and granola sits on a tile-patterned background next to text describing the recipe. | Wonderly

Illustration with the text "Summer Seasonal Recipes" and "view all", featuring sketched fruits and vegetables including cherries, strawberry, and a chili pepper. | Wonderly

A recipe menu graphic with handwritten-style categories: appetizer, breakfast, main course, side dish, and dessert. A "View All Recipes" button is at the bottom. | Wonderly

A menu titled "most loved recipes" featuring images and names of four dishes: Strawberry and Cream Cake, Spicy Chicken and Escarole Soup, Leeky Twice Baked Potatoes, and Coconut Cake with Whipped Ricotta Frosting. | Wonderly

A woman sits on a kitchen counter holding an orange and smiling, surrounded by fruits and kitchen items, with text introducing her as Hailee, a recipe creator. | Wonderly

A recipe index page displaying three recipe images: Ham and Cheese Quiche, Peach Calabrian Chili Jam, and Spicy Zucchini and Bean Stew with Creamed Swiss Chard and Eggs. | Wonderly

Illustrations

We knew Hailee's cookbook would have illustrations before the book was published so we developed a set of hand-drawn illustration elements that add texture and personality throughout the site. This helped tie in the aesthetic from her cookbook, By Heart, seamlessly.

Two panels with simple line drawings of vegetables (carrot, celery, onion, cabbage) on the left, and fruits (tomato, cherry, strawberry, pepper) on the right, on a beige background. | Wonderly

Email Design

We also designed a cohesive email template system to support Hailee’s monthly newsletter and recipe updates. The emails extend the website’s visual language into the inbox, using thoughtful hierarchy, warm color moments, and clear calls-to-action. Designed for readability and engagement, the templates help transform casual followers into a connected, returning community.

Screenshot of a recipe website featuring Hailee Catalano, with sections for cookie and main course recipes, images of dishes, and a Thanksgiving prep guide. | Wonderly

In the Words of Our Clients

A person with short hair sits at a diner booth, wearing a blue checkered shirt, light jeans, and yellow Adidas sneakers. Condiments are on the table beside them. | Wonderly

“Working with Wonderly is exactly that. Just wonderful! My website has been transformed into such a beautiful, fun, and user friendly space that my followers absolutely love!”

Hailee

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

The Pasta Queen

March 4, 2026 by Wonderly

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The Pasta Queen

We partnered with Nadia Caterina Munno, known to her audience as The Pasta Queen, to create a digital presence that feels as bold, expressive, and unmistakable as she is. From brand identity to website to email design, the goal was to build a cohesive visual world that could support her growing platform while capturing the drama, humor, and confidence her audience loves.

Visit the site

Red cursive text reads "the Pasta Queen" on a light beige striped background. | Wonderly

A woman in a colorful outfit holds up spaghetti above a plate, smiling outdoors at a table set with spaghetti and lemons. | Wonderly

Services

Branding • Website Design & Development • Email Marketing Design

Context

Nadia’s brand was expanding quickly across multiple channels, from her cookbook and TV show to products, a membership, and digital content. She needed a visual system that could bring everything together and give her team consistency as the brand continued to grow. The public website also needed to act as a central hub while still feeling full of personality and presence.

Solution

We created a full brand system for The Pasta Queen that blends elegance, playfulness, and a touch of theatrical flair. This included a logo suite, custom patterns, and illustrations that carry across platforms. We brought that identity into a new public website designed to feel immersive and expressive, along with email templates that extend the brand into her audience’s inbox. Together, the system gives her a recognizable, flexible foundation that can grow with her.

A woman in a patterned dress holds strands of pasta in a commercial kitchen, smiling at the camera. | Wonderly

Glamour, humor, and Italian heritage.

Branding

The identity leans into Nadia’s signature mix of glamour, humor, and Italian heritage. We designed a bold logo along with custom patterns and illustrated details that give the brand texture and personality. These elements help everything feel cohesive, whether it’s a product launch, a recipe drop, or a promotional moment.

Pink background with red cursive text and pasta illustrations; phrases include “Bold, Beautiful, Bellissima,” “A Love Letter to Italian Cooking,” and “Pasta First, Questions Later.”. | Wonderly

Illustration of a bowtie pasta, spiral pasta, elbow macaroni, and a lemon on a yellow background with a pasta pattern. | Wonderly

Website

The public website was designed to feel like stepping into Nadia’s world. It guides visitors through her recipes, shows, products, and membership while keeping her voice and energy front and center. Rich visuals, layered typography, and expressive graphic elements help the site feel lively and confident without overwhelming the content.

Mobile webpage for The Pasta Queen promoting cookbooks, featuring floral and lemon illustrations, blue striped background, and white text inviting users to explore the collection. | Wonderly

Three people in a kitchen, two men in green aprons and a smiling woman holding a rolling pin, stand behind a counter with dough. | Wonderly

A woman sits on a blue scooter holding a basket of vegetables next to a large image of the cookbook "The Art of Italian Cooking" by Nadia Caterina Munno. | Wonderly

Email Marketing

We also created templates for her free newsletter so the brand extends seamlessly into the inbox. Using the same typography, colors, and motifs as the website, each send feels connected to the larger Pasta Queen universe. The result is an email experience that feels polished, recognizable, and fully on-brand.

A colorful collage of website sections featuring Italian food, recipes, a cookbook, a woman eating pasta, and promotional banners for cookbooks and Q&A events. | Wonderly

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Maria

Marin

GrossyPelosi

March 4, 2026 by Wonderly

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GrossyPelosi

We partnered with Dan Pelosi of GrossyPelosi to create a brand and website as dynamic as his world. A website that could house recipes, guides, cookbooks, media, affiliate products, and a deeply engaged community all in one place. The goal was to design a digital home that felt warm, nostalgic, and unmistakably Grossy while also functioning as a powerful business engine behind the scenes.

Visit the site

Screenshot of Dan Pelosi’s website, GrossyPelosi, featuring Dan smiling at a table with a red checkered tablecloth, holding utensils, and text inviting users to find recipes. | Wonderly

Services

Branding • Website Design & Development • Email Design

Context

Dan’s platform had evolved far beyond recipes. Between bestselling cookbooks, seasonal guides, media appearances, live events, product collaborations, and his Grossery List, he needed a centralized ecosystem that could support multiple revenue streams and content types without feeling overwhelming.

The challenge was building a site that could do a lot (affiliate linking, cookbook promotion, searchable recipes, newsletter growth, press features, guides, and merch) while still feeling like a cozy Italian-American kitchen where everyone is welcome.

Solution

We designed and developed a multi-layered website that balances personality with performance. The new GrossyPelosi.com organizes Dan’s expanding universe into intuitive pathways: recipes, guides, cookbooks, press, shop, and The Grossery List. Behind the warmth and humor is a powerful backend structure that supports affiliate revenue, email capture, product launches, and content discoverability. The result is a platform that feels joyful and nostalgic on the surface, but strategically built for growth underneath.

A person in a green and white striped shirt sits at a table with a bowl of tomatoes, holding one tomato and smiling against a green background. | Wonderly

A cozy Italian-American kitchen where everyone is welcome

Branding

The branding embraces Dan’s “gay Pinterest Mom” persona: sentimental, celebratory, and a little cheeky. Bold typography, nostalgic color cues, playful badges, and layered graphic moments reflect his love of tradition and storytelling. The identity system supports everything from cookbook launches to holiday guides, allowing the brand to flex seasonally while staying instantly recognizable.

A blue scalloped circle with the words "Live Laugh Love" in light green cursive font, centered on a solid yellow background. | Wonderly

A green circle with yellow cursive text reading "I live here now" on an orange background. | Wonderly

Red starburst shape with the white cursive text "Let's go girls" and a small white heart on a solid blue background. | Wonderly

Website

The website was built to carry complexity without sacrificing clarity. We developed a searchable recipe system, structured seasonal guides, press and media archives, cookbook promotional modules, and integrated newsletter capture throughout. Every page is designed to feel inviting and warm while guiding users toward meaningful actions like ordering a book, exploring a guide, shopping favorites, or joining the Grossy mailing list. It’s editorial in feel, but strategic in execution.

A promotional graphic announces Dan Pelosi's new cookbook "Let's Party," available September 2023, with a preorder button and an image of the book featuring party food. | Wonderly

A smiling man in a green and white striped shirt sits at a table with a bowl of tomatoes. Text below introduces him as Dan Pelosi, creator of GrossyPelosi recipes. | Wonderly

A recipe webpage highlights "Peanut Butter and Banana Bread" under sweets, showing a sliced loaf on a wooden board with a knife. | Wonderly

Cover of "Let’s Eat" cookbook by Dan Pelosi, featuring various Italian dishes, with options below to buy standard or signed copies. | Wonderly

Book tour dates for Hillsdale, NY on August 30 at Copake/Hillsdale Farmers Market, and Brooklyn, NY on September 2 at St. Ann's Church. Tickets available for both events. | Wonderly

Screenshot of a recipe website showing a search bar, category links, and featured recipes: Peanut Butter and Banana Bread, Grossy’s Vodka Sauce, Green Goddess Potato Salad, and Any Fruit Crisp. | Wonderly

The Grossery List is Dan’s curated affiliate system featuring his favorite pantry staples, kitchen tools, and “can’t live without” items. We built a flexible structure that allows for easy updates, categorized browsing, and seamless affiliate linking. It transforms personal recommendations into a meaningful revenue stream while maintaining the authenticity and trust his audience relies on.

Two web page mockups for "The Grossery List" feature assorted products, including a book, robe, cookware, green shoes, and canned goods, with checkered borders and link buttons. | Wonderly

A man wearing a yellow cap and blue shirt sits at a table with bowls of food, smiling at the camera in an outdoor setting with artistic murals in the background. | Wonderly

Live, Laugh, Laugh

In the Words of Our Clients

A man in a green and white striped shirt sits at a table with tomatoes, smiling and looking slightly upward. The background is solid teal. | Wonderly

“Working with Wonderly is simply... wonderful! Whether troubleshooting an issue on my website, creating new graphics to support a social media launch, or building a newsletter template, Wonderly is hands-on and goes above and beyond to bring the vision to life. They are a team of experts who excel at making the client-side experience easy and stress-free. Chef's kiss!”

Dan Pelosi AKA GrossyPelosi

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Maria

Marin

Turkuaz Kitchen

March 4, 2026 by Wonderly

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Turkuaz Kitchen

We partnered with Betül Tunç of Turkuaz Kitchen to create a refined brand and website that reflect the heart of her work: food rooted in tradition, beauty, and storytelling. Known for her cinematic baking videos and bestselling cookbook, Betül needed a digital home that could hold recipes, travel, product recommendations, and long-form storytelling while preserving the warmth and intention that define her world.

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Services

Branding • Website Design & Development

Context

Turkuaz Kitchen is more than a recipe platform - it’s an immersive expression of heritage, craft, and quiet luxury. Betül’s content blends old-world technique with modern storytelling, creating a deeply loyal audience drawn to both her recipes and her aesthetic. As her platform expanded to include a New York Times bestselling cookbook, travel content, and curated recommendations, she needed a cohesive visual system and digital experience that felt elevated, timeless, and distinctly her.

The challenge was building a site that felt as artful as her photography and video content without sacrificing usability or structure.

Solution

We developed a visual identity and custom website that bring Turkuaz Kitchen’s sense of romance and refinement into a cohesive digital space. Drawing from natural textures, muted tones with bright accent pops, and heritage-inspired details, the brand system feels classic yet contemporary. The website balances editorial storytelling with functional clarity, allowing recipes, cookbook promotion, travel features, and product recommendations to live seamlessly together. Every element was designed to feel intentional and grounded.

A woman in historical clothing serves tea and food to a seated girl at a small table by a window, with bread, fruit, and jam visible. | Wonderly

Food that feels like home. rooted in tradition, made with intention.

Website

The website was designed to feel immersive, mirroring the warmth and depth of Betül’s visual world. Generous spacing, serif typography, and handdrawn elements create a sense of calm, while structured navigation ensures visitors can easily explore recipes, cookbook details, travel stories, and curated recommendations. The result is a digital experience that feels like stepping into her kitchen: sunlit, deliberate, and full of story.

A woman in a hat and vest smiles while holding a basket of fresh vegetables. Text introduces Betül Tunc of Turkuaz Kitchen and invites readers to learn more. | Wonderly

A promotional image for the cookbook "Turkuaz Kitchen" by Betül Tunç, showing the book cover featuring a woman preparing food, with a New York Times Bestseller badge. | Wonderly

A yellow house with green shutters and a balcony is surrounded by bright pink flowers under a partly cloudy sky. Text above describes summer travel plans. | Wonderly

A Community That Feels at Home

Three user comments praise a website; comments highlight exceptional quality, excellent content, many recipes, and beautiful design. | Wonderly

Two user comments praising a website: Julie highlights helpful notes and pictures, while Maëlle appreciates clear metrics and easy navigation. | Wonderly

Three user comments praising a new website for its attractive design, warmth, friendliness, and delicious recipes. Each comment is accompanied by a name and date. | Wonderly

In the Words of Our Clients

Woman wearing black sunglasses and a patterned headscarf, smiling and resting her face on her hand while sitting in a car. | Wonderly

“Everyone has been telling me how beautiful and cozy my website is, and I have Wonderly to thank for bringing the online home of Turkuaz Kitchen to life! We felt supported during every step in the process.”

Betül Tunç of Turkuaz Kitchen

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Marin

Molly Baz

February 26, 2026 by Wonderly

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Molly Baz

We first partnered with Molly Baz in 2021 to bring The Club, her fast-growing recipe membership, to life. After outgrowing Patreon, Molly needed a custom platform where her brand, voice, and creativity could shine. Wonderly designed and developed a self-hosted WordPress site powered by Memberful and Mailchimp, giving her complete ownership of her content, audience, and revenue.

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A woman in a red top stands in a kitchen, smiling and eating from a plate piled with crispy fried snacks. | Wonderly

Bold white text reads "THE CLUB" in a retro font on a red background, with smaller yellow text below that says "by Molly Baz. | Wonderly

Services

Website Design & Development • Memberful Integration • Content Migration• Email Design for Membership Communication • Marketing Creative & Ad Design • Ongoing Support & Enhancements

Context

Molly’s membership began on Patreon, where she quickly built a large and loyal audience. But as her following grew, the platform’s limitations became clear. She needed more control over how recipes were displayed, how members interacted, and how subscription revenue was managed. A custom website wasn’t just a design refresh, it was a strategic move toward owning her audience, supporting richer content, and building a more reliable and scalable revenue engine.

Solution

Wonderly created a fully custom WordPress platform tailored to the way Molly cooks, writes, and connects with her audience. The new site features seamless Memberful integration for subscription management, a streamlined workflow for publishing a fresh recipe every Friday, and community tools like comments and member suggestions that keep engagement high. We migrated her archive from Patreon, introduced a more intuitive and cooking-friendly recipe layout, and connected everything to Mailchimp to power automated onboarding, weekly sends, and retention-focused email flows. We designed branded membership emails that extend The Club’s visual identity and create a cohesive experience from site to inbox. Since launch, we’ve continued supporting Molly’s team with enhancements and creative campaigns, allowing The Club to grow without constraints.

A website page from "The Club by Molly Baz" displays dishes including Houston’s Emerald Kale Salad and Egg in a Hole Soup under the "Latest And Greatest" section. | Wonderly

The Membership

Each week, members receive a new Molly recipe, complete with step-by-step instructions, photography, and an active comments section that sparks conversation, feedback, and requests. We also designed the weekly email templates that announce each drop, keeping the experience consistent and unmistakably Molly. The Club has evolved into a lively, food-forward community space and a central pillar of Molly’s digital business model.

A pumpkin cream pie with whipped cream topping sits on a plate next to a pie dish, with a detailed recipe and ingredient list displayed beside the image. | Wonderly

A plate of meatballs in sauce sits on a table with drinks and other dishes; the text reads "Step 1: Make the Meatballs, Page 142. | Wonderly

A smiling woman poses for a photo at a social gathering, surrounded by people, above a text promoting her as a cookbook author and food enthusiast. | Wonderly

A recipe webpage for a Black and White Martini cocktail, featuring the title, a brief description, and preparation details in a red and beige color scheme. | Wonderly

Screenshot of an online comment section where a user asks about making a recipe without a food processor, and Molly Baz replies with alternative instructions. | Wonderly

A blue online form for suggesting recipes, with fields for email and recipe suggestion, and illustrations of food and cooking items in the background. | Wonderly

Impact

The Club is now one of Molly’s most dependable and lucrative revenue streams, supported by a platform that gives her full control over her audience and long-term growth. Engagement remains consistently strong thanks to weekly recipe drops, a clean editorial system, and built-in community features that encourage connection. Moving off Patreon strengthened retention, expanded creative flexibility, and provided a digital home that can evolve with new content formats, campaigns, and the continued growth of Molly’s brand.

Red tour poster with white retro text listing six cities and dates in October. One button, for Washington, D.C. on 10.11, is highlighted in green and says "SNAG TIX. | Wonderly

A promotional graphic for a live cooking class on October 25th, featuring food on a table and instructions on how to join the class by ordering a product in advance. | Wonderly

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Marin

Alix Traeger

February 25, 2026 by Wonderly

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Alix Traeger

Wonderly partnered with Alix Traeger to create a bold, personality-forward brand and website that reflect her signature approach to cooking: joyful, approachable, and never too precious. Known for her viral BuzzFeed Tasty videos and her debut cookbook Scratch That, Alix needed a digital home that could house her evolving brand world while feeling unmistakably her.

Visit the site

Bright graphic with the name "Alix Traeger" and a photo of a woman in a blue dress eating pizza, seated at a pink table with food and drinks; colorful text background. | Wonderly

Services

Branding • Website Design & Development

Context

As Alix’s platform expanded beyond viral recipe videos into publishing, long-form storytelling, and original content, her brand needed room to grow. She was launching her debut cookbook, building a presence across YouTube, Instagram and TikTok, and developing deeper connections with her audience. The challenge was creating a cohesive identity that could unify these touch points while preserving the humor, warmth, and relatability that made her audience fall in love with her in the first place.

The brand had to feel vibrant and expressive, but still structured enough to support commerce, partnerships, and long-term growth.

Solution

We developed a colorful, high-energy visual identity and custom website that celebrate Alix’s “embrace the mess” philosophy. From bold typography and playful graphic elements to intentional layouts that guide users through recipes, videos, and product recommendations, every decision balances personality with usability. The site serves as a central hub for her cookbook launch, original content, and community engagement, adn is designed to grow alongside her evolving creative career.

A woman and a small dog wearing matching strawberry sweaters sit in front of a strawberry dessert; the dog has whipped cream on its nose. | Wonderly

A little chaos. A lot of flavor.

Branding

Alix’s brand identity leans into saturation, movement, and a little bit of chaos in the best way. Ink splatters, curved text treatments, layered color moments, and expressive typography reflect her humor and spontaneity, while still maintaining consistency across platforms. The logo system captures her playful confidence, creating a recognizable mark that feels equally at home on a cookbook cover, a website header, or a social post. The result is a brand that feels human, lively, and unmistakably Alix.

A yellow paint splatter on an orange background with a repeating geometric pattern. | Wonderly

A woman with long blonde hair wearing an orange top laughs while holding a piece of food in one hand against a blue background. | Wonderly

Pink background with bold red text reading "ALIX TRAEGER" and smaller white text saying "embrace the mess," with a paint splatter over the "I" in "ALIX. | Wonderly

Website

We designed and developed a custom website for Alix that acts as both a content engine and a personality showcase. The layout supports multiple content streams, from cookbook promotion to videos and curated product recommendations, without feeling overwhelming. Bold visuals and dynamic graphic shapes create rhythm and movement, while intuitive navigation keeps everything easy to explore. The result is a digital home that feels as joyful and inviting as cooking in Alix’s kitchen.

A cookbook titled "Scratch That" by Alix Traeger is displayed next to text announcing its release, with fried chicken and splashes of sauce as background elements. | Wonderly

A green webpage section titled "Videos" with a search bar, filter button, and a featured video titled "TOUR OF TASTY" showing a smiling woman below. | Wonderly

A woman in an orange top smiles while holding a cookie, with text introducing her as Alix, a self-taught cook and digital creator, above a pink "Contact Me" button. | Wonderly

A woman smiles while holding up a biscuit, surrounded by food and a glass of wine, promoting her cooking and travel video series titled "Alix in Action. | Wonderly

A menu page titled "What's Inside" features photos of various dishes, a short description, and a list of six recipes including cookies, ribs, chicken wings, dip, sandwiches, and salad. | Wonderly

Woman in colorful top lounges on a pool float, eating fried food and adjusting her sunglasses, with clear blue water in the background. | Wonderly

Flavor first. Perfection optional.

Made Possible by Humans Like This

Allie

Matt

Taylor

Allyssa

Laura

Marin

Julie McAllister Cakes

July 3, 2025 by Wonderly

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Julie McAllister Cakes

Refreshed brand and new site design for Julie McAllister, the hyper-realistic cake artist behind Charleston’s most unbelievable cakes! You’ve probably seen her work on Netflix, Food Network, and more! We loved designing with Julie to create a website that felt as whimsical and beautiful as her work.

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The Collaboration:

WEBSITE DESIGN

BRANDING

ILLUSTRATION

Julie McAllister Cakes desktop homepage. Julie is creating cakes that look like oranges.

Julie McAllister illustrations of a bird, oyster, and key

Made possible by humans like this

A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly

Person with shoulder-length hair smiling and making a fist. | Wonderly

A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly

Grossy World

June 30, 2025 by Wonderly

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Grossy World

When Dan Pelosi dreamed up GrossyWorld, it wasn’t meant to be a typical membership platform. It was an online universe for GrossyGirls. A place to gather around food, friendship, family, and FUN. We partnered with Dan to design a digital home that felt just as bold, nostalgic, and delightfully over-the-top as the Grossy brand itself.

Visit the site

A man in a checkered bib smiles while holding utensils, ready to eat fried chicken; text reads “I’m a Grossy Girl in a Grossy World” and a badge says “Live Laugh Love.”. | Wonderly

Services

Brand Extension • Membership Website Design & Development

Context

Dan’s audience was already engaged and constantly in conversation with him across Instagram, recipes, and newsletters. GrossyWorld needed to centralize that energy into one cohesive, members-only experience. The platform had to house exclusive recipes, live events, chat rooms, archives, and special perks while still feeling unmistakably Grossy. It couldn’t feel corporate or techy. It needed personality, humor, and heart.

Solution

We designed a fully immersive membership experience inspired by old-school diner menus and nostalgic placemats. The main landing page is styled like a vintage diner table mat, complete with playful typography, structured menu sections, and a bold monochromatic red palette that feels instantly iconic. Every touchpoint reinforces the idea that GrossyWorld is a place you pull up a chair to.

Underneath the charm is a thoughtful structure that supports Sunday Dinner drops, searchable archives, Discord chat rooms, live cook-alongs, early product access, and more. The design balances whimsy with usability so members can easily navigate the platform without losing the magic.

A website homepage features red and white sections with event announcements, chat room links, classifieds, discount codes, and an invitation to refer friends, all in a grid layout. | Wonderly

Part retro menu, part group chat, part Sunday dinner table. GrossyWorld turns diner nostalgia into a place you actually get to hang out.

Three album covers: a hand holding a phone with repeated text "The Screenshot", a red lollipop labeled "Grassy World", and a child asleep at a table with the words "GUS' CORNER". | Wonderly

Membership Site

GrossyWorld feels like stepping into Dan’s favorite diner, but online. The all-red interface, menu-inspired layouts, and playful hierarchy create a cohesive brand extension of GrossyPelosi.com while standing confidently on its own. The experience is nostalgic, communal, and highly functional, turning a membership into something that feels less like a subscription and more like belonging.

A man sits at a table with food, smiling and holding a fork. Text promotes GrossyWorld, an online community for recipes, body positivity, and culture, with options to join or gift membership. | Wonderly

A smiling person in a red cardigan stands in a colorful kitchen. Text below announces a live, members-only event on June 19th at 6:00pm EST. | Wonderly

Red and cream graphic promoting gifting an annual GrossyWorld subscription, with instructions and a button labeled "Gift a Year of Grossy World. | Wonderly

Red and white web page for "Grossy World" featuring a large glossy candy, site access buttons, and the phrase "I'm a Grossy Girl in a Grossy World." Options to join or gift membership are shown. | Wonderly

A picnic spread with corn on the cob, sliced tomatoes, lettuce, grilled burgers, buns, baked beans, and hot dogs arranged on a table, next to a printed shopping list. | Wonderly

A pattern of evenly spaced vertical red and white stripes is arranged in horizontal rows across the entire image. | Wonderly

A person wearing a blue beanie, red cardigan, and graphic t-shirt stands in a colorful kitchen, smiling and holding an orange. | Wonderly

GrossyWorld is an online universe for GrossyGirls to engage with the entire Grossy community about food, friendship, family, FUN... and everything else you DM with Dan about!

Made Possible by Humans Like This

Allie

Matt

Taylor

Belle Communication

April 6, 2025 by Wonderly

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Belle Communication

We worked with the Belle team to create a bespoke, custom site. Belle is a communications and PR agency helping food, beverage, and franchise brands grow with clarity and creativity.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

A promotional graphic featuring sections on media relations, executive thought leadership, and data-driven PR, with a header image of toast. | Wonderly

A mobile webpage showing product categories: "B2C Foodservice," with gluten-free bread, and "B2B Foodservice Strategy," featuring crinkle-cut fries. Filter options are visible at the top. | Wonderly

Foodservice influencer marketing webpage with images of people eating, cooking, and taking photos. Text highlights "Influencer Marketing for Foodservice" and "Fast Track to Relevance, Content, and... | Wonderly

Text graphic titled "Why Belle for Influencer Marketing?" with sections on Targeted, Insight-Led, and Quicker Conversions, detailing strategies to enhance campaigns and audience engagement. | Wonderly

Text discussing foodservice applications featuring bullet points on market needs, target data, strategies, concept validation, trends, crowdsourcing, and thought leadership. "Join Brill Beta Program" button below. | Wonderly

Collage of team photos with text about the importance of team culture and communication at Belle Communication. | Wonderly

Made possible by humans like this

A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly

A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly

Goddess Maintenance Company — Shops

April 6, 2025 by Wonderly

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Goddess Maintenance Company — Shops

Formerly known as The W Nail Bar, Goddess Maintenance Company ensures their team members feel valued and guests feel at ease. They have redefined what a nail salon can be. The result is a warm, uplifting atmosphere that drew clients and talent alike. We helped them completely re-brand in early 2025.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Three women smiling and standing together, wearing white shirts, in front of a blurred background with text promoting self-care and booking services at Goddess Maintenance Co. | Wonderly

Gift card webpage with a pink theme. Text states: "Gift Cards. Our gift cards can be used at any location on any service or product." Options include "Happy Anniversary" card design. | Wonderly

Mobile site for a beauty spa named "Goddess" with menu options: Manicures, Pedicures, Brows & Lashes, and Waxing & Skin Care. Pricing for waxing services listed. | Wonderly

Promotional flyer for "Goddess," offering a $49/month self-care stash with benefits like 15% off all services and a free manicure for new members. | Wonderly

Website screenshot promoting events and bridal services. Features a decorative cocktail glass with confetti, disco ball, and golden fringe backdrop. Includes buttons for visiting or shopping online. | Wonderly

Hands with blue nail polish and a calculator interface for self-care cost savings, asking about monthly manicures and pedicures, gel polish, and removal, showing monthly savings. | Wonderly

A hand with pink nails and a ring rests on a soft blanket. The background displays text about a beauty fund membership offering flexible spending and exclusive perks. | Wonderly

Mobile webpage showing booking information for a service named Goddess. Features a pink and white theme with options for easy planning and joining a community. Swipe prompt visible. | Wonderly

Person applying clear nail polish to another person's nails on a mobile app interface for booking beauty services. | Wonderly

Made possible by humans like this

A person with long hair and glasses smiles, wearing a colorful patterned top and large earrings, in an indoor setting. | Wonderly

A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Goddess Pro for Goddess Maintenance Co.

April 6, 2025 by Wonderly

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Goddess Pro for Goddess Maintenance Co.

The Goddess Maintenance Company values and prioritizes professionals in the hair care industry. We worked with their team to create a website specifically targeting hair care professionals.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Ad for GoddessPro Biotech Blowout hair mask tube with floating drops. Text reads: "The newest category in hair care is here: BIOPROTECTION™." Buttons for buying and more info. | Wonderly

Poster for BioTech Blowout mask featuring a red product tube, highlighting its advanced hair protection and enhancement claims. | Wonderly

Image showing a promotional text for BioTech Blowout™ Leave-in Restorative Mask, detailing hair protection and benefits, with before and after photos of hair results. | Wonderly

Stylish text lists benefits of four hair care ingredients: Macropeptide, Micropeptide, Panthenol (ProVitamin B5), and Behentrimonium Chloride. Includes a link to the full ingredient list. | Wonderly

Diagram showing three stages of hair treatment with BioTech Blowout: Before, with open cuticles; During, with micropeptides penetrating; After, with scaffolded, protected cuticles. | Wonderly

Pink graphic titled "Goddess Protects," outlining hair protection benefits like strength, pollution protection, heat resistance, and manageability. Decorative swirled design in the background. | Wonderly

Two articles displayed. Top shows a pink abstract design. Bottom features two people standing together, smiling. | Wonderly

Advertisement for hair product with orange background and abstract design. Text: "We know beauty. We partner with science." Includes usage instructions and copyright info. | Wonderly

Made possible by humans like this

Goddess Maintenance Company — Global Product

April 6, 2025 by Wonderly

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Goddess Maintenance Company — Global Product

We worked with the Goddess team to create the branding, packaging, and web experience for their first global product: BioTech Blowout™! They have revolutionized the hair care industry by creating the newest category: BIOPROTECTION™.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

PACKAGING

A pink marketing image featuring a tube of hair care product labeled "Goddess BioTech Blowout" against a swirling, abstract background. | Wonderly

Promotional image for Biotech Blowout. Offers hair protection benefits like increased strength, shine, and frizz reduction. Highlights heat resistance up to 450°F/232°C. | Wonderly

Beauty product ad featuring pink hair, tubes labeled "Goddess," and text "We Know Beauty. We Partner with Science" over a background of swirling liquid. | Wonderly

Diagram showing hair structure before, during, and after micropeptide treatment. Text explains that micropeptides protect and strengthen hair by reinforcing the cortex and cuticle. | Wonderly

Red tube of "Goddess" BioTech Blowout hair mask on a pink gradient background with descriptive text and purchase details on the right. | Wonderly

Website screenshot of Goddess Maintenance Co. with text about promoting self-love and an origin story featuring two people. Background includes clouds and an orange gradient. | Wonderly

A person with long, wavy brown hair smiles at the camera. Text reads "7 Day Challenge Day 1" and "Bioteck Blowout: More than just a mask. | Wonderly

Red tube of BioTech Blowout™ Goddess Leave-In Restorative Hair Mask with product details. Below, image of product in use and a $40 USD price with "Add to Cart" button. | Wonderly

Made possible by humans like this

Via Rosa

March 24, 2025 by Wonderly

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Via Rosa

We partnered with Elizabeth Minchilli and her daughters, Sophie and Emma, to bring the spirit of Via Rosa into its next chapter — a visual identity and digital home for a family business rooted in Italy’s most cherished rituals. Something unmistakably Italian, but never cliché.

We designed a system that makes it easy to manage inquiries, waitlists, and bookings—creating a digital experience that mirrors the warmth and ease of the trips themselves.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Crate filled with fresh oranges. Website header reads, "Discover Italy Through the Culture of Food" with a button labeled "Learn About Our Tours." Footer text invites joining tours in Italy. | Wonderly

A website featuring the text "Discover Italy Through the Culture of Food" over an image of fresh oranges. There's a button labeled "Learn About Our Tours" and additional text promoting Italian tours. | Wonderly

Website sections for Via Rosa offering links to learn about tours, explore travel guides, and read the blog, displayed on a mobile device screen. | Wonderly

A person with auburn hair and a green sweater stands holding a basket of produce, featuring apples and oranges, in front of a background of hanging dried goods. | Wonderly

A narrow cobblestone alley in Umbria, Italy, surrounded by rustic stone buildings with a clear blue sky above. Text highlights a food culture event featuring Elizabeth and Sophie Minchilli. | Wonderly

Webpage titled "Guides to Italy" with images linking to food-related content in different Italian cities. | Wonderly

Made possible by humans like this

A woman with long dark hair and glasses smiles, wearing earrings and a necklace. The background is softly blurred. | Wonderly

Collaborate Cleveland

January 23, 2024 by Wonderly

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Collaborate Cleveland

Collaborate Cleveland envisions a Cleveland that supports, amplifies, and celebrates women — a community where gender justice is at the heart of their policies & practices. We worked with them over the course of 2023 to create a new name alongside their partners and advisory committee. After establishing the new name, we worked through creating the visual brand and website. The site is now home to community and partner events, a blog, and a clear picture of their strategy.

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