Cookbook Week

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Cookbook Week

We partnered with Cookbook Week to create a bold, joyful brand for a first-of-its-kind event celebrating cookbooks and the people behind them. From visual identity to website to promotional graphics, the goal was to build something that felt as vibrant, communal, and full of personality as the food world itself.

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Frame 4466

Services

Branding • Website Design & Development • Marketing & Promotional Design

Context

Cookbook Week launched as a brand new event in San Francisco, bringing together authors, chefs, and food lovers for a multi-day celebration of food media and storytelling. As a new festival, it needed a strong, recognizable identity that could generate excitement, support ticket sales, and scale across a wide range of touchpoints, from digital to on-the-ground experiences.

The brand had to appeal to both industry insiders and everyday home cooks, while capturing the energy of live events, conversations, and shared meals.

Solution

We created a bold, highly recognizable brand identity built around color, typography, and rhythm. The logo system uses strong, playful type paired with a vibrant palette that feels energetic, modern, and easy to spot across platforms. From there, we extended the identity into a flexible design system that could support everything from the website to event graphics to social promotion.

The result is a brand that feels both organized and expressive, capable of holding a packed schedule of events, speakers, and experiences while still feeling fun and approachable.

White logo
White text reading "COOK BOOK WEEK" in a bold, blocky font on a dark blue background. | Wonderly
Text graphic with the words "HEAD NOTES LIVE" in large, bold, cream-colored letters with a dark brown shadow. | Wonderly

Bringing together renowned cookbook authors, celebrated podcasts, and enthusiastic food lovers.

Branding

We wanted the branding to bring cookbooks to life. In the form of 2D branding, that meant making a design system that feels like it’s popping off of the screen or the page. We leaned into a dimensional style through both the main Cookbook Week logo and the experiences throughout the week.

It’s a brand that feels celebratory and confident, designed to stand out in a crowded cultural and food landscape.

Text "Cook Book Week" in bold yellow font with red, blue, and green geometric shadows on a beige background. | Wonderly

The most delicious week of the year.

Headnotes Live
Cookbook Lab

Website

The website acts as the central hub for the entire event, bringing together schedules, ticketing, talent, and event details in one clear and engaging experience. The design uses strong hierarchy and bold visuals to help users quickly navigate a packed lineup while maintaining a sense of excitement throughout.

It balances function and energy, making it easy to explore while still capturing the feeling of a live, can’t-miss event.

Website homepage banner for "Cookbook Week," a San Francisco event, with bold text over a close-up image of kiwi slices and event details listed on the right. | Wonderly
Cookbook Week Mobile 1
Cookbook Week Mobile 2
Cookbook Week Mobile 3
Cookbook Week Mobile 4
Desktop 2

Made Possible by Humans Like This

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Crimson Design Group

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Crimson Design Group

We partnered with Crimson Design Group to create a digital presence that reflects the level of care, sophistication, and attention to detail they bring to every project. Known for their highly personalized Red Glove client experience and refined interiors, Crimson needed a website that would communicate both their luxury positioning and their deeply collaborative approach.

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Services

Website Design & Development

Context

Crimson’s work speaks for itself, but their previous site did not fully capture the warmth, polish, and clarity of their process. As the studio continued to grow and take on more high-end residential and commercial projects, they needed a website that would better showcase their portfolio, communicate their values, and position them as a premium, full-service design partner. The new site needed to feel elegant, structured, and visually confident while remaining welcoming and easy to navigate.

Solution

We designed and developed a website that translates Crimson’s in-person experience into a digital one. The site balances striking portfolio imagery with thoughtful pacing, refined typography, and subtle interactions that reinforce a sense of luxury and calm. Clear pathways guide prospective clients through Crimson’s process, expertise, and philosophy, helping them understand not just what the studio creates, but how it feels to work with them.

Website

The final site functions as both a portfolio and a positioning tool. Large-scale imagery, restrained layouts, and intentional whitespace allow each project to shine while maintaining a cohesive visual rhythm throughout. Structured navigation and carefully framed messaging highlight Crimson’s collaborative approach and signature Red Glove service, ensuring the experience feels polished, personal, and trustworthy from the very first scroll. The result is a website that supports Crimson’s continued growth while reinforcing their reputation as a design studio where every detail is handled and every decision is made together.

A stylish interior features a billiards table, maroon bench, wall art, and modern lighting in a boutique setting labeled "The Fairfax Boutique. | Wonderly
A beige poster titled "Our Team" lists four values: Crimson Spirit, Excellence, Life Well Lived, and Growth Mindset, each with a colored icon. | Wonderly
A modern living room with a brown leather sofa, patterned pillows, fireplace, bookshelves, and framed artwork on a deep green wall. | Wonderly
Two yellow leather chairs and a bench sit in a stylish lobby with red paneled walls, floral screens, and plants, promoting a boutique multifamily development in Columbus, Ohio. | Wonderly
Testimonial text on a decorative botanical background praising Cheryl and her team for transforming a client's home with thoughtful design and creative additions. | Wonderly
Three interior photos under the categories Experiential, Spaces, and Travel, displayed on a teal background with the heading "Browse By Category. | Wonderly
A grid of five blog post previews features article titles, category labels, and images including colorful wallpaper, a floral lampshade, and framed art on a wall. | Wonderly

In the Words of Our Clients

A woman with short blonde hair, red lipstick, and gold jewelry smiles while looking to the side in a well-lit indoor setting. | Wonderly

“I am so grateful for all of you and making the website process so pain-free for me and my team. It’s such a testament on how well you have your process down. I’m so proud of the work that we’ve all done together!”

Cheryl Stauffer

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Ayoh!

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Ayoh!

When Molly Baz launched Ayoh, the goal was to build more than a condiment company. It needed to feel like a full brand world from day one. We partnered with the Ayoh team to design and develop the digital home for the brand, translating its bold personality into an interactive ecommerce experience and continuing to evolve the site as the company grows.

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Four bottles of Ayoh! Foods mayo sauces—Dill Pickle, Hot Giardinayo, Tangy Dijonayo, and Original Mayo—are displayed upright against a yellow background. | Wonderly

Services

Shopify Design & Development

Context

While the packaging and core visual identity were created by Center, Ayoh needed a website that could carry that energy into the digital space. The launch site had to introduce a brand new product, establish tone and personality, and convert curious visitors into customers. Beyond launch, the team also needed an ongoing partner to design and develop new pages, campaigns, and features as the brand expanded.

Solution

We designed and built a brand-forward Shopify experience that feels playful, immersive, and unmistakably Ayoh. The site uses custom animations, interactive moments, and bold visual pacing to bring the packaging to life online while extending Molly’s larger brand voice into a dedicated product world. Since launch, we have continued to collaborate with the team on new features, page designs, and site updates so the digital experience evolves alongside the brand’s growth.

Website

We designed and built a brand-forward Shopify experience that feels playful, immersive, and unmistakably Ayoh. The site uses custom animations, interactive moments, and bold visual pacing to bring the packaging to life online while extending Molly’s larger brand voice into a dedicated product world. Since launch, we have continued to collaborate with the team on new features, page designs, and site updates so the digital experience evolves alongside the brand’s growth.

A bottle of Ayoh Foods Hot Giardinayo sauce lies on a plate with pickled vegetables, aioli, and olive oil; product details and purchase options are shown on the right. | Wonderly
Two hands squeeze bottles of sauces onto a large sandwich filled with meat and coleslaw, next to an orange panel explaining the concept of "sando sauce. | Wonderly
Two sandwiches on a white background: one Italian hoagie cut in half, and a bacon, egg, and cheese sandwich, with labeled text and "Pairs well with" in bold letters. | Wonderly
Two sandwiches are shown: an Italian hoagie stacked with deli meats, and a bacon, egg, and cheese sandwich on a bun. Text reads "Pairs well with. | Wonderly
Orange graphic with a cartoon slice of bread saying "PASS THE SAUCE!" Above the quote “THE BEST THING SINCE SLICED BREAD.” attributed to Matty Matheson. | Wonderly
A woman in a red outfit holds a plate of fries in one hand and eats a fry with the other hand, smiling in a kitchen setting with text about Molly Baz below. | Wonderly
A bottle of Ayoh! Foods Hot Giardinayo sauce is shown with labels highlighting pickled veg relish, Calabrian chili, and cherry peppers as key ingredients. | Wonderly
Text in large orange letters reads: “EZEL SPREAD! SPOON! SMEAR! DIP! DUP!” on a white background with an orange border. | Wonderly
A stacked sandwich with meats, cheese, and veggies is displayed below bold text reading "Molly's Sando of the Mome" and a list of ingredients next to an orange "Hot-Ass Hoagie" label. | Wonderly

In the Words of Our Clients

A man with short hair, a trimmed beard, and glasses looks to the side against a plain light background. | Wonderly

“Working with Wonderly has been a total win for Ayoh. They’re sharp, driven, and super organized. They brought that energy from start to finish. They really listened to our ideas and goals, collaborated with us every step of the way, and were always open to iterating until things felt just right. The final site is beautiful—it clarified our brand and nailed the creative vision. They move fast, have a sharp eye for design, and always keep strategy front and center.”

David McCormick

Made Possible by Humans Like This

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Downtime

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Downtime

We partnered with Alisha Ramos to expand the world of Downtime beyond the inbox. What began as a beloved Substack newsletter about rest, creativity, and joyful discoveries grew into a visual ecosystem, from a cozy content-rich website to a distinctive brand system that made every post feel instantly recognizable.

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A plain beige rectangle bordered by three thin green lines and one thin yellow line, forming a simple, layered frame around the empty central area. | Wonderly
A stylized black snail icon followed by the text "Slow Food" in black, using a clean, serif font. | Wonderly

Services

Website Design & Development • Substack Branding • Illustration

Context

Downtime had already built a loyal audience through its thoughtful, personality-driven newsletter, but the brand itself hadn’t yet been fully translated into a visual system. Alisha wanted a home for evergreen content like book recommendations and curated discoveries, along with a cohesive look that could carry across Substack posts, promotional graphics, and future growth. The challenge was creating something structured enough to organize a growing archive, while still feeling warm, slow, and delightfully human.

Solution

We built a visual and digital system for Downtime that made the brand feel as intentional and inviting as the writing itself. At the center of the identity is a custom snail illustration, a quiet, memorable symbol of rest, slowness, and moving through life with care. From there, we developed a flexible design language that could stretch across a content-driven website, Substack posts, and promotional graphics, giving Downtime a recognizable presence wherever it showed up.

Website

We designed and developed a cozy, editorial-style website that gave Downtime a permanent home beyond the inbox. The site was built to highlight evergreen content like book lists, recommendations, and past discoveries, making it easy for readers to browse, revisit, and share. Soft colors, playful layouts, and thoughtful typography kept the experience warm and personal, capturing the feeling of stumbling on something lovely and wanting to linger a while. Even though the brand now lives fully on Substack, the site remains a snapshot of how expansively Downtime could live online.

A simple illustration of a slice of cake, a bouquet of flowers, and a dog, each drawn in different colors on a plain background. | Wonderly
A woman sits barefoot on the floor with her knees up, wearing a white sweater and blue jeans, next to text describing her background as a longtime online writer and homebody. | Wonderly
A webpage section titled "the journal" displays three posts: a shopping basket, a painted tabletop scene, and a kitchen, each labeled as resource or announcement. | Wonderly
Split screen with "the library" on the left showing a book titled "Swipe Up for More!" and "the shop" on the right with a stack of papers and a tag reading "BOOKS SAVES HOME CLOSET. | Wonderly

Substack Branding

Alongside the site, we created a full Substack brand system that transformed each issue into a cohesive visual experience. We designed the snail logo, title graphics, collage styles, and in-post elements that helped structure the newsletter while keeping it expressive and human. The result was a toolkit Alisha could use again and again, allowing Downtime to feel consistent without ever feeling templated, and reinforcing the sense that each issue is a small, carefully assembled world.

Book cover of "Ruth" by Kate Riley displayed on a pale yellow background with text reading "Our August Pick" and "Downtime Book Club. | Wonderly
A collage of autumn items: a tan coat with a green sweater, sliced pumpkin bread, a green cardigan, a pumpkin spice candle, and cinnamon sugar donuts on a brown patterned background. | Wonderly
A collage with “Recs #96” text, a red striped bag, a colorful knit tote, a cookbook, and a handwritten quote about creative people on a notecard, all on a red background. | Wonderly
A ruffled pillow and striped bedding with the text "recs #111" in large yellow letters over the image. | Wonderly
Author Carley Fortune stands by a bookshelf, smiling, with her books "Meet Me at the Lake" and "Every Summer After" displayed on the shelf. | Wonderly
Screenshot displaying a website's "Books to Read This Fall" section and a weekly recommendations page featuring books, home items, and a highlighted reading pick. | Wonderly

Made Possible by Humans Like This

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Glam Studio

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Glam Studio

We partnered with Glam Studio to create a digital presence that reflects the sophistication of their interior design work. Their work balances historic architecture with modern living, and the website needed to communicate that same sense of warmth, and confidence.

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Services

Branding • Website Design & Development

Context

Glam’s previous site was built on a basic website template that didn’t reflect the caliber of their work or the type of projects they were beginning to attract. As the studio matured, they needed a more elevated online presence that would position them for larger renovations, design-forward clients, and more editorial visibility. The goal was to move away from a “small studio” feel and toward something more refined, architectural, and portfolio-driven.

Solution

We developed a brand and website experience centered on restraint, pacing, and visual storytelling. Instead of relying on heavy copy, we let the work speak first, building a photo-led structure with subtle motion, thoughtful spacing, and a calm rhythm that mirrors how their interiors feel in real life. The brand system introduced typography, color, and layout rules that feel timeless rather than trendy, giving Glam a foundation they can grow into as their portfolio expands.

Website

The final site is intentionally minimal and immersive, with the homepage unfolding as a smooth, image-driven scroll that highlights texture, light, and detail across projects. They layout feels editorial and spacious, allowing each project to breathe while reinforcing a sense of polish and credibility. The result is a portfolio that positions Glam Studio as established and design-led, while still feeling warm, personal, and true to their philosophy.

Desktop 1
A stylish living room features a white fireplace with a mirror above, chandelier, armchair, and modern lamp; the text promotes historical interior design for brownstone and pre-war homes. | Wonderly
Mobile 2
A beige graphic displays headlines from Brownstone, Dezeen, and Architectural Digest, each with a short project description and a "read story" link. | Wonderly
A collage of interior design images featuring yellow walls, shelves with decor, a marble sink, and a gold faucet, shown on a webpage for Glam Studio. | Wonderly
Desktop 2

In the Words of Our Clients

A man sits in a brown chair while a woman in a blue jumpsuit stands beside him in a room with wooden shelves and various decorative items. | Wonderly

“Our website now includes a beautiful new portfolio spread and a robust catalogue of our favorite selections from past and current projects. We’re so excited to have an easy way to share our curated design picks in a very easy, intuitive way in addition to showcasing out projects.”

Aubrey

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Easy Gay Oven

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Easy Gay Oven

Easy Gay Oven is Eric King’s playful, expert-led baking newsletter. With a focus on approachable yet elevated recipes and a dash of life, culture, and travel commentary, Eric needed a brand and design system that could support a growing, engaged Substack audience while conveying both professionalism and personality.

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A man stands at a table holding a slice of chocolate cake. The table displays fruit, candles, flowers, utensils, and the rest of the cake. | Wonderly
The logo features the text "easy gay oven by Eric King" in yellow on a blue background, with a whisk graphic above the word “oven.”. | Wonderly

Services

Substack Branding & Post Design Assets • Illustrations

Context

Eric’s Substack was already gaining momentum, but the visual identity didn’t fully reflect the warmth, humor, and expertise of the content. He wanted a cohesive system that could be used across his posts and social channels, making every recipe feel like an event and every newsletter feel unmistakably Easy Gay Oven.

Solution

We created a complete brand suite to elevate Easy Gay Oven online. This included a logo suite with playful nods to baking tools, a set of custom illustrations, post image templates, and custom separators for newsletters. The system is flexible enough for ongoing use, giving Eric a signature look that feels consistent, inviting, and fun for both free and paid subscribers.

A horizontal decorative border featuring a repeating wavy and leaf-like pattern in brown on a white background. | Wonderly

Substack Branding

The Substack design system transforms each post into a brand experience. Every title graphic, in-post illustration, and divider reinforces the personality of Easy Gay Oven, making content feel curated and intentional. Subscribers can instantly recognize Eric’s work, whether they’re checking a recipe, scrolling through a newsletter, or revisiting an old post in the archive. The overall effect is approachable, confident, and playful, just like Eric himself.

Text on a blue background reads "easy gay oven by Eric King" in large, cream-colored letters. | Wonderly
A brown background with the word "ego" in beige, vertically stacked inside an oval outlined with dotted lines. | Wonderly
Simple blue line drawing of a squid on a beige background with rounded corners. | Wonderly
A simple line drawing of a rectangular baking tray holding twelve round muffins or cupcakes. | Wonderly
Simple blue line drawing of an eyelash curler on a beige background with rounded corners. | Wonderly
ornaments (2)
Screenshot of the Easy Gay Oven website homepage, showing recipe posts with images, including a central “recipe index” feature and a top navigation bar. | Wonderly
A slice of gingerbread olive oil loaf cake topped with three dollops of mascarpone whipped cream, served on a white plate with a patterned rim. | Wonderly
Two horizontal blue lines, the top line formed by evenly spaced vertical bars and the bottom line appearing as a dense, hazy band, both set against a light background. | Wonderly
A baking dish of eggnog bread pudding next to a plate with a serving of bread pudding topped with sauce and a fork. Recipe ingredients are listed below. | Wonderly
Two plates on a table: one with eggnog bread pudding topped with sauce, the other with gingerbread cake slices topped with white frosting. | Wonderly
A close-up of a passion fruit pie with a golden meringue topping, beside a text recipe and a sketch of a whisk and bowl at the top. | Wonderly
A round chocolate cake topped with halved passion fruits, yellow petals, and passion fruit seeds, placed on a marble surface. Recipe ingredients are listed below the image. | Wonderly
ornaments (1)

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Caroline Chambers

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Caroline Chambers

We partnered with Caroline Chambers to rebrand What to Cook When You Don’t Feel Like Cooking into a full brand ecosystem. We defined her visual identity, designed and developed her website, and created a cohesive Substack design system that supports her rapidly growing community of over 610,000 subscribers. The goal was to unify her platforms under one confident, craveable brand while building the structure needed to scale subscriptions, partnerships, and product offerings.

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Text "caroline chambers" in bold, rounded white font centered on a background of alternating vertical pink and green stripes. | Wonderly
A woman holding a sandwich stands with two children in a kitchen, with sandwiches, pickles, and plates of food on the counter in front of them. | Wonderly

Services

Branding • Website Design & Development • Substack Branding & Post Design Assets

Context

Caroline had built enormous momentum around her newsletter, What to Cook When You Don’t Feel Like Cooking. It had grown into a full ecosystem, including paid tiers, a robust archive, live cooking demos, brand partnerships, and a bestselling cookbook. Her audience was massive and deeply loyal, but the brand needed greater refinement and cohesion across platforms.

The Substack experience, website, visual identity, and promotional assets all needed to feel unmistakably Caroline: colorful, confident, and warm, while also supporting continued growth, monetization, and long-term scalability.

Solution

We built a brand and digital system that felt as satisfying as her recipes: layered, joyful, and incredibly functional. Every touchpoint was designed to reinforce clarity, personality, and value. The result is a cohesive brand world that feels effortless, even though every detail was intentional.

A woman smiles while preparing food next to a large sign promoting her cookbook titled "What to Cook When You Don't Feel Like Cooking" with an "Order Now" button. | Wonderly

Branding

Caroline’s brand needed to feel vibrant and fun, but grounded. We leaned into soft pastels, bold food-forward imagery, and typography that feels friendly and confident. The identity mirrors her cooking style: unfussy but impressive, comforting yet elevated.

Text graphic with large words "what to cook" and smaller text "when you don’t feel like cooking" and "with Caroline Chambers" on a plain background. | Wonderly
A woman in a floral dress sits smiling on a light blue chair; text reads “so into that” and “A podcast by Caroline Chambers” on a striped blue and green background. | Wonderly
A cream background with a blue circle in the center containing the words "what to cook" in bold white text. | Wonderly
A simple illustration of a pink wine glass and a yellow steaming coffee cup on a beige background. | Wonderly
Simple blue line drawing of a cooking pot with two handles, centered on a beige background with rounded corners. | Wonderly
Simple line drawings of a tomato in red, a yellow pepper, and a green bell pepper on a beige background. | Wonderly
Simple drawing of three stacked bowls, outlined in pink, with wavy green and yellow lines on a beige background. | Wonderly

Website

The website was designed as both a marketing engine and a conversion funnel. We clarified her offers and organized them into an intuitive and joyful experience. The structure supports discovery while driving subscription growth. It feels abundant, like her archive of recipes, but not overwhelming.

Three plates of colorful food above a promotional banner for the "What to Cook" community, listing benefits like weekly recipes, meal plans, and a newsletter. | Wonderly
A smiling family of five stands together in a kitchen holding two young children, with a sign promoting a cookbook titled "what to cook when you don't feel like cooking make it fast. | Wonderly
A recipe page displays three meal options and highlights Beef Basil Bowls with Coconut-Ginger Rice, listing ingredients, a photo of the dish, and step-by-step cooking instructions. | Wonderly

Substack Branding

We transformed the What to Cook posts into a fully realized brand experience. We designed a What to Cook logo that pairs seamlessly with her primary Caroline Chambers logo, along with flexible title graphic templates her team can continue to use and evolve. We created in-post headers, custom separators, and supporting visual elements that bring structure and personality to every recipe. We also designed thoughtful extensions, like a printable recipe PDF, to increase usability and perceived value. Each Saturday delivery now feels intentional and premium, elevating “what to cook” into a ritual her subscribers genuinely look forward to.

Banner reads “what to cook when you don’t feel like cooking with Caroline Chambers,” with a pink sticker that says “Join our Substack community!” on a cream background. | Wonderly
Woman cooking at a stove in a white kitchen, smiling at the camera; text reads "Kitchen Chat with Francie Thompson (aka Crash!)" on a yellow background. | Wonderly
Four colorful book covers alongside text on a striped green and blue background that reads "so into that. | Wonderly
Split image with "Kitchen Chat with Joanna Goddard" in bold text on the left, and a woman standing outdoors in casual clothing on the right. | Wonderly
Two men sit talking on a couch in one photo; a bowl of oatmeal with a spoon rests on a blue towel in another. Text reads: "SO INTO THAT: A Culinary Ode to Shane and Ilya. | Wonderly

In the Words of Our Clients

A woman smiles while eating salad, holding a bowl, as a toddler sits on the counter holding a colander with salad ingredients. | Wonderly

“Love love LOVE working with the Wonderly team!”

Caroline Chambers

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Hailee Catalano

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Hailee Catalano

We partnered with Hailee Catalano to design and develop a digital home for her growing recipe platform. As a trained chef turned content creator, Hailee’s mission is simple: make restaurant-quality food feel achievable at home. We built a website, illustration system, and email experience that reflect her warmth, expertise, and belief that cooking should feel fun, not intimidating.

Visit the site
A person in a blue checkered shirt, light jeans, and yellow Adidas sneakers sits in a wooden booth at a diner, with condiments on the table and their reflection visible in the mirror. | Wonderly
Text "HAILEE CATALANO" in bold orange letters on a cream rectangle, centered over an orange grid pattern on a peach background. | Wonderly

Services

Website Design & Development • Illustrations • Email Design

Context

Hailee’s audience discovered her through TikTok and Instagram, where her approachable teaching style and chef-level technique quickly built a loyal following. As her recipe library expanded and media features grew, she needed a centralized, searchable platform that could house her recipes, support her cookbook, and deepen connection with her audience beyond social media.

The challenge was creating a site that felt as inviting and clear as Hailee’s videos while also adding structure, discoverability, and long-term scalability to her growing brand.

Four photos: a platter with assorted vegetables and eggs, people serving pasta and salad, a slice of cake on a plate, and three parfait desserts in glass cups. | Wonderly

The Solution

The website was designed to prioritize clarity and usability while maintaining a warm, editorial feel. Clean layouts, generous spacing, and strong food photography allow each recipe to shine, while intuitive filtering and search functionality make exploration effortless. Built with mobile use in mind, the site supports real-time cooking with features like Cook Mode and easy-to-follow formatting. The result is a digital experience that feels supportive and practical, like having a chef in your kitchen guiding you step by step!

A bowl of roasted strawberry and rhubarb sundae topped with ice cream and granola sits on a tile-patterned background next to text describing the recipe. | Wonderly
Illustration with the text "Summer Seasonal Recipes" and "view all", featuring sketched fruits and vegetables including cherries, strawberry, and a chili pepper. | Wonderly
A recipe menu graphic with handwritten-style categories: appetizer, breakfast, main course, side dish, and dessert. A "View All Recipes" button is at the bottom. | Wonderly
A menu titled "most loved recipes" featuring images and names of four dishes: Strawberry and Cream Cake, Spicy Chicken and Escarole Soup, Leeky Twice Baked Potatoes, and Coconut Cake with Whipped Ricotta Frosting. | Wonderly
A woman sits on a kitchen counter holding an orange and smiling, surrounded by fruits and kitchen items, with text introducing her as Hailee, a recipe creator. | Wonderly
A recipe index page displaying three recipe images: Ham and Cheese Quiche, Peach Calabrian Chili Jam, and Spicy Zucchini and Bean Stew with Creamed Swiss Chard and Eggs. | Wonderly

Illustrations

We knew Hailee's cookbook would have illustrations before the book was published so we developed a set of hand-drawn illustration elements that add texture and personality throughout the site. This helped tie in the aesthetic from her cookbook, By Heart, seamlessly.

Hand-drawn illustrations of a baguette, salad, strawberry, and cake with the words: appetizers, breakfast, main course, side dish, and dessert scattered across a beige background. | Wonderly
Two panels with simple line drawings of vegetables (carrot, celery, onion, cabbage) on the left, and fruits (tomato, cherry, strawberry, pepper) on the right, on a beige background. | Wonderly

Email Design

We also designed a cohesive email template system to support Hailee’s monthly newsletter and recipe updates. The emails extend the website’s visual language into the inbox, using thoughtful hierarchy, warm color moments, and clear calls-to-action. Designed for readability and engagement, the templates help transform casual followers into a connected, returning community.

Screenshot of a recipe website featuring Hailee Catalano, with sections for cookie and main course recipes, images of dishes, and a Thanksgiving prep guide. | Wonderly

In the Words of Our Clients

A person with short hair sits at a diner booth, wearing a blue checkered shirt, light jeans, and yellow Adidas sneakers. Condiments are on the table beside them. | Wonderly

“Working with Wonderly is exactly that. Just wonderful! My website has been transformed into such a beautiful, fun, and user friendly space that my followers absolutely love!”

Hailee

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

The Pasta Queen

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The Pasta Queen

We partnered with Nadia Caterina Munno, known to her audience as The Pasta Queen, to create a digital presence that feels as bold, expressive, and unmistakable as she is. From brand identity to website to email design, the goal was to build a cohesive visual world that could support her growing platform while capturing the drama, humor, and confidence her audience loves.

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Red cursive text reads "the Pasta Queen" on a light beige striped background. | Wonderly
A woman in a colorful outfit holds up spaghetti above a plate, smiling outdoors at a table set with spaghetti and lemons. | Wonderly

Services

Branding • Website Design & Development • Email Marketing Design

Context

Nadia’s brand was expanding quickly across multiple channels, from her cookbook and TV show to products, a membership, and digital content. She needed a visual system that could bring everything together and give her team consistency as the brand continued to grow. The public website also needed to act as a central hub while still feeling full of personality and presence.

Solution

We created a full brand system for The Pasta Queen that blends elegance, playfulness, and a touch of theatrical flair. This included a logo suite, custom patterns, and illustrations that carry across platforms. We brought that identity into a new public website designed to feel immersive and expressive, along with email templates that extend the brand into her audience’s inbox. Together, the system gives her a recognizable, flexible foundation that can grow with her.

A woman in a patterned dress holds strands of pasta in a commercial kitchen, smiling at the camera. | Wonderly

Glamour, humor, and Italian heritage.

Branding

The identity leans into Nadia’s signature mix of glamour, humor, and Italian heritage. We designed a bold logo along with custom patterns and illustrated details that give the brand texture and personality. These elements help everything feel cohesive, whether it’s a product launch, a recipe drop, or a promotional moment.

Pink background with red cursive text and pasta illustrations; phrases include “Bold, Beautiful, Bellissima,” “A Love Letter to Italian Cooking,” and “Pasta First, Questions Later.”. | Wonderly
Illustration of a bowtie pasta, spiral pasta, elbow macaroni, and a lemon on a yellow background with a pasta pattern. | Wonderly

Website

The public website was designed to feel like stepping into Nadia’s world. It guides visitors through her recipes, shows, products, and membership while keeping her voice and energy front and center. Rich visuals, layered typography, and expressive graphic elements help the site feel lively and confident without overwhelming the content.

A smiling woman sits next to various pasta ingredients. The website promotes online Italian cooking classes called "Royal Court of Pasta" with options to join monthly or annually. | Wonderly
Mobile webpage for The Pasta Queen promoting cookbooks, featuring floral and lemon illustrations, blue striped background, and white text inviting users to explore the collection. | Wonderly
Three people in a kitchen, two men in green aprons and a smiling woman holding a rolling pin, stand behind a counter with dough. | Wonderly
A woman sits on a blue scooter holding a basket of vegetables next to a large image of the cookbook "The Art of Italian Cooking" by Nadia Caterina Munno. | Wonderly
A smiling woman in a kitchen holds up fresh pasta. Text offers a free recipe every Thursday via a weekly email newsletter. | Wonderly

Email Marketing

We also created templates for her free newsletter so the brand extends seamlessly into the inbox. Using the same typography, colors, and motifs as the website, each send feels connected to the larger Pasta Queen universe. The result is an email experience that feels polished, recognizable, and fully on-brand.

A colorful collage of website sections featuring Italian food, recipes, a cookbook, a woman eating pasta, and promotional banners for cookbooks and Q&A events. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

GrossyPelosi

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GrossyPelosi

We partnered with Dan Pelosi of GrossyPelosi to create a brand and website as dynamic as his world. A website that could house recipes, guides, cookbooks, media, affiliate products, and a deeply engaged community all in one place. The goal was to design a digital home that felt warm, nostalgic, and unmistakably Grossy while also functioning as a powerful business engine behind the scenes.

Visit the site
Screenshot of Dan Pelosi’s website, GrossyPelosi, featuring Dan smiling at a table with a red checkered tablecloth, holding utensils, and text inviting users to find recipes. | Wonderly

Services

Branding • Website Design & Development • Email Design

Context

Dan’s platform had evolved far beyond recipes. Between bestselling cookbooks, seasonal guides, media appearances, live events, product collaborations, and his Grossery List, he needed a centralized ecosystem that could support multiple revenue streams and content types without feeling overwhelming.

The challenge was building a site that could do a lot (affiliate linking, cookbook promotion, searchable recipes, newsletter growth, press features, guides, and merch) while still feeling like a cozy Italian-American kitchen where everyone is welcome.

Solution

We designed and developed a multi-layered website that balances personality with performance. The new GrossyPelosi.com organizes Dan’s expanding universe into intuitive pathways: recipes, guides, cookbooks, press, shop, and The Grossery List. Behind the warmth and humor is a powerful backend structure that supports affiliate revenue, email capture, product launches, and content discoverability. The result is a platform that feels joyful and nostalgic on the surface, but strategically built for growth underneath.

A person in a green and white striped shirt sits at a table with a bowl of tomatoes, holding one tomato and smiling against a green background. | Wonderly

A cozy Italian-American kitchen where everyone is welcome

Branding

The branding embraces Dan’s “gay Pinterest Mom” persona: sentimental, celebratory, and a little cheeky. Bold typography, nostalgic color cues, playful badges, and layered graphic moments reflect his love of tradition and storytelling. The identity system supports everything from cookbook launches to holiday guides, allowing the brand to flex seasonally while staying instantly recognizable.

A blue scalloped circle with the words "Live Laugh Love" in light green cursive font, centered on a solid yellow background. | Wonderly
A green circle with yellow cursive text reading "I live here now" on an orange background. | Wonderly
Red starburst shape with the white cursive text "Let's go girls" and a small white heart on a solid blue background. | Wonderly

Website

The website was built to carry complexity without sacrificing clarity. We developed a searchable recipe system, structured seasonal guides, press and media archives, cookbook promotional modules, and integrated newsletter capture throughout. Every page is designed to feel inviting and warm while guiding users toward meaningful actions like ordering a book, exploring a guide, shopping favorites, or joining the Grossy mailing list. It’s editorial in feel, but strategic in execution.

A promotional graphic announces Dan Pelosi's new cookbook "Let's Party," available September 2023, with a preorder button and an image of the book featuring party food. | Wonderly
A smiling man in a green and white striped shirt sits at a table with a bowl of tomatoes. Text below introduces him as Dan Pelosi, creator of GrossyPelosi recipes. | Wonderly
A recipe webpage highlights "Peanut Butter and Banana Bread" under sweets, showing a sliced loaf on a wooden board with a knife. | Wonderly
Cover of "Let’s Eat" cookbook by Dan Pelosi, featuring various Italian dishes, with options below to buy standard or signed copies. | Wonderly
Book tour dates for Hillsdale, NY on August 30 at Copake/Hillsdale Farmers Market, and Brooklyn, NY on September 2 at St. Ann's Church. Tickets available for both events. | Wonderly
Screenshot of a recipe website showing a search bar, category links, and featured recipes: Peanut Butter and Banana Bread, Grossy’s Vodka Sauce, Green Goddess Potato Salad, and Any Fruit Crisp. | Wonderly

The Grossery List is Dan’s curated affiliate system featuring his favorite pantry staples, kitchen tools, and “can’t live without” items. We built a flexible structure that allows for easy updates, categorized browsing, and seamless affiliate linking. It transforms personal recommendations into a meaningful revenue stream while maintaining the authenticity and trust his audience relies on.

Logo with "The Grossery List" in stylized script on an orange oval, set against a white background with a blue checkerboard pattern at the bottom. | Wonderly
Two web page mockups for "The Grossery List" feature assorted products, including a book, robe, cookware, green shoes, and canned goods, with checkered borders and link buttons. | Wonderly
A man wearing a yellow cap and blue shirt sits at a table with bowls of food, smiling at the camera in an outdoor setting with artistic murals in the background. | Wonderly

Live, Laugh, Laugh

In the Words of Our Clients

A man in a green and white striped shirt sits at a table with tomatoes, smiling and looking slightly upward. The background is solid teal. | Wonderly

“Working with Wonderly is simply... wonderful! Whether troubleshooting an issue on my website, creating new graphics to support a social media launch, or building a newsletter template, Wonderly is hands-on and goes above and beyond to bring the vision to life. They are a team of experts who excel at making the client-side experience easy and stress-free. Chef's kiss!”

Dan Pelosi AKA GrossyPelosi

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Turkuaz Kitchen

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Turkuaz Kitchen

We partnered with Betül Tunç of Turkuaz Kitchen to create a refined brand and website that reflect the heart of her work: food rooted in tradition, beauty, and storytelling. Known for her cinematic baking videos and bestselling cookbook, Betül needed a digital home that could hold recipes, travel, product recommendations, and long-form storytelling while preserving the warmth and intention that define her world.

Visit the site
Turkuaz Kitchen 1

Services

Branding • Website Design & Development

Context

Turkuaz Kitchen is more than a recipe platform - it’s an immersive expression of heritage, craft, and quiet luxury. Betül’s content blends old-world technique with modern storytelling, creating a deeply loyal audience drawn to both her recipes and her aesthetic. As her platform expanded to include a New York Times bestselling cookbook, travel content, and curated recommendations, she needed a cohesive visual system and digital experience that felt elevated, timeless, and distinctly her.

The challenge was building a site that felt as artful as her photography and video content without sacrificing usability or structure.

Solution

We developed a visual identity and custom website that bring Turkuaz Kitchen’s sense of romance and refinement into a cohesive digital space. Drawing from natural textures, muted tones with bright accent pops, and heritage-inspired details, the brand system feels classic yet contemporary. The website balances editorial storytelling with functional clarity, allowing recipes, cookbook promotion, travel features, and product recommendations to live seamlessly together. Every element was designed to feel intentional and grounded.

A woman in historical clothing serves tea and food to a seated girl at a small table by a window, with bread, fruit, and jam visible. | Wonderly

Food that feels like home. rooted in tradition, made with intention.

Website

The website was designed to feel immersive, mirroring the warmth and depth of Betül’s visual world. Generous spacing, serif typography, and handdrawn elements create a sense of calm, while structured navigation ensures visitors can easily explore recipes, cookbook details, travel stories, and curated recommendations. The result is a digital experience that feels like stepping into her kitchen: sunlit, deliberate, and full of story.

Desktop 1
A woman in a hat and vest smiles while holding a basket of fresh vegetables. Text introduces Betül Tunc of Turkuaz Kitchen and invites readers to learn more. | Wonderly
A hand arranges edible flowers on a sheet of dough; below is a Substack newsletter signup promoting recipes and reflections by Betül. | Wonderly
A promotional image for the cookbook "Turkuaz Kitchen" by Betül Tunç, showing the book cover featuring a woman preparing food, with a New York Times Bestseller badge. | Wonderly
A yellow house with green shutters and a balcony is surrounded by bright pink flowers under a partly cloudy sky. Text above describes summer travel plans. | Wonderly
Desktop 2

A Community That Feels at Home

Three user comments praise a website; comments highlight exceptional quality, excellent content, many recipes, and beautiful design. | Wonderly
Two user comments praising a website: Julie highlights helpful notes and pictures, while Maëlle appreciates clear metrics and easy navigation. | Wonderly
Three user comments praising a new website for its attractive design, warmth, friendliness, and delicious recipes. Each comment is accompanied by a name and date. | Wonderly
A smiling woman in a kitchen holds up pasta. Text below offers a free recipe every Thursday via a newsletter, encouraging home cooking with confidence and joy. | Wonderly

In the Words of Our Clients

Woman wearing black sunglasses and a patterned headscarf, smiling and resting her face on her hand while sitting in a car. | Wonderly

“Everyone has been telling me how beautiful and cozy my website is, and I have Wonderly to thank for bringing the online home of Turkuaz Kitchen to life! We felt supported during every step in the process.”

Betül Tunç of Turkuaz Kitchen

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Molly Baz

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Molly Baz

We first partnered with Molly Baz in 2021 to bring The Club, her fast-growing recipe membership, to life. After outgrowing Patreon, Molly needed a custom platform where her brand, voice, and creativity could shine. Wonderly designed and developed a self-hosted WordPress site powered by Memberful and Mailchimp, giving her complete ownership of her content, audience, and revenue.

Visit the site
A woman in a red top stands in a kitchen, smiling and eating from a plate piled with crispy fried snacks. | Wonderly
Bold white text reads "THE CLUB" in a retro font on a red background, with smaller yellow text below that says "by Molly Baz. | Wonderly

Services

Website Design & Development • Memberful Integration • Content Migration• Email Design for Membership Communication • Marketing Creative & Ad Design • Ongoing Support & Enhancements

Context

Molly’s membership began on Patreon, where she quickly built a large and loyal audience. But as her following grew, the platform’s limitations became clear. She needed more control over how recipes were displayed, how members interacted, and how subscription revenue was managed. A custom website wasn’t just a design refresh, it was a strategic move toward owning her audience, supporting richer content, and building a more reliable and scalable revenue engine.

Solution

Wonderly created a fully custom WordPress platform tailored to the way Molly cooks, writes, and connects with her audience. The new site features seamless Memberful integration for subscription management, a streamlined workflow for publishing a fresh recipe every Friday, and community tools like comments and member suggestions that keep engagement high. We migrated her archive from Patreon, introduced a more intuitive and cooking-friendly recipe layout, and connected everything to Mailchimp to power automated onboarding, weekly sends, and retention-focused email flows. We designed branded membership emails that extend The Club’s visual identity and create a cohesive experience from site to inbox. Since launch, we’ve continued supporting Molly’s team with enhancements and creative campaigns, allowing The Club to grow without constraints.

A website page from "The Club by Molly Baz" displays dishes including Houston’s Emerald Kale Salad and Egg in a Hole Soup under the "Latest And Greatest" section. | Wonderly

The Membership

Each week, members receive a new Molly recipe, complete with step-by-step instructions, photography, and an active comments section that sparks conversation, feedback, and requests. We also designed the weekly email templates that announce each drop, keeping the experience consistent and unmistakably Molly. The Club has evolved into a lively, food-forward community space and a central pillar of Molly’s digital business model.

A pumpkin cream pie with whipped cream topping sits on a plate next to a pie dish, with a detailed recipe and ingredient list displayed beside the image. | Wonderly
A plate of meatballs in sauce sits on a table with drinks and other dishes; the text reads "Step 1: Make the Meatballs, Page 142. | Wonderly
A smiling woman poses for a photo at a social gathering, surrounded by people, above a text promoting her as a cookbook author and food enthusiast. | Wonderly
A recipe webpage for a Black and White Martini cocktail, featuring the title, a brief description, and preparation details in a red and beige color scheme. | Wonderly
Screenshot of an online comment section where a user asks about making a recipe without a food processor, and Molly Baz replies with alternative instructions. | Wonderly
A blue online form for suggesting recipes, with fields for email and recipe suggestion, and illustrations of food and cooking items in the background. | Wonderly

Impact

The Club is now one of Molly’s most dependable and lucrative revenue streams, supported by a platform that gives her full control over her audience and long-term growth. Engagement remains consistently strong thanks to weekly recipe drops, a clean editorial system, and built-in community features that encourage connection. Moving off Patreon strengthened retention, expanded creative flexibility, and provided a digital home that can evolve with new content formats, campaigns, and the continued growth of Molly’s brand.

Screenshot of a food blog with recipes, a giveaway announcement, images of meals, and a woman eating noodles in the top right corner. Various sections are highlighted in red and beige. | Wonderly
Red tour poster with white retro text listing six cities and dates in October. One button, for Washington, D.C. on 10.11, is highlighted in green and says "SNAG TIX. | Wonderly
A promotional graphic for a live cooking class on October 25th, featuring food on a table and instructions on how to join the class by ordering a product in advance. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Alix Traeger

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Alix Traeger

Wonderly partnered with Alix Traeger to create a bold, personality-forward brand and website that reflect her signature approach to cooking: joyful, approachable, and never too precious. Known for her viral BuzzFeed Tasty videos and her debut cookbook Scratch That, Alix needed a digital home that could house her evolving brand world while feeling unmistakably her.

Visit the site
Bright graphic with the name "Alix Traeger" and a photo of a woman in a blue dress eating pizza, seated at a pink table with food and drinks; colorful text background. | Wonderly

Services

Branding • Website Design & Development

Context

As Alix’s platform expanded beyond viral recipe videos into publishing, long-form storytelling, and original content, her brand needed room to grow. She was launching her debut cookbook, building a presence across YouTube, Instagram and TikTok, and developing deeper connections with her audience. The challenge was creating a cohesive identity that could unify these touch points while preserving the humor, warmth, and relatability that made her audience fall in love with her in the first place.

The brand had to feel vibrant and expressive, but still structured enough to support commerce, partnerships, and long-term growth.

Solution

We developed a colorful, high-energy visual identity and custom website that celebrate Alix’s “embrace the mess” philosophy. From bold typography and playful graphic elements to intentional layouts that guide users through recipes, videos, and product recommendations, every decision balances personality with usability. The site serves as a central hub for her cookbook launch, original content, and community engagement, adn is designed to grow alongside her evolving creative career.

A woman and a small dog wearing matching strawberry sweaters sit in front of a strawberry dessert; the dog has whipped cream on its nose. | Wonderly

A little chaos. A lot of flavor.

Branding

Alix’s brand identity leans into saturation, movement, and a little bit of chaos in the best way. Ink splatters, curved text treatments, layered color moments, and expressive typography reflect her humor and spontaneity, while still maintaining consistency across platforms. The logo system captures her playful confidence, creating a recognizable mark that feels equally at home on a cookbook cover, a website header, or a social post. The result is a brand that feels human, lively, and unmistakably Alix.

A yellow paint splatter on an orange background with a repeating geometric pattern. | Wonderly
A woman with long blonde hair wearing an orange top laughs while holding a piece of food in one hand against a blue background. | Wonderly
Pink background with bold red text reading "ALIX TRAEGER" and smaller white text saying "embrace the mess," with a paint splatter over the "I" in "ALIX. | Wonderly

Website

We designed and developed a custom website for Alix that acts as both a content engine and a personality showcase. The layout supports multiple content streams, from cookbook promotion to videos and curated product recommendations, without feeling overwhelming. Bold visuals and dynamic graphic shapes create rhythm and movement, while intuitive navigation keeps everything easy to explore. The result is a digital home that feels as joyful and inviting as cooking in Alix’s kitchen.

A cookbook titled "Scratch That" by Alix Traeger is displayed next to text announcing its release, with fried chicken and splashes of sauce as background elements. | Wonderly
A green webpage section titled "Videos" with a search bar, filter button, and a featured video titled "TOUR OF TASTY" showing a smiling woman below. | Wonderly
A woman in an orange top smiles while holding a cookie, with text introducing her as Alix, a self-taught cook and digital creator, above a pink "Contact Me" button. | Wonderly
A smiling woman in a polka dot apron stands below a "Let’s Chat!" invitation to subscribe via email or follow on social media for behind-the-scenes content. | Wonderly
A woman smiles while holding up a biscuit, surrounded by food and a glass of wine, promoting her cooking and travel video series titled "Alix in Action. | Wonderly
A menu page titled "What's Inside" features photos of various dishes, a short description, and a list of six recipes including cookies, ribs, chicken wings, dip, sandwiches, and salad. | Wonderly
Woman in colorful top lounges on a pool float, eating fried food and adjusting her sunglasses, with clear blue water in the background. | Wonderly

Flavor first. Perfection optional.

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Today I Learned

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Today I Learned

Wonderly partnered with Dr. Harini Bhat to bring her science brand, Today I Learned, to life through a complete visual identity and website experience. Rooted in the belief that science should feel relevant, accessible, and part of everyday conversation, the brand needed to balance credibility with energy. Together, we built a system that feels as smart as it is engaging, pairing bold, galaxy-inspired textures with confident typography and clean digital design to make learning feel memorable.

Visit the site
Logo for "Today I Learned with Dr. Harini Bhat" featuring science icons on a colorful galaxy background. | Wonderly

Services

Branding • Website Design & Development • Substack Branding • Art Direction

Context

Today I Learned is a science-driven platform led by Dr. Harini Bhat that transforms complex topics into clear, compelling stories. Through credible research and approachable storytelling, the brand focuses on helping audiences understand the “why” behind the world around them—from the cosmos to the human body to the systems that shape daily life.

The challenge was to create a visual identity that felt authoritative without being academic, vibrant without losing clarity, and flexible enough to evolve as new topics and formats emerged.

Solution

Today I Learned now has a cohesive visual and digital foundation that can grow alongside its audience. The brand feels credible without being intimidating, vibrant without being chaotic, and structured enough to support future expansion across newsletters, speaking, partnerships, and new content formats. It positions Dr. Harini Bhat not just as a science communicator, but as a trusted voice making science part of everyday conversation.

A woman in a white outfit sits at a table with a microscope and flowers, resting her chin on her hand and looking to the side. | Wonderly

"Science is not niche. It is the engine of everything we care about."

Branding

We developed a full logo suite and visual identity designed to feel contemporary, confident, and full of curiosity. Bright, saturated color palettes and galaxy-inspired textures introduce movement and wonder, while strong typography and structured layouts ground the brand in credibility. We also provided early art direction and moodboarding to help shape the final photography and ensure visual consistency across platforms.

Text on a pink background reads "Today I Learned HISTORY" with an icon of stacked books next to "HISTORY. | Wonderly
Green background with the text "Today I Learned SCIENCE" in bold letters, accompanied by a small atom graphic. | Wonderly
A graphic with the text "Today I Learned Technology" in blue on a light blue background, with a pink brain and circuit icon next to the word "Technology. | Wonderly

We helped provide art direction for the final photography, and provided an initial moodboard that shaped the final brand.

A collage showing a progression from art direction mockups on the left to final photoshoot images on the right, featuring women in vintage-inspired outfits and settings. | Wonderly

Website

We designed and developed Today I Learned’s website to feel as engaging and dynamic as the ideas it shares. Bright, saturated colors and galaxy-inspired textures bring a sense of movement and wonder, while clean layouts and intentional interactions keep everything easy to navigate. Every element was designed to balance energy with clarity, creating a site that’s both fun to explore and effortless to use. The result is a digital space that captures the excitement of discovery while keeping the user experience front and center.

A woman in a lab coat and orange glasses holds lab glassware against a cosmic background with text promoting a science-themed newsletter and video series. | Wonderly
Blue poster with white text describing a science communicator’s achievements, including awards, social media following, and recognition by PBS, Mission Unstoppable, and EarthHQ. | Wonderly
A promotional graphic encouraging science newsletter subscriptions, featuring text and three laboratory flasks with colorful liquids and flowers. | Wonderly
A promotional graphic for "Today I Learned with Dr. Harini Bhat" features text about science becoming more addictive, an explore button, and a call to join 11,000+ curious minds. | Wonderly
Mobile website menu for "Today I Learned with Dr. Harini Bhat" displaying navigation links and floral decoration at the bottom. | Wonderly

Substack Branding

We created a secondary logo system that leans into flexibility and play. An interchangeable icon adapts depending on the topic at hand, whether exploring science, history, or technology, keeping the brand dynamic while remaining instantly recognizable.

Today I Learned History" text with education-themed icons—a magnifying glass, scroll, books, and column—on a maroon background with a white border. | Wonderly
Today I Learned Science" logo with science-themed icons such as an atom, test tube, flask, and brain on a green textured background with white border lines. | Wonderly
Today I Learned Technology" text logo with technology-themed icons for the letters O, A, and D on a blue background with a white bordered frame. | Wonderly
A news website homepage highlights an article on MH370 new evidence, alongside articles about strong spider silk, "Dare Stones," and a list of most popular stories. | Wonderly
A graphic about MH370’s disappearance shows a map of Malaysia with radar paths, highlighting the moment communication was lost and the later discovery of debris. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Hell Yeah Business Management

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Hell Yeah Business Management

Wonderly partnered with Hell Yeah Business Management to build a brand and website that bring financial clarity to the creative world. Designed for agencies, production houses, studios, and culture-makers, Hell Yeah needed an identity that felt strategic without losing personality. We created a visual and digital presence that reflects their mission: replacing financial chaos with systems creatives can actually trust.

Visit the site
Text "hell yeah business management" in brown on a yellow background, with starburst icons in brown squares along the border. | Wonderly
Person with short dark hair and round glasses, wearing a light blue button-up shirt, smiling in a brightly lit indoor setting. | Wonderly

Services

Branding • Website Design & Development • Illustration

Context

Hell Yeah Business Management serves a specific audience: fast-growing creative studios with real revenue, real payroll, and real complexity, but without the financial structure to match. Founded by Paco de Leon, the brand sits at the intersection of creative culture and financial strategy. It needed to feel authoritative enough to handle high-level business management and tax support, while remaining approachable, human, and rooted in the creative community.

The challenge was to create a brand that could speak to ambitious founders who are confident in their craft, but overwhelmed by their numbers.

Solution

We developed a bold, personality-forward brand and digital experience that makes financial structure feel empowering instead of intimidating. Through expressive typography, saturated color, playful shapes, and custom illustrations, we built a system that balances warmth with authority. The website translates complex services into language that feels clear and conversational, guiding users from uncertainty to clarity with intentional structure and strategic messaging.

Light blue graphic with large text stating "We're proactive so you don't have to be," small text promoting easy bookkeeping, and an illustration of a calculator relaxing on a lounge chair. | Wonderly

Illustrations

Illustration became a central storytelling device for the brand. From lounging dollar bills to plated tamales and enchiladas representing service tiers, each custom illustration reinforces the tone: smart, self-aware, and culturally fluent. The illustrations soften financial topics without trivializing them, making the brand memorable while supporting clarity. They bring personality to key moments across the website and help differentiate Hell Yeah from traditional accounting firms.

A cartoon dollar bill with arms, legs, and sunglasses relaxes on a deck chair against a blue background. | Wonderly
Cartoon stack of money wearing sunglasses, sitting in a chair, reading a newspaper, and holding a mug labeled "#1. | Wonderly
Cartoon of a dollar bill wearing sunglasses and gloves, riding a skateboard, with a pink background. | Wonderly
A simple line drawing of a wrapped tamale tied with string, placed on a round plate. | Wonderly
Line drawing of a plate with a taco, a dumpling, and a small round dipping sauce container. | Wonderly
Line drawing of enchiladas or rolled tortillas on a plate, topped with sauce and filled with a chunky mixture. | Wonderly

Branding

The visual identity was designed to feel expressive and confident, not corporate. Bold color combinations, layered textures, playful badges, and strong typography create a system that mirrors the creative energy of Hell Yeah’s clients. Messaging like “DIY is dead” and “Creative doesn’t mean chaotic” is supported by a brand that feels both relevant and operationally solid. The result is an identity that positions Hell Yeah as a trusted financial partner.

Text graphic with the words "hell yeah" in bold orange font, a starburst shape, and a pink badge reading "business management" on a dark maroon background. | Wonderly
A dark brown starburst shape on a light blue background features the text "hell yeah" in yellow, surrounded by the phrase "business management" in a circular layout. | Wonderly
The image shows the letters "hy" stacked above "bm" in a serif font, with a small gold starburst graphic to the right of the "y," all on a dark green background. | Wonderly
The phrase "hell yeah" is displayed in large text with a starburst between the words; a label reads "business management" on the right side. | Wonderly
A simple yellow sunburst graphic with evenly spaced rays on a muted pink background. | Wonderly

Website

The website was built to translate clarity into structure. Clear pathways guide visitors through services, tax support, and engagement options, while interactive elements and visual rhythm keep the experience dynamic. We designed and developed a site that balances personality with usability, ensuring that Hell Yeah’s ideal clients can quickly understand offerings, see themselves reflected in the messaging, and confidently book a consult.

Website homepage with bold text saying "Financial Clarity for the Culture-Makers" and buttons for services, blog, newsletter, contact, and client login. | Wonderly
A promotional graphic for a financial service highlighting dashboards, cash modeling, monthly reports, Slack access, and a "Book a Call" button. | Wonderly
Illustration of a money stack wearing sunglasses and skateboarding, with text describing a company vibe as creative, chill yet competent, structured, and likened to a dream CFO. | Wonderly
Yellow graphic introducing Paco De Leon, founder and principal, with headshots of Paco and two team members, and a brief description of Paco's work and podcast. | Wonderly
A flyer advertises two bookkeeping services: "The Hot Tamale" with a $550 monthly flat fee, and "The Combo Plate." Each section has food illustrations. | Wonderly
A teal graphic asks "Is this for you?" and lists four business challenges, with a badge saying "no shame, just systems" and a button labeled "Here's How it Works. | Wonderly

In the Words of Our Clients

Person wearing a green hat and round glasses holds up the book "Finance for the People" by Paco de Leon, partially covering their face. | Wonderly

“My brand and site BEFORE Wonderly was janky, at best. If I’m being honest, I can’t believe I even got clients with it and it definitely held us back in a lot of ways. Now, with a solid brand and site, we’ve been able to confidently change our positioning and highlight our new offerings, which has been vital not just to growing but meeting this economic moment. [feel free to tweak that for when we’re not in a free-fall recession time].

Everyone that’s seen our new site is more impressed and in love with the new brand than I even imagined they would be. The fact that a services site about finances makes people smile, excited and joyful really says it all.

Working with Wonderly is like having a thoughtful, creative strategist climb into your head to help you translate what you think you want and what you love about other brands into something that is cohesive, natural and uniquely you. It’s so fun having them as design partners. They made something so cool that I’m so proud of. 11/10, would do it all over again!”

Paco De Leon

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

The Royal Court of Pasta

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The Royal Court of Pasta

Nadia Caterina Munno, known to millions as The Pasta Queen, built a massive following by sharing her passion for authentic Italian cooking. With over 12 million followers across social platforms and a highly engaged email audience, she had already captured attention at scale.

The opportunity was to deepen that relationship and create a space where her most devoted fans could go beyond watching and step into her world. Together, we built The Royal Court of Pasta, a membership experience designed to turn Nadia’s content into something participatory, intimate, and enduring.

Visit the site
Screenshot of The Royal Court of Pasta website featuring a promotional message, a photo of a woman gesturing while speaking, and buttons to join the cooking platform. | Wonderly

Services

Membership Strategy & Monetization • Website Design & Development • Branding • Illustration • Platform, Content & Lifecycle Experience • Community, Intimacy & Growth

Context

Nadia’s audience was deeply invested in her voice, her recipes, and her perspective on Italian cooking. She had already developed a rich library of written recipes, masterclass-style videos, and cultural insights. What was missing was a structured environment where that content could live, grow, and be experienced as part of a community.

The goal was to elevate her existing content into a premium offering while creating a space that felt personal, immersive, and worthy of her brand.

Solution

We transformed Nadia’s content ecosystem into a subscription-based experience that offered both value and belonging.

Her recipes, videos, and cooking philosophy became the foundation of a curated membership platform. Rather than existing as standalone pieces, everything was organized into a cohesive experience that members could return to again and again. The Royal Court of Pasta was positioned not just as access to content, but as entry into Nadia’s inner circle.

A woman appears in five different settings: preparing food outdoors, eating pasta, tasting sauce in a kitchen, posing with a watermelon, and dining outdoors by a lake. | Wonderly

Supporting Fandom

The Royal Court of Pasta was designed to nurture fandom, not just traffic. Every element of the experience reinforced Nadia’s voice, her values, and her connection to her audience.

By aligning content, communication, and community, the platform created a space where fans could feel seen, included, and inspired.

A gold ornate face and headdress graphic with the text "the Royal Court of Pasta" on a red background with vertical subtle stripes. | Wonderly
Illustration of a lemon and three types of pasta: fusilli, farfalle, and elbow macaroni, on a light striped background. | Wonderly

Designing The Experience

The platform was designed to feel elevated yet personal, reflecting Nadia’s larger-than-life personality while maintaining a sense of intimacy.

Members could explore her growing library of recipes and masterclasses while also engaging in ongoing experiences that made the platform feel alive. The structure supported both discovery and depth, allowing new members to dive in while giving returning members reasons to stay.

A plate of Italian minestrone soup with greens, beans, and a slice of toasted bread on a white dish, titled "The BEST Authentic Italian Minestrone Recipe. | Wonderly
Promotional image for The Royal Court of Pasta showing Nadia teaching Italian cooking in three video stills, with text describing live cooking and masterclass-style lessons. | Wonderly
A mobile app screen displays a food selection interface, featuring “Creamy Eggplant and Burrata Pasta” with an image of the dish on a patterned plate. | Wonderly
A woman holding a bowl of pasta smiles in front of a yellow van. The text promotes gifting a year of Royal Court of Pasta Membership and explains how the gift works. | Wonderly
A woman in a kitchen applies lipstick while holding a spoon. Text announces a live cooking class on May 10th at 7pm ET, with details on participation and a button to save a spot. | Wonderly
A pink banner with red text and illustrations features phrases about Italian cooking, including bananas, pasta, a peach, and decorative script lettering. | Wonderly

Driving Retention and Growth

We partner closely with Nadia’s team to support the long-term success of the membership through a focus on retention and lifecycle strategy.

This included building and optimizing email marketing systems, developing automations, and creating thoughtful communication flows that guided members from onboarding through ongoing engagement.

Screenshot of a newsletter featuring three sections: a woman eating pasta, a berry dessert in a glass, and a plate of yellow risotto, each with related text and headlines. | Wonderly
A woman in a patterned dress smiles while holding strands of uncooked pasta in a commercial kitchen. | Wonderly

Transforming a global food personality into a membership-driven culinary world

The Outcome

The Royal Court of Pasta successfully extended Nadia’s brand beyond social media and into a fully owned membership platform.
Her audience now has a dedicated space to engage more deeply with her content, learn directly from her, and participate in an ongoing culinary experience. The platform supports recurring revenue while strengthening long-term audience relationships.

Most importantly, it allows Nadia to show up in a way that is more personal, more intentional, and more connected to the people who love her work.

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Haley Hoffman Smith

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Haley Hoffman Smith

Haley’s work lives at the intersection of creativity and transformation. Our role was to create a digital space that could hold both, giving her audience a place to not just discover what she makes, but experience the feeling behind it.

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Woman in a bright pink blazer smiles at the camera; background includes her name, a latte, sparklers, and a night sky photo on a pink gradient. | Wonderly

Services

Branding • Website Design & Development

Context

Haley came to us with a powerful body of work, but a digital presence that didn’t reflect it. Her existing site felt templated and constrained, lacking the depth, dimension, and personality that defines her brand. At the same time, her world was expanding. Her music, books, and membership experience, Dreamaway, all needed to live together cohesively without losing their individuality.

Solution

We created a brand and website experience that feels expressive, dimensional, and fully aligned with her work. Building from Dreamaway, we developed a distinct identity and designed an immersive site that invites exploration and connection.

We also crafted a custom sales experience for Dreamaway and supported ongoing launches, creating a digital ecosystem that grows with her and meets her audience at every entry point.

A woman with long brown hair, wearing a white shirt and pink top, stands smiling on a balcony overlooking a river and cityscape at sunset. | Wonderly

“You’ve Always had the magic.”

Branding

Haley’s brand needed to feel like an extension of her world, not a departure from it. We built on the visual language of Dreamaway to create something cohesive, while carving out space for her personal brand to stand on its own.

The identity blends softness with vibrancy, pairing rich color with moments of light, texture, and sparkle. It feels expressive, a little ethereal, and unmistakably hers. Every element was designed to hold both her artistry and her message, giving her a brand that can evolve alongside her work.

The name "Haley Hoffman Smith" is displayed in purple text on a textured white background, surrounded by gold icons of a butterfly, heart, star, and musical note. | Wonderly
White letters "HHS" in a serif font are arranged vertically on a pink background, with a small white star shape below the letters. | Wonderly
Gold glitter text reading "DREAM AWAY" on a purple background with faint star-like sparkles. | Wonderly
White letters "HHS" and a small star symbol on a solid purple background. | Wonderly

Website

The website was designed to feel immersive from the first scroll. We moved away from boxed-in layouts and brought in depth, layering, and full-bleed moments that invite people into Haley’s world.

Each page is intentional in its flow, guiding visitors toward her music, her membership, and her products without feeling transactional. Instead, it feels like discovery. A place to explore, to feel, and to connect before taking the next step.

We also created a custom-designed sales experience for Dreamaway that lives within her ecosystem while elevating what Kajabi alone could offer.

Desktop 1
A promotional image for the book "You Have The Magic" by Haley Hoffman Smith, featuring the book cover and a blurred photo beside it, with a brief description and an "Order Now" button. | Wonderly
Book cover for "You Have the Magic" by Haley Hoffman Smith above a description of the book and purchase buttons for Amazon, Barnes & Noble, and Books-A-Million. | Wonderly
Purple promotional graphic for Dreamaway, describing it as a subscription for subconscious transformation with sessions, visualizations, and live workshops for personal growth and life changes. | Wonderly
Promotional image for a book pre-order campaign offering perks like a bonus chapter, handwritten digital note, and early Q&A access. Pink and gold text on a lavender background. | Wonderly
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A woman in an orange dress poses by the water at night with the Eiffel Tower in the background; above, a smaller photo shows her standing in the sea at sunset. | Wonderly

"Everything you need is already within you."

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Grossy World

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Grossy World

When Dan Pelosi dreamed up GrossyWorld, it wasn’t meant to be a typical membership platform. It was an online universe for GrossyGirls. A place to gather around food, friendship, family, and FUN. We partnered with Dan to design a digital home that felt just as bold, nostalgic, and delightfully over-the-top as the Grossy brand itself.

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A man in a checkered bib smiles while holding utensils, ready to eat fried chicken; text reads “I’m a Grossy Girl in a Grossy World” and a badge says “Live Laugh Love.”. | Wonderly

Services

Brand Extension • Membership Website Design & Development

Context

Dan’s audience was already engaged and constantly in conversation with him across Instagram, recipes, and newsletters. GrossyWorld needed to centralize that energy into one cohesive, members-only experience. The platform had to house exclusive recipes, live events, chat rooms, archives, and special perks while still feeling unmistakably Grossy. It couldn’t feel corporate or techy. It needed personality, humor, and heart.

Solution

We designed a fully immersive membership experience inspired by old-school diner menus and nostalgic placemats. The main landing page is styled like a vintage diner table mat, complete with playful typography, structured menu sections, and a bold monochromatic red palette that feels instantly iconic. Every touchpoint reinforces the idea that GrossyWorld is a place you pull up a chair to.

Underneath the charm is a thoughtful structure that supports Sunday Dinner drops, searchable archives, Discord chat rooms, live cook-alongs, early product access, and more. The design balances whimsy with usability so members can easily navigate the platform without losing the magic.

A website homepage features red and white sections with event announcements, chat room links, classifieds, discount codes, and an invitation to refer friends, all in a grid layout. | Wonderly

Part retro menu, part group chat, part Sunday dinner table. GrossyWorld turns diner nostalgia into a place you actually get to hang out.

Three album covers: a hand holding a phone with repeated text "The Screenshot", a red lollipop labeled "Grassy World", and a child asleep at a table with the words "GUS' CORNER". | Wonderly

Membership Site

GrossyWorld feels like stepping into Dan’s favorite diner, but online. The all-red interface, menu-inspired layouts, and playful hierarchy create a cohesive brand extension of GrossyPelosi.com while standing confidently on its own. The experience is nostalgic, communal, and highly functional, turning a membership into something that feels less like a subscription and more like belonging.

A man sits at a table with food, smiling and holding a fork. Text promotes GrossyWorld, an online community for recipes, body positivity, and culture, with options to join or gift membership. | Wonderly
A promotional flyer with sections advertising Gus' Corner, discount codes and giveaways, and a referral program, all in red and cream colors with decorative elements. | Wonderly
A smiling person in a red cardigan stands in a colorful kitchen. Text below announces a live, members-only event on June 19th at 6:00pm EST. | Wonderly
Red and cream graphic promoting gifting an annual GrossyWorld subscription, with instructions and a button labeled "Gift a Year of Grossy World. | Wonderly
Red and white web page for "Grossy World" featuring a large glossy candy, site access buttons, and the phrase "I'm a Grossy Girl in a Grossy World." Options to join or gift membership are shown. | Wonderly
A picnic spread with corn on the cob, sliced tomatoes, lettuce, grilled burgers, buns, baked beans, and hot dogs arranged on a table, next to a printed shopping list. | Wonderly
A pattern of evenly spaced vertical red and white stripes is arranged in horizontal rows across the entire image. | Wonderly
A person wearing a blue beanie, red cardigan, and graphic t-shirt stands in a colorful kitchen, smiling and holding an orange. | Wonderly

GrossyWorld is an online universe for GrossyGirls to engage with the entire Grossy community about food, friendship, family, FUN... and everything else you DM with Dan about!

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly