The Starling Club

November 3, 2024 by Allie Lehman

The Starling Club

We were able to work with Jamie Beck, founder of The Starling Club, to bring this magical online community to life! We collaborated to design and build out a custom membership site to house her recipes, essays, tutorials, travel guides, and much more. We new this membership needed to be beautiful and functional — allowing for features to be added as the community dreamt up their ideal space.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

ILLUSTRATION

A website page displays a Chateau de Mille Mushroom Tart alongside several menu options and a decorative flower. | Wonderly

Plate of Camembert toast with salad and pink drink on a table. A hand reaches for the plate. Inset image of a Gregory Peck and Audrey Hepburn movie poster below. | Wonderly

Hand-drawn icons of spaghetti, an open book, a camera, a globe, a place setting, a film camera, stacked books, and a flower. | Wonderly

A woman in a white dress looks out a window. Below, there’s a suggestion box form with fields for name and ideas. Decorative floral background. | Wonderly

A website form for submitting artwork, including fields for name, email, artwork title, and an optional website link. | Wonderly

A floral bouquet in a vase sits on a table alongside a book titled "A Year in Provence" by Peter Mayle. The screen displays an article titled "In Conversation with Jennie Mayle. | Wonderly

Made possible by humans like this

A person with long, curly hair wearing a floral-patterned garment against a neutral background. | Wonderly

A person with a plaid shirt and a slight smile stands in front of a purple background. | Wonderly

A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly

Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly

The Food Section

January 24, 2024 by Allie Lehman

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The Food Section

We collaborated with Hanna Raskin, founder of The Food Section, to design and develop a brand new home for the growing publication. The Food Section covers food and drink across the American South as though it mattered as much as crime and politics (because it does). The publication started on Substack but Hanna soon learned about the limitations: the challenge to stand out as a brand, lack of analytics, the inability to incorporate advertisements, and much more. We worked together to address all of those things by building a WordPress x Memberful x Campaign Monitor solution.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

CONTENT MIGRATION

EMAIL DESIGN

A plate of oysters topped with seasoning, placed on a bed of small pebbles. Text reads: "Weekly - Chef's plans go south. Brochu’s in Savannah, Georgia is an oyster season destination. | Wonderly

A quote by Glenn Roberts praises The Food Section's trajectory, comparing its potential influence to The New York Times. Time and date noted below. | Wonderly

"One of the reasons I wanted to migrate The Food Section off Substack was I felt like the brand had its own identity beyond the newsletter platform. But I didn't have a clue how it might look as a standalone site. The Wonderly team not only crafted the perfect design, but produced it through a process so collaborative and supportive that I emerged with new clarity about my brand's meaning and mission---as well as a gorgeous, easy-to-navigate website that The Food Section's readers love."

- Hanna Raskin, Founder

Two men posing for a photo indoors, one in a white suit and the other in an "Illinois Grandpa" sweater; followed by a vintage scene of men with recording equipment. | Wonderly

Subscription page for a magazine featuring food and drink coverage in the American South, with headlines about missed articles and a call to action for subscription options. | Wonderly

The final website embodies a 'choose-your-own-adventure' experience, allowing users to easily navigate through both recent and archived content. This approach ensures that The Food Section's rich history is accessible and engaging for new and existing readers alike. We even added a fun feature called “Potluck” where a member can be taken to a random article from the archives.

A webpage featuring articles on food history and culture, with images and titles such as "With a Wineglass of Whiskey" and "Dipping Back into the Guild Guide," among others. | Wonderly

A subscription plan offers "South" and "Nashville" options for $5/month or $49 annually, with buttons labeled "Monthly" and "Annually" for each. | Wonderly

Map highlighting specific U.S. states, with text about TFS branded pencils and headlines for articles or features. | Wonderly

Made possible by humans like this

A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly

A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly

The Bittman Project

January 22, 2024 by Allie Lehman

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The Bittman Project

We worked with Mark Bittman and his incredible team to seamlessly merge his website and his Substack into one self-hosted site using Memberful x WordPress. The new site allows for a real recipe archive that’s categorized and can be seamlessly search + filtered. Mark’s epic collection of recipes now allow visitors to go into “cook mode” (that is, your screen won’t go dark when you’re cooking from a recipe that’s on your computer) and keep your own (private) notes within.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

BRANDING

MERCH DESIGN

CONTENT MIGRATION

Screenshot of The Bittman Project webpage featuring articles on cooking, with a focus on food. One article discusses eggplant, another a big announcement, and an introductory piece welcomes to the project. | Wonderly

A smiling man and woman pose outdoors. The text above reads "FOOD IS EVERYTHING" and below welcomes visitors to The Bittman Project. | Wonderly

A black and white website menu with sections: Recipes, Reads, Shop, and More. Subsections include All Recipes, Your Saved Recipes, About, FAQs, Refer A Friend, Account, and Log In. | Wonderly

Website page displaying 341 recipes, highlighted recipe for "Polenta" by Mark Bittman, published on December 6, 2023, with a "Paid" label. | Wonderly

Bowl of three-bean soup topped with guacamole and served with tortilla chips, displayed on a white background. | Wonderly

Screenshot of "The Bittman Project" website showcasing recommended items: a cheese knife, tortilla press, a book on cakes, and other kitchen products. | Wonderly

Text reads "Food Is Everything." in blue, sans-serif font on a white background. | Wonderly

Man standing with vegetables on a table, next to a block of text discussing the impact of food on humans and various global issues. | Wonderly

Recipe card for Smoky Three-Bean Soup with Tomatillo Salsa showing cook mode, serves 4, takes 45 minutes, with ingredients listed. | Wonderly

Made possible by humans like this

A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

A person in a striped shirt smiles in front of a red brick wall. | Wonderly

Molly Baz

January 22, 2024 by Wonderly

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Molly Baz

We first designed and developed Molly Baz’s membership in 2021. Molly is able to publish a brand new recipe every Friday where members can try them out, comment, and suggest new recipes. Having originally launched on Patreon, Molly felt limited in how her brand was able to come to life. We helped move her platform to self-hosted solution through WordPress x Memberful x Mailchimp.

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The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

MEMBERFUL INTEGRATION

CONTENT MIGRATION

CREATIVE ADS

Website page showing three food dishes: "Clean Out The Fridge and Cook It To Death Soup," "Minty Broccolini and Almond Pesto," and "Toasted Tiny Pasta. | Wonderly

Three dishes: a mixed vegetable soup, a bowl of spiced tomato broth with cauliflower, and a broth with garnish. Text labels each dish with playful names. | Wonderly

A red pop-up menu lists options like "The Club," "All Recipes," and "My Faves." Background shows partial images of food dishes. | Wonderly

Recipe suggestion form with fields for email and suggestions, a submit button, and an illustration of red dancing figures at the bottom. | Wonderly

Person in a red outfit eating fries in a kitchen with the text "THE CLUB" and buttons for sign-in options on a red background. | Wonderly

Tour poster with bold text "tour is more" and a list of dates and locations: Brooklyn 10.10, Washington D.C. 10.11, Chicago 10.12, Los Angeles 10.13, San Francisco 10.14. "Snag Tix" buttons included. | Wonderly

Flyer for a live cooking class on October 25th at 4pm PT/7pm ET, titled "Cook With Me," featuring images of pasta, meat, and drinks. | Wonderly

Made possible by humans like this

A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly

Unmeasured

May 15, 2023 by Adam Lehman

Projects / Unmeasured

Unmeasured

Both Simi Botic and Unmeasured are longtime clients here and we were so excited to give Unmeasured's membership a visual refresh along with the rollout of a 7-day free trial! It was such an amazing collaboration between Simi herself, an amazing copywriter, the beautiful trailer video, and our team!

What We Made Together:

Website Design & Development

Videography

Iconography

Digital Design

Memberful Integration

Website screenshot with a woman in yoga pose inside a home, promoting a barre class trial. Text highlights positive user testimonial about feeling strong and connected. | Wonderly

Gradient background with text reading: "How you move is NOT who you are." Hashtags and account handle are visible. | Wonderly

Text on a gradient background reads: "REMINDER: I have permission to take up space. I'm made to take up space. | Wonderly

A website displaying yoga class options, each with images of a person in a living room setting. Options include Vinyasa Yoga and Co-create Energy classes. | Wonderly

Purple icons depicting a dancing person, musical note, smartphone, stack of books, flower, and multimedia files. | Wonderly

Made
possible
by humans
like this

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