We were able to work with Jamie Beck, founder of The Starling Club, to bring this magical online community to life! We collaborated to design and build out a custom membership site to house her recipes, essays, tutorials, travel guides, and much more. We new this membership needed to be beautiful and functional — allowing for features to be added as the community dreamt up their ideal space.
WEBSITE DESIGN & DEVELOPMENT
MEMBERFUL INTEGRATION
ILLUSTRATION
We collaborated with Hanna Raskin, founder of The Food Section, to design and develop a brand new home for the growing publication. The Food Section covers food and drink across the American South as though it mattered as much as crime and politics (because it does). The publication started on Substack but Hanna soon learned about the limitations: the challenge to stand out as a brand, lack of analytics, the inability to incorporate advertisements, and much more. We worked together to address all of those things by building a WordPress x Memberful x Campaign Monitor solution.
WEBSITE DESIGN & DEVELOPMENT
MEMBERFUL INTEGRATION
CONTENT MIGRATION
EMAIL DESIGN
- Hanna Raskin, Founder
We worked with Mark Bittman and his incredible team to seamlessly merge his website and his Substack into one self-hosted site using Memberful x WordPress. The new site allows for a real recipe archive that’s categorized and can be seamlessly search + filtered. Mark’s epic collection of recipes now allow visitors to go into “cook mode” (that is, your screen won’t go dark when you’re cooking from a recipe that’s on your computer) and keep your own (private) notes within.
WEBSITE DESIGN & DEVELOPMENT
MEMBERFUL INTEGRATION
BRANDING
MERCH DESIGN
CONTENT MIGRATION
Projects / Unmeasured
Both Simi Botic and Unmeasured are longtime clients here and we were so excited to give Unmeasured's membership a visual refresh along with the rollout of a 7-day free trial! It was such an amazing collaboration between Simi herself, an amazing copywriter, the beautiful trailer video, and our team!
Website Design & Development
Videography
Iconography
Digital Design
Memberful Integration
Back to all Projects Haley’s work lives at the intersection of creativity and transformation. Our role was to create a digital space that could hold both, giving her audience a place to not just discover what she makes, but experience the feeling behind it. Visit the site Services Branding • Website Design & Development Context Haley came to us with…
Covering food and drink across the American South as though it mattered as much as crime and politics (because it does.)
An online home for the multi-hyphenate Yolo Akili Robinson.
When Bitch Sesh, the beloved podcast hosted by Casey Wilson and Danielle Schneider, approached the end of its network contract, they saw a rare opportunity. After eight years of building a loyal following, they chose not to renew. Instead, they decided to take full ownership of their content, audience, and revenue.
Their vision was to create something bigger than a podcast. They called it Garbage World. It would be part platform, part community, and part identity. We partnered with Casey and Danielle to bring that vision to life, leading strategy, design, and full-scale execution.
Services
Website Design & Development • Memberful Integration • Shopify Design & Development • Branding • Merch Design • Content Migration
Context
Over the years, Bitch Sesh had cultivated a deeply engaged audience and a distinct voice that resonated far beyond the show itself. However, like many network-backed podcasts, the brand did not fully control distribution, monetization, or direct audience relationships.
This transition presented a clear challenge and an even clearer opportunity. The goal was to build a self-owned platform that could house content, community, and commerce while preserving the personality that fans already loved.
Solution
We reframed Bitch Sesh as more than a podcast and instead positioned it as a membership-driven media brand. Garbage World became the central destination where everything lived.
This included a fully paywalled version of the original show, free from ads and built for subscribers, alongside a new companion podcast, Garbage Sesh. The platform was designed to support ongoing expansion while giving the creators complete ownership.
Turning an iconic podcast into a fully owned media ecosystem
Branding
We developed a visual identity that embraced the humor, irreverence, and insider language of the audience. Rather than refining or polishing the brand, the goal was to amplify what already made it resonate.
The system was playful, referential, and flexible enough to extend across digital, community, and physical touchpoints.
Website
We designed and built a custom website that functioned as both a public-facing brand hub and a gated membership experience. The site allowed users to easily subscribe, access premium content, and explore the growing world of Garbage World.
The structure created a seamless experience between discovery and membership, while also laying the groundwork for future growth.
We designed and launched a collection of custom merchandise. Each piece was rooted in inside jokes and references that only the audience would understand.
The Outcome
Garbage World successfully transformed Bitch Sesh into a fully owned media brand with multiple revenue streams and direct audience relationships.
The platform supported a strong subscription model, an active and self-sustaining Discord community, and continued growth through new content and commerce. The creators gained full control over their work while deepening their connection with their audience.
Allie
Matt
Allyssa
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