Today I Learned

Wonderly partnered with Dr. Harini Bhat to bring her science brand, Today I Learned, to life through a complete visual identity and website experience. Rooted in the belief that science should feel relevant, accessible, and part of everyday conversation, the brand needed to balance credibility with energy. Together, we built a system that feels as smart as it is engaging, pairing bold, galaxy-inspired textures with confident typography and clean digital design to make learning feel memorable.

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Services

Branding • Website Design & Development • Substack Branding • Art Direction

Context

Today I Learned is a science-driven platform led by Dr. Harini Bhat that transforms complex topics into clear, compelling stories. Through credible research and approachable storytelling, the brand focuses on helping audiences understand the “why” behind the world around them—from the cosmos to the human body to the systems that shape daily life.

The challenge was to create a visual identity that felt authoritative without being academic, vibrant without losing clarity, and flexible enough to evolve as new topics and formats emerged.

Solution

Today I Learned now has a cohesive visual and digital foundation that can grow alongside its audience. The brand feels credible without being intimidating, vibrant without being chaotic, and structured enough to support future expansion across newsletters, speaking, partnerships, and new content formats. It positions Dr. Harini Bhat not just as a science communicator, but as a trusted voice making science part of everyday conversation.

A woman in a white outfit sits at a table with a microscope and flowers, resting her chin on her hand and looking to the side. | Wonderly

"Science is not niche. It is the engine of everything we care about."

Branding

We developed a full logo suite and visual identity designed to feel contemporary, confident, and full of curiosity. Bright, saturated color palettes and galaxy-inspired textures introduce movement and wonder, while strong typography and structured layouts ground the brand in credibility. We also provided early art direction and moodboarding to help shape the final photography and ensure visual consistency across platforms.

Text on a pink background reads "Today I Learned HISTORY" with an icon of stacked books next to "HISTORY. | Wonderly

Green background with the text "Today I Learned SCIENCE" in bold letters, accompanied by a small atom graphic. | Wonderly

A graphic with the text "Today I Learned Technology" in blue on a light blue background, with a pink brain and circuit icon next to the word "Technology. | Wonderly

We helped provide art direction for the final photography, and provided an initial moodboard that shaped the final brand.

A collage showing a progression from art direction mockups on the left to final photoshoot images on the right, featuring women in vintage-inspired outfits and settings. | Wonderly

Website

We designed and developed Today I Learned’s website to feel as engaging and dynamic as the ideas it shares. Bright, saturated colors and galaxy-inspired textures bring a sense of movement and wonder, while clean layouts and intentional interactions keep everything easy to navigate. Every element was designed to balance energy with clarity, creating a site that’s both fun to explore and effortless to use. The result is a digital space that captures the excitement of discovery while keeping the user experience front and center.

Blue poster with white text describing a science communicator’s achievements, including awards, social media following, and recognition by PBS, Mission Unstoppable, and EarthHQ. | Wonderly

A promotional graphic for "Today I Learned with Dr. Harini Bhat" features text about science becoming more addictive, an explore button, and a call to join 11,000+ curious minds. | Wonderly

Mobile website menu for "Today I Learned with Dr. Harini Bhat" displaying navigation links and floral decoration at the bottom. | Wonderly

Substack Branding

We created a secondary logo system that leans into flexibility and play. An interchangeable icon adapts depending on the topic at hand, whether exploring science, history, or technology, keeping the brand dynamic while remaining instantly recognizable.