Julie McAllister Cakes

by

Back to all Projects

Julie McAllister Cakes

Refreshed brand and new site design for Julie McAllister, the hyper-realistic cake artist behind Charleston’s most unbelievable cakes! You’ve probably seen her work on Netflix, Food Network, and more! We loved designing with Julie to create a website that felt as whimsical and beautiful as her work.

Visit the site

The Collaboration:

WEBSITE DESIGN

BRANDING

ILLUSTRATION

Julie McAllister Cakes desktop homepage. Julie is creating cakes that look like oranges.
Julie McAllister Cakes mobile
Julie McAllister Cakes mobile (1)
Julie McAllister illustrations of a bird, oyster, and key
Julie McAllister Cakes mobile (2)
Julie McAllister cakes mobile footer
Julie McAllister Cakes desktop (1)
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly

Grossy World

by

Back to all Projects

Grossy World

When Dan Pelosi dreamed up GrossyWorld, it wasn’t meant to be a typical membership platform. It was an online universe for GrossyGirls. A place to gather around food, friendship, family, and FUN. We partnered with Dan to design a digital home that felt just as bold, nostalgic, and delightfully over-the-top as the Grossy brand itself.

Visit the site(opens in new tab)
A man in a checkered bib smiles while holding utensils, ready to eat fried chicken; text reads “I’m a Grossy Girl in a Grossy World” and a badge says “Live Laugh Love.”. | Wonderly

Services

Brand Extension • Membership Website Design & Development

Context

Dan’s audience was already engaged and constantly in conversation with him across Instagram, recipes, and newsletters. GrossyWorld needed to centralize that energy into one cohesive, members-only experience. The platform had to house exclusive recipes, live events, chat rooms, archives, and special perks while still feeling unmistakably Grossy. It couldn’t feel corporate or techy. It needed personality, humor, and heart.

Solution

We designed a fully immersive membership experience inspired by old-school diner menus and nostalgic placemats. The main landing page is styled like a vintage diner table mat, complete with playful typography, structured menu sections, and a bold monochromatic red palette that feels instantly iconic. Every touchpoint reinforces the idea that GrossyWorld is a place you pull up a chair to.

Underneath the charm is a thoughtful structure that supports Sunday Dinner drops, searchable archives, Discord chat rooms, live cook-alongs, early product access, and more. The design balances whimsy with usability so members can easily navigate the platform without losing the magic.

A website homepage features red and white sections with event announcements, chat room links, classifieds, discount codes, and an invitation to refer friends, all in a grid layout. | Wonderly

Part retro menu, part group chat, part Sunday dinner table. GrossyWorld turns diner nostalgia into a place you actually get to hang out.

Three album covers: a hand holding a phone with repeated text "The Screenshot", a red lollipop labeled "Grassy World", and a child asleep at a table with the words "GUS' CORNER". | Wonderly

Membership Site

GrossyWorld feels like stepping into Dan’s favorite diner, but online. The all-red interface, menu-inspired layouts, and playful hierarchy create a cohesive brand extension of GrossyPelosi.com while standing confidently on its own. The experience is nostalgic, communal, and highly functional, turning a membership into something that feels less like a subscription and more like belonging.

A man sits at a table with food, smiling and holding a fork. Text promotes GrossyWorld, an online community for recipes, body positivity, and culture, with options to join or gift membership. | Wonderly
A promotional flyer with sections advertising Gus' Corner, discount codes and giveaways, and a referral program, all in red and cream colors with decorative elements. | Wonderly
A smiling person in a red cardigan stands in a colorful kitchen. Text below announces a live, members-only event on June 19th at 6:00pm EST. | Wonderly
Red and cream graphic promoting gifting an annual GrossyWorld subscription, with instructions and a button labeled "Gift a Year of Grossy World. | Wonderly
Red and white web page for "Grossy World" featuring a large glossy candy, site access buttons, and the phrase "I'm a Grossy Girl in a Grossy World." Options to join or gift membership are shown. | Wonderly
A picnic spread with corn on the cob, sliced tomatoes, lettuce, grilled burgers, buns, baked beans, and hot dogs arranged on a table, next to a printed shopping list. | Wonderly
A pattern of evenly spaced vertical red and white stripes is arranged in horizontal rows across the entire image. | Wonderly
A person wearing a blue beanie, red cardigan, and graphic t-shirt stands in a colorful kitchen, smiling and holding an orange. | Wonderly

GrossyWorld is an online universe for GrossyGirls to engage with the entire Grossy community about food, friendship, family, FUN... and everything else you DM with Dan about!

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Goddess Maintenance Company — Shops

by

Back to all Projects

Goddess Maintenance Company — Shops

Formerly known as The W Nail Bar, Goddess Maintenance Company ensures their team members feel valued and guests feel at ease. They have redefined what a nail salon can be. The result is a warm, uplifting atmosphere that drew clients and talent alike. We helped them completely re-brand in early 2025.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Three women smiling and standing together, wearing white shirts, in front of a blurred background with text promoting self-care and booking services at Goddess Maintenance Co. | Wonderly
Gift card webpage with a pink theme. Text states: "Gift Cards. Our gift cards can be used at any location on any service or product." Options include "Happy Anniversary" card design. | Wonderly
Mobile site for a beauty spa named "Goddess" with menu options: Manicures, Pedicures, Brows & Lashes, and Waxing & Skin Care. Pricing for waxing services listed. | Wonderly
Logo displaying "Goddess Maintenance Co." with "Goddess" in large red letters and "Maintenance Co." in smaller, uppercase letters beneath. | Wonderly
Promotional flyer for "Goddess," offering a $49/month self-care stash with benefits like 15% off all services and a free manicure for new members. | Wonderly
Website screenshot promoting events and bridal services. Features a decorative cocktail glass with confetti, disco ball, and golden fringe backdrop. Includes buttons for visiting or shopping online. | Wonderly
Hands with blue nail polish and a calculator interface for self-care cost savings, asking about monthly manicures and pedicures, gel polish, and removal, showing monthly savings. | Wonderly
A hand with pink nails and a ring rests on a soft blanket. The background displays text about a beauty fund membership offering flexible spending and exclusive perks. | Wonderly
Mobile webpage showing booking information for a service named Goddess. Features a pink and white theme with options for easy planning and joining a community. Swipe prompt visible. | Wonderly
Person applying clear nail polish to another person's nails on a mobile app interface for booking beauty services. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person with long hair and glasses smiles, wearing a colorful patterned top and large earrings, in an indoor setting. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Goddess Maintenance Company — Global Product

by

Back to all Projects

Goddess Maintenance Company — Global Product

We worked with the Goddess team to create the branding, packaging, and web experience for their first global product: BioTech Blowout™! They have revolutionized the hair care industry by creating the newest category: BIOPROTECTION™.

Visit the site(opens in new tab)

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

PACKAGING

A pink marketing image featuring a tube of hair care product labeled "Goddess BioTech Blowout" against a swirling, abstract background. | Wonderly
Promotional image for Biotech Blowout. Offers hair protection benefits like increased strength, shine, and frizz reduction. Highlights heat resistance up to 450°F/232°C. | Wonderly
Beauty product ad featuring pink hair, tubes labeled "Goddess," and text "We Know Beauty. We Partner with Science" over a background of swirling liquid. | Wonderly
Red text logo reads "Goddess Maintenance Company. | Wonderly
Diagram showing hair structure before, during, and after micropeptide treatment. Text explains that micropeptides protect and strengthen hair by reinforcing the cortex and cuticle. | Wonderly
Text image with a message about a brand called Goddess Maintenance Co. It emphasizes high-performance products and a philosophy of empowerment and innovation. | Wonderly
Red tube of "Goddess" BioTech Blowout hair mask on a pink gradient background with descriptive text and purchase details on the right. | Wonderly
Website screenshot of Goddess Maintenance Co. with text about promoting self-love and an origin story featuring two people. Background includes clouds and an orange gradient. | Wonderly
A person with long, wavy brown hair smiles at the camera. Text reads "7 Day Challenge Day 1" and "Bioteck Blowout: More than just a mask. | Wonderly
Red tube of BioTech Blowout™ Goddess Leave-In Restorative Hair Mask with product details. Below, image of product in use and a $40 USD price with "Add to Cart" button. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
Adam - teammate at Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with glasses smiles in a shopping mall, with plants and shops visible in the background. | Wonderly
A person wearing a gray cap and black t-shirt stands outdoors with a blurred natural background. | Wonderly

Via Rosa

by

Back to all Projects

Via Rosa

We partnered with Elizabeth Minchilli and her daughters, Sophie and Emma, to bring the spirit of Via Rosa into its next chapter — a visual identity and digital home for a family business rooted in Italy’s most cherished rituals. Something unmistakably Italian, but never cliché.

We designed a system that makes it easy to manage inquiries, waitlists, and bookings—creating a digital experience that mirrors the warmth and ease of the trips themselves.

Visit the site

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

BRANDING

Crate filled with fresh oranges. Website header reads, "Discover Italy Through the Culture of Food" with a button labeled "Learn About Our Tours." Footer text invites joining tours in Italy. | Wonderly
A website featuring the text "Discover Italy Through the Culture of Food" over an image of fresh oranges. There's a button labeled "Learn About Our Tours" and additional text promoting Italian tours. | Wonderly
Website sections for Via Rosa offering links to learn about tours, explore travel guides, and read the blog, displayed on a mobile device screen. | Wonderly
Blue text reading "VIA ROSA" with elongated letters on a white background. | Wonderly
A person with auburn hair and a green sweater stands holding a basket of produce, featuring apples and oranges, in front of a background of hanging dried goods. | Wonderly
A narrow cobblestone alley in Umbria, Italy, surrounded by rustic stone buildings with a clear blue sky above. Text highlights a food culture event featuring Elizabeth and Sophie Minchilli. | Wonderly
Webpage titled "Guides to Italy" with images linking to food-related content in different Italian cities. | Wonderly
Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
Person with long brown hair wearing a light blue blazer and black top, smiling in front of a plain white background. | Wonderly
A woman with long dark hair and glasses smiles, wearing earrings and a necklace. The background is softly blurred. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
A person with long blonde hair smiling, wearing a gray top, indoors. | Wonderly

Collaborate Cleveland

by

Back to all Projects

Collaborate Cleveland

Collaborate Cleveland envisions a Cleveland that supports, amplifies, and celebrates women — a community where gender justice is at the heart of their policies & practices. We worked with them over the course of 2023 to create a new name alongside their partners and advisory committee. After establishing the new name, we worked through creating the visual brand and website. The site is now home to community and partner events, a blog, and a clear picture of their strategy.

Visit the site(opens in new tab)

The Collaboration:

WEBSITE DESIGN & DEVELOPMENT

NAMING

VISUAL BRANDING

EMAIL DESIGN

COPYWRITING

PHOTO ART DIRECTION

A webpage banner featuring seven individuals in colorful frames, a slogan "For Women, For Community, For All," and text about gender justice in Cleveland. | Wonderly
A woman smiling, standing against a red background with text discussing gender justice and its community benefits. | Wonderly
A mobile menu showing options: About Us, Our Strategy, Become a Partner, Blog, Events, and a search bar. A "Donate" button is at the bottom. | Wonderly
Text reading "collaborate cleveland for women, for community, for all" in various shades of brown and pink. | Wonderly
Informational graphic detailing the formation of SVP Cleveland in 2001, highlighting philanthropy efforts, local nonprofit support, funding, and volunteer contributions. | Wonderly
A smiling person in a green sweater sits in an indoor setting. Text below introduces Abby Westbrook as Executive Director of Collaborate Cleveland. | Wonderly
Graphic detailing a vision and values statement for Cleveland, focusing on gender justice, community support, humility, empathy, respect, and shared space. | Wonderly

"We interviewed nine potential groups to support our rename and rebrand.  When we met Allie and the team at Wonderly we knew they were the right partners for us.  Working with them has been a dream.  From clear and reliable communication, to thought partnership, project management, design, creativity and technical know-how,  we felt in good hands the whole way through.  We highly and whole-heartedly recommend working with Wonderly, you will be so happy you did."

- Abby Westbrook, Executive Directory

Made possible by humans like this
A woman with long dark hair wearing a dark button-up shirt stands outdoors, smiling and looking slightly to the side, with a clear blue sky in the background. | Wonderly
A man with wavy brown hair and a beard smiles while standing outside under a clear blue sky, wearing a light brown jacket over a white shirt. | Wonderly
A woman with long dark hair and glasses smiles, wearing earrings and a necklace. The background is softly blurred. | Wonderly
A person with long hair and hoop earrings smiles, wearing an off-shoulder black top, standing against a blurred outdoor background. | Wonderly
A person with long hair smiles broadly, lit by colorful blue and red lighting. | Wonderly
A person with long dark hair, in a light pink shirt, smiles at the camera. They wear layered necklaces. | Wonderly
Person with shoulder-length hair smiling and making a fist. | Wonderly
A person with long brown hair is wearing a red shirt, posing against a muted green background. | Wonderly