GrossyPelosi

We partnered with Dan Pelosi of GrossyPelosi to create a brand and website as dynamic as his world. A website that could house recipes, guides, cookbooks, media, affiliate products, and a deeply engaged community all in one place. The goal was to design a digital home that felt warm, nostalgic, and unmistakably Grossy while also functioning as a powerful business engine behind the scenes.

Visit the site

Screenshot of Dan Pelosi’s website, GrossyPelosi, featuring Dan smiling at a table with a red checkered tablecloth, holding utensils, and text inviting users to find recipes. | Wonderly

Services

Branding • Website Design & Development • Email Design

Context

Dan’s platform had evolved far beyond recipes. Between bestselling cookbooks, seasonal guides, media appearances, live events, product collaborations, and his Grossery List, he needed a centralized ecosystem that could support multiple revenue streams and content types without feeling overwhelming.

The challenge was building a site that could do a lot (affiliate linking, cookbook promotion, searchable recipes, newsletter growth, press features, guides, and merch) while still feeling like a cozy Italian-American kitchen where everyone is welcome.

Solution

We designed and developed a multi-layered website that balances personality with performance. The new GrossyPelosi.com organizes Dan’s expanding universe into intuitive pathways: recipes, guides, cookbooks, press, shop, and The Grossery List. Behind the warmth and humor is a powerful backend structure that supports affiliate revenue, email capture, product launches, and content discoverability. The result is a platform that feels joyful and nostalgic on the surface, but strategically built for growth underneath.

A person in a green and white striped shirt sits at a table with a bowl of tomatoes, holding one tomato and smiling against a green background. | Wonderly

A cozy Italian-American kitchen where everyone is welcome

Branding

The branding embraces Dan’s “gay Pinterest Mom” persona: sentimental, celebratory, and a little cheeky. Bold typography, nostalgic color cues, playful badges, and layered graphic moments reflect his love of tradition and storytelling. The identity system supports everything from cookbook launches to holiday guides, allowing the brand to flex seasonally while staying instantly recognizable.

A blue scalloped circle with the words "Live Laugh Love" in light green cursive font, centered on a solid yellow background. | Wonderly

A green circle with yellow cursive text reading "I live here now" on an orange background. | Wonderly

Red starburst shape with the white cursive text "Let's go girls" and a small white heart on a solid blue background. | Wonderly

Website

The website was built to carry complexity without sacrificing clarity. We developed a searchable recipe system, structured seasonal guides, press and media archives, cookbook promotional modules, and integrated newsletter capture throughout. Every page is designed to feel inviting and warm while guiding users toward meaningful actions like ordering a book, exploring a guide, shopping favorites, or joining the Grossy mailing list. It’s editorial in feel, but strategic in execution.

A promotional graphic announces Dan Pelosi's new cookbook "Let's Party," available September 2023, with a preorder button and an image of the book featuring party food. | Wonderly

A smiling man in a green and white striped shirt sits at a table with a bowl of tomatoes. Text below introduces him as Dan Pelosi, creator of GrossyPelosi recipes. | Wonderly

A recipe webpage highlights "Peanut Butter and Banana Bread" under sweets, showing a sliced loaf on a wooden board with a knife. | Wonderly

Cover of "Let’s Eat" cookbook by Dan Pelosi, featuring various Italian dishes, with options below to buy standard or signed copies. | Wonderly

Book tour dates for Hillsdale, NY on August 30 at Copake/Hillsdale Farmers Market, and Brooklyn, NY on September 2 at St. Ann's Church. Tickets available for both events. | Wonderly

Screenshot of a recipe website showing a search bar, category links, and featured recipes: Peanut Butter and Banana Bread, Grossy’s Vodka Sauce, Green Goddess Potato Salad, and Any Fruit Crisp. | Wonderly

The Grossery List is Dan’s curated affiliate system featuring his favorite pantry staples, kitchen tools, and “can’t live without” items. We built a flexible structure that allows for easy updates, categorized browsing, and seamless affiliate linking. It transforms personal recommendations into a meaningful revenue stream while maintaining the authenticity and trust his audience relies on.

Two web page mockups for "The Grossery List" feature assorted products, including a book, robe, cookware, green shoes, and canned goods, with checkered borders and link buttons. | Wonderly

A man wearing a yellow cap and blue shirt sits at a table with bowls of food, smiling at the camera in an outdoor setting with artistic murals in the background. | Wonderly

Live, Laugh, Laugh

In the Words of Our Clients

A man in a green and white striped shirt sits at a table with tomatoes, smiling and looking slightly upward. The background is solid teal. | Wonderly

“Working with Wonderly is simply... wonderful! Whether troubleshooting an issue on my website, creating new graphics to support a social media launch, or building a newsletter template, Wonderly is hands-on and goes above and beyond to bring the vision to life. They are a team of experts who excel at making the client-side experience easy and stress-free. Chef's kiss!”

Dan Pelosi AKA GrossyPelosi