Garbage World

When Bitch Sesh, the beloved podcast hosted by Casey Wilson and Danielle Schneider, approached the end of its network contract, they saw a rare opportunity. After eight years of building a loyal following, they chose not to renew. Instead, they decided to take full ownership of their content, audience, and revenue.

Their vision was to create something bigger than a podcast. They called it Garbage World. It would be part platform, part community, and part identity. We partnered with Casey and Danielle to bring that vision to life, leading strategy, design, and full-scale execution.

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Two women dressed in retro clothing with bold makeup and facial stickers stand side by side in front of a blue floral wallpaper. Text on a green background promotes a comedy podcast community. | Wonderly

Services

Website Design & Development • Memberful Integration • Shopify Design & Development • Branding • Merch Design • Content Migration

Context

Over the years, Bitch Sesh had cultivated a deeply engaged audience and a distinct voice that resonated far beyond the show itself. However, like many network-backed podcasts, the brand did not fully control distribution, monetization, or direct audience relationships.

This transition presented a clear challenge and an even clearer opportunity. The goal was to build a self-owned platform that could house content, community, and commerce while preserving the personality that fans already loved.

Solution

We reframed Bitch Sesh as more than a podcast and instead positioned it as a membership-driven media brand. Garbage World became the central destination where everything lived.

This included a fully paywalled version of the original show, free from ads and built for subscribers, alongside a new companion podcast, Garbage Sesh. The platform was designed to support ongoing expansion while giving the creators complete ownership.

Two custom playing cards, a Queen of Hearts and a Wild card, with illustrated female figures and the phrases "BITCH SESH," "GARBAGE SESH," and "RAGE SESH," on a wooden surface. | Wonderly

Turning an iconic podcast into a fully owned media ecosystem

Branding

We developed a visual identity that embraced the humor, irreverence, and insider language of the audience. Rather than refining or polishing the brand, the goal was to amplify what already made it resonate.

The system was playful, referential, and flexible enough to extend across digital, community, and physical touchpoints.

Screenshot of a website section titled "Dive Into the Dumpster," displaying three podcast episode promos featuring two women in various costumes and episode details. | Wonderly

Subscription 1 for "Bitch Sesh" podcast offers ad-free episodes, full back catalog, two live shows per year, for $5/month or $55/year. Image of two women above the text. | Wonderly

Screenshot of a website section promoting members-only chat rooms with a button to join a Discord server and a user comment below. | Wonderly

Screenshot of a podcast subscription page with a message offering exclusive videos to "Bougie Bitch Tier" members and a photo of two women reacting and smiling in front of a laptop. | Wonderly

Website

We designed and built a custom website that functioned as both a public-facing brand hub and a gated membership experience. The site allowed users to easily subscribe, access premium content, and explore the growing world of Garbage World.

The structure created a seamless experience between discovery and membership, while also laying the groundwork for future growth.

We designed and launched a collection of custom merchandise. Each piece was rooted in inside jokes and references that only the audience would understand.

A selection of "Garbagecore" merchandise, including a baseball cap, embroidered crop shirt, lounge pants, and holiday ornaments, each shown with prices and sale labels where applicable. | Wonderly

The Outcome

Garbage World successfully transformed Bitch Sesh into a fully owned media brand with multiple revenue streams and direct audience relationships.

The platform supported a strong subscription model, an active and self-sustaining Discord community, and continued growth through new content and commerce. The creators gained full control over their work while deepening their connection with their audience.