Ayoh!

When Molly Baz launched Ayoh, the goal was to build more than a condiment company. It needed to feel like a full brand world from day one. We partnered with the Ayoh team to design and develop the digital home for the brand, translating its bold personality into an interactive ecommerce experience and continuing to evolve the site as the company grows.

Visit the site

Four bottles of Ayoh! Foods mayo sauces—Dill Pickle, Hot Giardinayo, Tangy Dijonayo, and Original Mayo—are displayed upright against a yellow background. | Wonderly

Services

Shopify Design & Development

Context

While the packaging and core visual identity were created by Center, Ayoh needed a website that could carry that energy into the digital space. The launch site had to introduce a brand new product, establish tone and personality, and convert curious visitors into customers. Beyond launch, the team also needed an ongoing partner to design and develop new pages, campaigns, and features as the brand expanded.

Solution

We designed and built a brand-forward Shopify experience that feels playful, immersive, and unmistakably Ayoh. The site uses custom animations, interactive moments, and bold visual pacing to bring the packaging to life online while extending Molly’s larger brand voice into a dedicated product world. Since launch, we have continued to collaborate with the team on new features, page designs, and site updates so the digital experience evolves alongside the brand’s growth.

Website

A bottle of Ayoh Foods Hot Giardinayo sauce lies on a plate with pickled vegetables, aioli, and olive oil; product details and purchase options are shown on the right. | Wonderly

Two hands squeeze bottles of sauces onto a large sandwich filled with meat and coleslaw, next to an orange panel explaining the concept of "sando sauce. | Wonderly

Two sandwiches on a white background: one Italian hoagie cut in half, and a bacon, egg, and cheese sandwich, with labeled text and "Pairs well with" in bold letters. | Wonderly

Two sandwiches are shown: an Italian hoagie stacked with deli meats, and a bacon, egg, and cheese sandwich on a bun. Text reads "Pairs well with. | Wonderly

Orange graphic with a cartoon slice of bread saying "PASS THE SAUCE!" Above the quote “THE BEST THING SINCE SLICED BREAD.” attributed to Matty Matheson. | Wonderly

A woman in a red outfit holds a plate of fries in one hand and eats a fry with the other hand, smiling in a kitchen setting with text about Molly Baz below. | Wonderly

A bottle of Ayoh! Foods Hot Giardinayo sauce is shown with labels highlighting pickled veg relish, Calabrian chili, and cherry peppers as key ingredients. | Wonderly

Text in large orange letters reads: “EZEL SPREAD! SPOON! SMEAR! DIP! DUP!” on a white background with an orange border. | Wonderly

A stacked sandwich with meats, cheese, and veggies is displayed below bold text reading "Molly's Sando of the Mome" and a list of ingredients next to an orange "Hot-Ass Hoagie" label. | Wonderly

In the Words of Our Clients

A man with short hair, a trimmed beard, and glasses looks to the side against a plain light background. | Wonderly

“Working with Wonderly has been a total win for Ayoh. They’re sharp, driven, and super organized. They brought that energy from start to finish. They really listened to our ideas and goals, collaborated with us every step of the way, and were always open to iterating until things felt just right. The final site is beautiful—it clarified our brand and nailed the creative vision. They move fast, have a sharp eye for design, and always keep strategy front and center.”

David McCormick