Turkuaz Kitchen

We partnered with Betül Tunç of Turkuaz Kitchen to create a refined brand and website that reflect the heart of her work: food rooted in tradition, beauty, and storytelling. Known for her cinematic baking videos and bestselling cookbook, Betül needed a digital home that could hold recipes, travel, product recommendations, and long-form storytelling while preserving the warmth and intention that define her world.

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Services

Branding • Website Design & Development

Context

Turkuaz Kitchen is more than a recipe platform - it’s an immersive expression of heritage, craft, and quiet luxury. Betül’s content blends old-world technique with modern storytelling, creating a deeply loyal audience drawn to both her recipes and her aesthetic. As her platform expanded to include a New York Times bestselling cookbook, travel content, and curated recommendations, she needed a cohesive visual system and digital experience that felt elevated, timeless, and distinctly her.

The challenge was building a site that felt as artful as her photography and video content without sacrificing usability or structure.

Solution

We developed a visual identity and custom website that bring Turkuaz Kitchen’s sense of romance and refinement into a cohesive digital space. Drawing from natural textures, muted tones with bright accent pops, and heritage-inspired details, the brand system feels classic yet contemporary. The website balances editorial storytelling with functional clarity, allowing recipes, cookbook promotion, travel features, and product recommendations to live seamlessly together. Every element was designed to feel intentional and grounded.

A woman in historical clothing serves tea and food to a seated girl at a small table by a window, with bread, fruit, and jam visible. | Wonderly

Food that feels like home. rooted in tradition, made with intention.

Website

The website was designed to feel immersive, mirroring the warmth and depth of Betül’s visual world. Generous spacing, serif typography, and handdrawn elements create a sense of calm, while structured navigation ensures visitors can easily explore recipes, cookbook details, travel stories, and curated recommendations. The result is a digital experience that feels like stepping into her kitchen: sunlit, deliberate, and full of story.

A woman in a hat and vest smiles while holding a basket of fresh vegetables. Text introduces Betül Tunc of Turkuaz Kitchen and invites readers to learn more. | Wonderly

A promotional image for the cookbook "Turkuaz Kitchen" by Betül Tunç, showing the book cover featuring a woman preparing food, with a New York Times Bestseller badge. | Wonderly

A yellow house with green shutters and a balcony is surrounded by bright pink flowers under a partly cloudy sky. Text above describes summer travel plans. | Wonderly

A Community That Feels at Home

Three user comments praise a website; comments highlight exceptional quality, excellent content, many recipes, and beautiful design. | Wonderly

Two user comments praising a website: Julie highlights helpful notes and pictures, while Maëlle appreciates clear metrics and easy navigation. | Wonderly

Three user comments praising a new website for its attractive design, warmth, friendliness, and delicious recipes. Each comment is accompanied by a name and date. | Wonderly

In the Words of Our Clients

Woman wearing black sunglasses and a patterned headscarf, smiling and resting her face on her hand while sitting in a car. | Wonderly

“Everyone has been telling me how beautiful and cozy my website is, and I have Wonderly to thank for bringing the online home of Turkuaz Kitchen to life! We felt supported during every step in the process.”

Betül Tunç of Turkuaz Kitchen