Katie Parla

by

Back to all Projects

Katie Parla

We partnered with Katie Parla to redesign her website so it aligned with the visual identity of her newest cookbook, Rome. We had originally designed her previous site to match Food of the Italian Islands, so this project was about evolving the digital experience while staying true to the core of her brand. The goal was to create a site that felt as rich and thoughtful as Katie’s work itself. It needed to reflect her expertise, her connection to place, and the visual world of the new book.

Visit the site
A woman walks on a cobblestone street beside parked cars and old buildings, with a small religious shrine set into the wall behind her. | Wonderly

Services

Website Design & Development

Context

Katie’s work spans books, tours, editorial writing, and events, so her website acts as the central hub for everything she does. With the release of Rome, she wanted the site to reflect the book’s warmer palette, expressive typography, and more organic design language. This was not a full reinvention of her site, but a natural evolution. The aim was to bring the website into the same visual world as the new book while also improving flexibility for her expanding body of work.

Solution

We redesigned the site using warm, sun-washed tones, layered typography, and soft organic shapes inspired by the book’s design. The layout leans heavily on type so Katie’s voice and storytelling stay front and center, while subtle graphic elements add personality.

The result is a website that feels editorial but welcoming. It works as a companion to the book, a travel resource, and a home base for her brand, all in one place.

A woman in a black lace dress stands holding a book titled "ROME" in front of a display of stacked copies of the same book against a wooden wall. | Wonderly

For Katie, food is never just food. It’s history, place, people, and story all layered onto the plate, and her world invites you into all of it.

Website

Katie’s website now brings together her books, tours, writing, and shop in one cohesive experience. The design balances structure with warmth, making it easy to navigate while still feeling personal and immersive.

It reflects not just her latest book, but the broader world she has built through her work, one rooted in research, storytelling, and a deep love of Italian food culture.

A woman pours rosé wine into a glass outdoors. Next to her, text introduces Katie, who is passionate about Italian food and storytelling. | Wonderly
Split-screen image: Left side features green background with text promoting Rome tours; right side shows ancient Roman ruins under a clear sky, with a blue-tinted cutout of a woman overlaid. | Wonderly
A woman sits outdoors, smiling and holding a glass of white wine, with plates of pasta on the table; text reads "About Katie Parla" and "I was that kid who said she'd move to Italy one day... | Wonderly
A woman leads a group on a food tour in a cozy, dimly lit restaurant in Rome; text promotes private tours and features a positive review. | Wonderly
Sign advertising private tours with Katie Parla, featuring 5-star Tripadvisor reviews, private tours for up to 6 people, and customizable experiences. Includes an "Inquire to Book Now" button. | Wonderly
Promotional image for the cookbook "Rome" by Katie Parla, featuring the cover and text inviting preorders and describing the book as a guide to Rome’s flavors, stories, and recipes. | Wonderly
A product display highlights best sellers: two tote bags with graphic designs, an orange water bottle, and a pizza cookbook, each with price, description, and "Shop Now" buttons. | Wonderly

Equal parts scholar, guide, and enthusiastic dinner companion, Katie brings warmth, depth, and curiosity to everything she shares about Italy.

A woman in a black dress stands holding a book titled "ROME" in front of a table stacked with copies. Text reads: "Book Tour: New Dates Added. | Wonderly
A person signs a book with a marker; text overlay announces a Rome Book Tour 2026 event in New York City on Tuesday, April 21, at 7:30 PM at Becco. | Wonderly
Four cookbook covers are displayed on a green background next to a text box explaining the author's connection to Italy and her published works about Italian cuisine. | Wonderly

Made Possible by Humans Like This

A red heart illustration with purple cartoon-like arms stretched out to the sides on a transparent background. | Wonderly

Keep Exploring

View our Work
A webpage featuring an article titled "It's Bo time in Vernal, Illinois" with images of biscuits and Southern food. There are navigation links and a subscription button. | Wonderly

The Food Section

Screenshot of a website offering a barre class trial. It shows a video of a woman exercising in a living room, a testimonial quote, and a promotion for a 7-day free trial. | Wonderly

UnMeasured

Keep Exploring

see all projects
A woman in a blue and red outfit laughs while holding plates of food, set against a green background with “ALIX TRAGER” repeated in bold pink text. | Wonderly

Alix Traeger

A western-style painting of a man with a rifle hangs on a wood-paneled wall above a reception desk with the word "CRIMSON" in gold letters. Shelves with books and decor flank the desk. | Wonderly

Crimson Design Group

see all projects