We partnered with Elizabeth Minchilli and her daughters, Sophie and Emma, to bring the spirit of Via Rosa into its next chapter — a visual identity and digital home for a family business rooted in Italy’s most cherished rituals. Something unmistakably Italian, but never cliché.

We designed a system that makes it easy to manage inquiries, waitlists, and bookings—creating a digital experience that mirrors the warmth and ease of the trips themselves.