If social media disappeared, would your audience still find you?

I’ve been thinking a lot about how much work goes into creating content for the internet. I used to blog consistently through the 2010s and I was a consistent Instagram grid poster for a decade. As a designer and former photographer, I know how expensive and time consuming it is to create it all.

And now, in 2025, I see lot of creators, authors, and thought leaders exist everywhere yet nowhere at the same time. Audiences keep up through scattered platforms, an algorithm decides who sees the content, and the work they put in today could be buried by tomorrow.

These individuals have built something real. A voice. A space people return to. A connection with an audience that actually cares about what they create. But if everything lives on social, they don’t own that connection.

It’s why I really believe in what we do here at Wonderly. We help our clients create a central hub (with an emphasis on email list building) so that they can give their audience a place to land, engage, and invest in what they do.