A newsletter from Wonderly about how fandom becomes business, belonging, and everything in between.
At Wonderly, we’ve spent the past decade helping creators, artists, and brands design digital spaces that feel personal, welcoming, and built to grow.
Huge Fan is where we explore what happens when fandom becomes infrastructure. We talk to founders, creators, analysts, and managers about what it takes to build for the long haul. What does it take to turn casual followers into committed superfans, design merch people actually want to wear, and create experiences that feel human and lasting?
It’s free and drops twice a week. Ideal for anyone building an audience, launching a membership, managing talent, or trying to understand what keeps people coming back.
What to expect:
“It was never that I didn’t belong, I just didn’t have anyone to belong with.”
CAITLIN COOPER
BASKETBALL, SHE WROTE
“When Instagram changed their algorithm...it felt like they took my community and threw it to the wind.”
JAMIE BECK
THE STARLING CLUB
“I function best surrounded by people who love what I love.”
JEN
MEMBERFUL
“It was never that I didn’t belong, I just didn’t have anyone to belong with.”
CAITLIN COOPER
BASKETBALL, SHE WROTE
““When Instagram changed their algorithm...it felt like they took my community and threw it to the wind.””
JAMIE BECK
THE STARLING CLUB
“I function best surrounded by people who love what I love.”
JEN
MEMBERFUL
“It was never that I didn’t belong, I just didn’t have anyone to belong with.”
CAITLIN COOPER
BASKETBALL, SHE WROTE
““When Instagram changed their algorithm...it felt like they took my community and threw it to the wind.””
JAMIE BECK
THE STARLING CLUB
“I function best surrounded by people who love what I love.”
JEN
MEMBERFUL
“It was never that I didn’t belong, I just didn’t have anyone to belong with.”
CAITLIN COOPER
BASKETBALL, SHE WROTE
““When Instagram changed their algorithm...it felt like they took my community and threw it to the wind.””
JAMIE BECK
THE STARLING CLUB
“I function best surrounded by people who love what I love.”
JEN
MEMBERFUL
If you’re building something for people, Huge Fan is for you.
Delivered twice a week.